Subdomain, Subdirectory or New Site?
-
Hi, we are currently exploring a new business sideline to our normal business (we are an emergency property & auto locksmith service). Our site has been established since 2005 (ish) - lockcity.co.uk
The new sideline will also be another roadside emergency service but has nothing to do with keys/locks. In our marketing, we will be explaining that our new service is a trademark of Lock City, which will help customers understand why a Lock City van will be arriving.
It doesn't make sense for us to have another page on the lock city web site to advertise this service, so wondered if you can recommend if I make a sub domain or create a new site?
I understand that I am starting again with a new site, so the subdomain seems more favourable at the moment - but will this leak link juice from our existing business?
Looking forward to some expert advice! Many thanks
Regards, Abi
-
Just another thought if you dont mind pls .... although the new service is not connected to locks and keys, its still a roadside recovery service as is our existing auto locksmith service - so there is a slight connection in that we offer a emergency roadside service -
Bearing this in mind I think you are right in that a new site is best. In addition to a new site, does it make sense to have a landing page for the new service on the lockcity web site for google searches, but not have it linked into the menu? i.e. lock city customers cannot see the new page from the menu, but if people land on the new page through the search engines, they can still navigate around the locksmith site?
Thanks, Abi
-
Thank you for your helpful advice. Abi
-
If this new line of business is going to be a separate entity of the business, then get a new site. However, if it is related to your current business model, do not do a subdomain. Add your business to your main menu and then create it as such (ex: locksity.co.uk/newbusiness/newcontent)
Doing a subdomain is archaic and not really looked upon favorably, you will end up splitting your link juice. By doing it this way, you will be adding more content to your site overall and increase the backlinks (if linked correctly) of your website. This is how I would recommend you do it. I hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
Can a page be penalised by Google but not the entire site?
I have recently given some content to another site for a link. When I originally checked the site, it was indexed by Google and seemed ok. However, when I tried to check that the catergory page that my content was posted on was indexed, I received and error message from Google, however the homepage is still being indexed by Google. Is that the sign of a penalty or not?
Link Building | | AAttias0 -
New to SEO - Best Practice Example
I am new to the SEO world and I have been using the tools SEOMoz provides. I was doing some research and happen to find this website: http://www.futuresimple.com/lead-tracking-software/ I noticed that their sitemap does not contain all of the links that are located at the bottom of the page. Also when you click one of the page on the bottom that you are taken to a landing page and it forces you to their software page. Community feedback - do you think this is a good techique to do something like this or can you please provide me a some other good examples for a niche/smaller website? Thank you. Denny
Link Building | | dsmolinski0 -
What are the best guest blog sites around?
Im not talking outreach software or anything like that but more along the same lines of myblogguest. Id like to know which ones you have actually used and your opinion, there are tons of them out there but most are spammy cr+p
Link Building | | therealmarkhall0 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Old Site not Passing Along Links?
Recently, we created a new website for a client, and put it on a new domain. We put a 301 redirect site-wide on the old site. The 301 is working correctly, and any visit to the old site is now going to the new one. So, from a functionality standpoint, we're looking good. However, looking at the domain authority of the sites, it doesn't seem that the old links are passing value to the new site. The old site had 43 linking root domains, and a domain authority of 30, compared to the new site with 16 linking root domains and an authority of 22. If I understand correctly, the links should be viewed as pointing to the new site and passing link juice to the new one, correct? Is there a reason why this may be happening that I should be looking into? Any thoughts or advice on this one would be appreciated. Thanks guys!
Link Building | | DeliaAssociates0 -
A tool to post to all bookmarking sites
Hi, does anyone know if there is a tool that you can use from your desktop to post to all bookmarking sites at once. Ping fm was really good but now it has changed and not as good. So now i am looking for a good online tool where i can post to all of my bookmarking sites to help increase visitors to our site. It seems a lot of the good tools are going which includes Posterous any help would be great
Link Building | | ClaireH-1848860 -
There is a New link to my Site but I can see it on link report ?why ?
Hi I found out using link campaign and Open site explorer that my competitors where getting links from this page http://www.visitgreece.gr/en/activities/land_sports/golf So I conatc the admins and added our golf courses too Is the dunes and the bay course in the middle of the page But this happened 3 weeks ago and still this linking domain is not appaering in my campaign why is that any ideas ? does it take so much time to appera to SEOmoz ? Or the problem is because they are linking 2 diffrent sites ? my site is www.costanavarinogolf.com Thanks a lot in advance for your help
Link Building | | grzontan0