Slight keyword variation domain name
-
I have recently changed a clients domain name from a long (23 characters) to a shorter domain name that has a keyword plus a single character variation. For example and without revealing the clients real domain name, let say they are in housing. Ithe first letter in the company name is "p" so i created the doamin name as www.phousing.com It has only been two days since i submitted the new domain name and did a 301 redirect to the new page. When i do a google search i get back the result: housing.com and "did you mean housing.com Will this domain name cause me problems? Any input is greatly appreciated!
-
"...by the time you told someone the address you where exhausted and the prospect was confused"
Best answer I ever heard!
-
Thank you Cyrus! To answer the question of why I changed their domain name in the first place,
- Original domain name had no relevance to the services they provide
- The domain name was 23 characters long, which I feel is way too long and allows for 23 opportunities for a client to misspell the name when writing emails, accessing the website, ect....
- The domain name was 7 syllables....by the time you told someone the address you where exhausted and the prospect was confused
- They had virtually no web presence, so the switch was simple enough. They had literally one link. The site was under 10 pages, so again, not a huge undertaking.
Again, thank you so much for the feedback. SEOmoz really has a great community!
-
Howdy,
Hmmmm... I have to wonder why you changed the domain name in the first place? There are certainly many legitimate reasons to do so, but it's a pretty drastic measure to do a domain migration and most of the time it's something most webmasters want to avoid unless they have to.
If the domain is close to a popular domain, you may continually run into the problem of Google trying to correct your spelling when folks search for your brand name - especially if the brand doesn't have a lot of visibility.
For example, if I registered the name mfacebook.com, Google would likely try to steer me towards Facebook time and time again (not to mention Facebook hitting me with Trademark issues
Will the domain name hurt your SEO? Probably not anymore than the normal risks involved with migrating a website to a new domain.
The bigger question that I think you want to address is: will Google recognize the keyword in the domain? Although Google does a pretty good job at discecting domain names (for example, they know that bluewidgets.com is "blue widgets") the algorythm isn't perfect. SEOmoz.org is a perfect example. For years Google didn't give us credit for the keyword "SEO" because "moz" wasn't a common word. So instead, we were clumped together in the "SEOmoz" (single word) category.
My best advice, if you want to take advantage of keywords in the URL for an existing domain, is to use them sparingly in subdirctories and file names, such as example.com/keyword.
Regardless, keep us up to date on your progress. Best of luck with your SEO!
-
Thank you very much for your response. I actually changed their domain name again just to avoid potential issues. I find myself frequently these days having to base domain and website development decisions on the fact that i am afraid google will penalize my sites. I mean there are legitimate whitehat methods that are in my clients best interests, but because an unethical person may use a method that is similiar for black hat purposes. Google is penalizing the good guys for the sake of restricting some bad guuys. For example i guess some people trying to trick the engines by putting a single character variable in a popular keyword name, but my clients case they wanted their companies first initial plus industry. They or i am not trying to "trick" the engines, it just made sense for them , but now i have to select an inferior domain name....
-
Hi
Your site is recently registered, whilst the other site with a very similar domain name is old then your site, the likelihood is that users are searching for that one rather than your new one, hence the occasional auto-correct. Given a bit of time this should resolve itself
Wait for some time & you will find your domain name.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Possible google sandbox issue? Organically ranking page 1 for our number 1 keyword, but page 5 sometimes 6 on google?
What are some things I can look into to figure out why google is ranking us on page 5 sometimes page 6, with some slight rank boosts to rank 36 from 48 but then falls right back. While Yahoo and Bing rank us page 1 consistently, without these big drops back. I use google search ( webmaster tools ) daily, fix 404s and make sure to fetch new content I create. Our site is within the Sandbox issue time frame, google 1st indexed the site about a year and a half ago, the site has been through various SEO service checks, and has had those issues fixed ( some bigcommerce won't allow, such as full sitewide ssl and a few other small factors ) but all the big stuff was handled or will be 100% handled after this redesign is complete. But just still seems we're stuck in the google hole again. We do use adwords, but no clear signs as to why we'd suffer such hardships with google ranking, only thing we don't have optimized in terms of on page optimization from moz is keyword in url, of which will be changing within the next month or two, as we're rolling our a new redesign with SEO 100% at the forefront, nice url paths, with keywords in their url, much more responsive site that uses less resources. But before we release this redesign, I'd like to find out what toe we stubbed of google's to give us such a ranking blackeye... We don't have that many backlinks, and I know these are a huge factor, however, building quality backlinks it's harder than walking on water at time and on the same level as spinning hay into gold. Any ideas community...
Competitive Research | | Deacyde0 -
How to break into a serp dominated by large companies? (but low keyword difficulty)
I'm currently doing some keyword research, and on favourable keywords such as: "weekend breaks in lake district" (320 searches per month with 39% keyword difficulty), I see that all of the first page SERPS are from larger companies (last minute, centerparcs etc) How likely will it be that I can get on that first page, assuming I am focusing my page on that particular keyword. Sparse info I know, but I didn't want to spend hours going down a dead end street. Is it simply that these larger companies are in the top 10 because there are no specific pages targeting that keyword, or do I have little chance?
Competitive Research | | Gordon_Hall1 -
Expiring Domains by Content
I use sites such as expireddomains.com and Snap Name sin searching for expired domains. All these sites let you do a keyword search based on the domain name, but does anyone know a site that lets you search by the CONTENT of the site rather than just the name? Thanks, Kevin
Competitive Research | | Ebtec0 -
Historical domain analysis & competitive link analysis
Hi. I have a problem with the analysis of my campaign and specialy with the historical domain and the competitive link. I don't see any upgrade since july. Thank you for your help. A.Reille
Competitive Research | | Alex750 -
How to compare my pages with a Keyword Difficulty Report
I'm very new to SEO, but know just enough to be dangerous. I've run my first full KWD report and formatted the results per Jordan Judson's blog post. Now I'd like to compare how related pages on my site compare to these results. Unfortunately I can't figure out how to accomplish this task. Any guidance would be very much appreciated. Thanks, Steve
Competitive Research | | SteveMaguire0 -
How can I estimate a domain's overall organic search traffic - any tools?
Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant. But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall. If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something. Any suggestions? Thanks! Jeff Gibson
Competitive Research | | jeff.gibson0 -
Competitor Ranking High has 2 Domains, But Duplicate Website ?
I was using OSE and noticed all the backlinks to one of our competitors is there other domain name, which is the EXACT SAME website. You can enter both url's and they display the same content. They are not useing any canonical tags either. Why are they not penalized for duplicate content? And for using there own website for backlinks ? We try to do everything right, but still cannot beat them. Any thoughts on this?
Competitive Research | | hfranz0 -
How much weight does Google give to Exact Match Domains?
I'm building a site on a virtual host and now it's ready to go online, but i still have to choose a domain name. One of the main keywords i want to rank for is a 3-word keyword phrase with 9000+ exact match searches per month. Here's an example to better understand my question: 'Guitar training lessons' My main competitor's domain is only 5 months old but it does have the full keyword phrase in it with '4u' added at the end: www.guitartraininglessons4u.com I wanted to go with www.guitartrainingcenter.com (notice that 'lessons' is left out of the domain name) but i'm wondering if my main competitor would have a big advantage by having the full keyword phrase in his domain. How much weight does google give to sites that have the exact search query in their domain name? Does a domain still qualify as 'exact match' if a word (info) is added to it? How much harder would it be to outrank this domain as apposed to a site that doesn't have the keywords in its domain name? Thanks in advance Freek
Competitive Research | | ZeroGrav1