Most Important Keyword Term
-
Question about a sites most important keyword term.
So lets say you have a website and your most important keyword term is "Blue Widgets", you also have a page named "blue-widgets.htm". What do we do with our index page in this instance? Especially for the title tag? Should I put "Blue Widgets" in the title tags of both pages? I'm guessing this would be a duplicate meta tag error?
Any feedback would be greatly appreciated!
Thanks
-Brandon -
When changing the title meta tag to: KW | Company Name
I have a little extra room, should I add the City and State to the end of the meta tag?
-
Ok, I could see doing that if the url was a keyword term. That makes a lot of sense now. Our url is the brand of the company so putting the main keyword term first may be a better strategy.
I could also seeing doing that if my business was based on the internet.
-
I normally don't use my domain in the title tag. However, in this situation my domain is KW.com and the #1 SERP that I am after is "KW".
I do have subpages for all of those keywords. In fact, one is a blog and the other three are index pages for large sections of my site.
On most other pages of this site the domain is not in the title tag because I feel that the space is more importantly used for other things such as.....
<title>Article Title | A phrase to elicit clicks</title>
People will see the domain name in the URL.
-
Yes, it might be better to place it afterwards. However, in this situation I have the KW.com and it is the dominant website in those SERPs and the strongest brand in that niche. It also ranks #1 for KW.
-
EGOL,
Do you have sub pages for all of those keywords? With the page named according to the keywords?
That is the first time I've ever seen a recommendation to put the url in the title tag. I don't think I've seen that anywhere. What advantage does that have over placing a keyword first.
-
I used the SeoMoz tool On Page Keyword Optimization, one of the adivces the tool gave me is that I should put the keyword as the first word of my page title, since Google give's a lot more value to the keyword if it appears in the first place of the title tag.
So, based on that yesterday I made a slighty modification on the <title>in one of my sites.</p> <p>Changed from " Company Name - Keyword " to just "Keyword"</p> <p>Today I checked 2 keywords that im optmizing this site for, in one of then my site jumped 23 positions, in the other, around 30 positions up.</p> <p>Kinda astonishin I would say, anyway, in the case you exemplified, wouldnt be better to put Domain.com after the keywords ?</p></title>
-
The index page of most websites is the most powerful page.
Smart people use that most powerful page to go after their most difficult or most profitable keywords.
Use it wisely.
Your suggested use of "blue widgets" in the title tag of the homepage will not result in a problem. It's smart business, IMO.
The title tag of the homepage on one of my sites reads.... "Domain.com: KW1, KW2, KW3, KW4" As a result I have #1 and #2 rankings for all four of those keywords with my KW page and index page both ranking for them.
Some people will say that is spammy.... It does not bother me. It reads well and gives me the clearly dominant site in those SERPs.
-
Here's what I would do, make the title tag of your home page "Main Keyword | Website Name" and then make the title tag of your blue-widgets.html page be "Main Keyword | Secondary Keyword | Tertiary Keyword" so that both kind of mention the keyword, but don't specifically target identical phrases. This is not a bad thing to do because it is part of how you would get a double listing anyway.
You also won't get meta duplication info this way or anything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
Replacing Metas and Keywords
How often we need to replace our meta titles, meta descriptions and keywords so that we are able to find which one works and which does not. Can we make some schedule like on monthly or quarterly basis. What are the best practices in this regard?
Keyword Research | | Sequelmed0 -
Local Keywords
Hello everyone. Still loving MOZ. Question: When I research a keyword phrase such as Entertainers it is returning a local search of 15,972. I want to target three specific cities in my area ( Pittsburgh, Cleveland, Akron). When I research the phrase Cleveland Entertainers I'm getting a local search result of 0. Should I just assume that the search is still large enough to use? Should I target Cleveland Entertainers still with feedback of 0? Also is it a good idea to target the word entertainers with three separate pages to three separate cities? I'm planning on making three separate blogs with new content on each. This will not be duplicate content.
Keyword Research | | Jasonalanmagic0 -
Google Adwords Keyword Planner Question
Is the keyword volume data shown the number of google adword clicks people made after searching with the used keyword, or is it the exact match search volume??
Keyword Research | | jennie.evans0 -
Using a country in your keywords
My company has recently started offering services in South Africa - which is great - same language - lot of potential there. But I suspect our keyword research is suffering from "thinking like a foreigner". i.e. "buy cars South Africa" rather than "buy cars". Wouldn't google.co.za naturally assume: 1) Anyone using their service for "buy cars" is looking for "buy cars South Africa" (I know it's more complicated - Google will give different results the more it can figure out about your location) 2) That any co.za site optimised for "buy cars" is automatically 90% optimised for "buy cars South Africa" too - so isn't a productive long tail query (against something like “buy sports cars”) I appreciate that some companies will be TARGETING foreign browsers (i.e. holiday accommodation South Africa) so will need to explicitly optimise their on-site for the country for “foreign search engines”. But I'm asking about companies in South Africa targeting people from South Africa.
Keyword Research | | Ali310 -
How do I find traffic for local keywords?
We're having trouble finding reliable traffic numbers for long-tail local keywords (ex. - "computer repair green bay"). We tried using Google Insights but it doesn't display long-tail keyword information, only broad keyword keywords searched for in a certain locale. We also tried using Wordtracker, but that hasn't been too reliable either. Is there a single tool that provides real traffic for local long-tail keywords?
Keyword Research | | optimalwebinc0 -
Keyword research
i am trying to figure out what would be good keywords to optimize for an orthodontist. i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms. i am not sure what i can optimize for if no one is searching for the most obvious keywords.
Keyword Research | | dad7more0 -
Why are my keywords not being crawled
In my google web tools. the keywords that are about my site are not being crawled. I have them in my Meta descriptions and keyword meta, but still arne't showing in significant keyword list for google.
Keyword Research | | TheGroom0