Are there advantages of switching Websites to a private IP from an IP shared on a Webserver?
-
I just did a reverse IP Lookup for both my sites and noticed they were on shared WebServers with 370 and 719 domains respectively. A few domains hosted on each IP looked very suspicious too.
Is there an advantage of switching my websites to a private IP from an IP shared on a Webserver?
-
Exactly the type of information I was seeking. Thanks so much Cyrus!
-
Hi Anita,
Great question! Thanks for giving me the opportunity to address it.
98-99% of the time, it should make no difference whether you are on a shared hosting environment with dynamic IPs or if your on a dedicated server with a dedicated IP, or any combination of these.
There are a few, rare exceptions:
-
The shared server is very slow. This isn't a shared issue per se, but more of a general hosting concern. You shouldn't have this with most decent host, but if your server is mis-configured and your content takes a long time to load, this could impact your SEO.
-
"Search engines don't want to overburden sites when they crawl them. To minimize this, they cluster sites by IP address and, if they detect a problem on one site, they reduce the crawl rate on all sites sharing that IP." Source - http://blog.cloudflare.com/cloudflare-and-seo
Most of the time you don't need to worry about this, but if Google reduces your crawling frequency because of problem sites on your IP, this may give you cause to worry.
-
Linking to bad neighborhoods. I assume this doesn't apply to you, but when Google finds a bunch of sites on the same IP that all link to each other suspiciously, this isn't good.
I don't mean to over-state these issues. Like I said, 99% of the time it isn't a problem. More important is making sure you're with a quality hosting company. Another alternative that I'm personally a fan of is using Cloudflare. I won't go into the specifics, but his is a free, virtual CDN that both speeds up your site and offers you extra security.
Hope this helps! Best of luck with your website.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consolidating product pages during website migration
Hello, We are an e-commerce & content site undergoing a website migration and redesign in the coming months. We will be getting an entirely new website. Many of our URLs will be changing: Current URL setup: www.mysite.com/catalog/SKU12345/product-title-here
Intermediate & Advanced SEO | | katelynroberts
Future URL setup: www.mysite.com/catalog/product-title-here So we're aware we will be using plenty of 301 redirects to achieve this. Further to this though, we currently have a product page for each configuration of a product - for example, a single-sided bookmark has its own page and URL, and the double-sided version of the same bookmark has its own page and URL. In our site redesign, we are hoping to consolidate each of these instances into one product page where users can select single or double-sided and the price will update accordingly. The bookmark URLs would then go from:
_www.mysite.com/catalog/SKU12345/bookmark-single-sided _(call this URL A for simplicity)www.mysite.com/catalog/SKU67890/bookmark-double-sided (call this URL B) To (after migrating to the new URL structure for the new site, and the now-consolidated single- & double-sided product pages):
www.mysite.com/catalog/bookmark (call this URL C) What is the best way to make this transition without losing too much of our SEO value? I understand there is nearly always traffic loss with URL changes but I'd like to at least minimize the damage as best I can. We have backlinks and ranks for many product pages so I want to make sure we pass as much of this as we can. (And is this at all further complicated by the fact that URL A & B won't exist on the new site, and URL C doesn't exist on the current site? Does this impact the use of the 301 redirects and if so, how?) Are we better off to approach this page consolidation after the site migration and treat it as a separate project? This is something that is important to our user experience, and is definitely a change we want to make. Any advice is appreciated - thank you! I'm a fairly beginner-intermediate SEO so this is all somewhat new but I want to be able to at least convey some understanding to our developer of what we need to do. I was able to find this discussion (https://moz.com/community/q/merging-pages-and-seo) which describes a similar situation and solutions if we were just consolidating the pages but doesn't quite have the complicating factor of the entire site migration happening at the same time. Thanks so much!0 -
Content Of Dead Websites Can be resused?
I have 2 websites. One website links are from spamy techniques (wrong guy hired) which still has massive links so I started a new website with a fresh domain. Now when the new website (only white hate methods used) has started to show positive movements I feel like its the right time to shut the other website down. Since, I have a lot of content on my first site (spamy links) can i reuse the content again on my new site after I shut down my first site?
Intermediate & Advanced SEO | | welcomecure0 -
How important is the optional <priority>tag in an XML sitemap of your website? Can this help search engines understand the hierarchy of a website?</priority>
Can the <priority>tag be used to tell search engines the hierarchy of a site or should it be used to let search engines know which priority to we want pages to be indexed in?</priority>
Intermediate & Advanced SEO | | mycity4kids0 -
Website/SEO Audit Needed
We've been outsourcing our link building to India for the past 3 years and the results were pretty good up until beginning of this year. What they were essentially doing is putting links into directories, a few per month, and posting a few articles per month. Out of our top 10 keywords, 8 got into top 10. Then something happened around Jan 1 last year, our ranking started dropping, falling out of the top 50, before settling around 20-30ish. We disavowed most of the low quality links since then. Also, very odd, all the top ranking competitors all fell (including me) and were replaced by less "specialized" companies who sold a broad range of products (for example: all parts of the car, rather than someone who just focused on mufflers). Theres also other differences but again I can't put a finger on it. I'd like to find someone who can do a detailed audit of our site, and our competitors, what happened to cause the drop, and why the new top positions sites are ranked high. And I really don't have time to do an audit myself. Our site is American Hospitality Furniture dot com. Any feed back would be appreciated. Thanks in advance.
Intermediate & Advanced SEO | | AHH8880 -
Website having same business and IP address
Hi All, How Google will react with the websites having condition as mentioned below: Two websites, Same owner, same business, same IP, Interlinking with each other ? Two websites, Same owner, same business, different IP, Interlinking with each other ? Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
Intermediate & Advanced SEO | | RuchiPardal0 -
Need advice for indexing a multilingual website
We are in the process of creating a Spanish subdomain of our website. I want to know what needs to be done in regard to meta tags, sitemap.xml and robots.txt so that Google and Bing will index both website properly and not causing the web page on the English site to lost rank. Our English site is www.mydomain.com with the Spanish site being es.mydomain.com We are planning to put a button or link on both sites so that visitors can switch between both sites. The two sites are similar but not all pages are mirror images.
Intermediate & Advanced SEO | | Qualbe-Marketing-Group0 -
Making a whole site website SSL (https)
Our IT department wants to make a change to our website and serve all the pages under SSL (https). This will be happening at the same time as a move from classic ASP to ASP.Net so the file extensions for non re-written urls will change (this doesn't equate to many). They will be ensuring everything is 301 redirected correctly. Even with this I can't help being very nervous about the change. We have tens of thousands of links to the website gained over many years, and I understand even with 301'ing them they will lose some of their value. We receive tens of thousands of natural visitors per day. Has anyone done anything like this before, or have any advice on whether it is the right thing to do?
Intermediate & Advanced SEO | | BigMiniMan0 -
How to move website to new domain?
We have a website that has run under the same domain name for the past 10 years. We have built up a decent amount of SEO "mojo" (and traffic) over time, however, the original domain name no longer applies to the business model. A little over 1 year ago we started using a new brand name for the website and created a landing page for that domain name. Everything on that landing page links over to pages on the original domain name (to preserve the SEO value that we have built up over the years). We would like to move all (or most) of the pages/content to the new domain name. Would using 301 redirects be the safest, most effective way of doing this? I have heard of other people doing it this way, and often they will see their traffic drop for a few weeks before it eventually comes back. Anyone else had experience with this? What worked? What didn't? Thanks!
Intermediate & Advanced SEO | | seo-mojo0