Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Prices in title tag
-
At our ecommerce site adwords ads generally perform a lot better when the product price is included in the ad title.
Does anyone here have any experience and data on CTR with including product prices in title tags of product / category pages?
-
Agreed
-
Doug Raises some good points, however I would also urge you to consider that you may want to stop some people clicking on your ad.
For example if you offer a service that is priced at £100 per hour and in the market there are other services (not the same quality as yours) that are £50 per hour you would not want to spend money (Via PPC) on those who do not have the budget to pay for your service.
-
I have little experience here too but if it's an unbeatable offer then I'd think it'd help CTR, as long as it doesn't look spammy. Why not try it on a few products you're unbeatable on price for? I'd hate certain SERPs to become a list of £ and $ signs though...
"You've got no opportunity of stating your value proposition and benefits of your product before stating your price."
I agree if you're offering something unique, but if it's a product that's listed on hundreds of other sites I think it could help, and the unique factor would be your low price!
-
Sorry not much experience here with product prices in the titles, but I'm wondering if this only helps when you're competing on price and/or selling a commodity.
The problem with having a price in the title is that it's the first thing that people are going to see and if it's not competitive then you're in danger of losing the click through.
You've got no opportunity of stating your value proposition and benefits of your product before stating your price. I don't think it's something I'd advise.
It might work for ads using price to draw traffic to a particular offer, not sure the same would work on product pages.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-29"> <param name="counter" value="446"></object>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site name in page title - leave it or remove it?
Hi all, Recently came across some authority blog (quicksprout to be precise) which stated that apart from main page, contact page, about us and some other generic pages, site name should be removed as it might produce duplicate content. example "How to blog | Example Site name" This mostly is the issue with tags and categories pages as it shows on Moz issues. Is that really a problem and site name should be taken off them? Thank you.
On-Page Optimization | | Optimal_Strategies1 -
Duplicating words in the page title OK?
Im finding a site with lots of duplicated words in the title tags, I have always avoided doing this in the past, Is there any penalty for having a word repeated twice in the title, indeed is there a benefit from having it twice, IM assuming not
On-Page Optimization | | Donsimong
For example: Marketing Services in Milton Keynes | Our Services | TFA
https://www.t-f-a.co.uk/services the word service is repeated twice, in my opinion this is of no benefit at all and is better rewritten to remove the duplication1 -
Meta title not showing up correctly on SERP
We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!
On-Page Optimization | | Gavo4 -
Page Title (Meta descriptions) length... how strict are you?
I have just had a conversation with a client... the gist was this... Is it more important to stay under the 55-60 characters OR go over a bit and have the page title make sense and include the clients company name. The same argument for meta description. I have a client insisting on 55-60 length but the keywords are long and if we use the primary keyword phrase the length is 44 if we use the keyword phrase and add the company name it becomes 64. This is with us trimming it a bit. Anyone else discussed this before?
On-Page Optimization | | JohnW-UK1 -
What should I put in the image ALT and title text for blogger?
Hello, I wanted to know what should I put in the image ALT and title text for blogger. I've read so many damn articles about ALT text and Title text for blogger; nothing explained what I put in it though. What am I supposed to put in it that will help me with my on page optimization? (Stuff like do I use spaces or dashes, do I put my keyword in there, how many characters should I not exceed, do I put one word or two words?) If I have a picture of a backpack, what should the alt text be? What if I have 10 different pictures of backpacks on 1 page? How about if I had a backpack next to a tv in an image? A specific answer or a detailed one is nice!
On-Page Optimization | | 6786486312640 -
Does it matter what text you wrap in an H1 tag?
Typically H1 tags are reserved for page headings, i.e. on a blog post the blog post title is very often the pages H1, or top-level heading as the W3C puts it. On the SEOmoz home page they currently have "SEO Software." as their H1 tag, which seems perfectly reasonable and to me fits the W3C criteria. However, what if the primary keyword for SEOmoz was "seo community" so they decided to wrap just those two words in the sentence that follows on their home page and maintain the existing style of the words "seo community" with CSS. (see attachment) Are there any arguments against doing that? Would Google be able to detect this? If so, would Google care? I do believe the overall importance of the H1 tag has lessened to a degree, however I still believe they are valuable to an extent and would love to hear anyone's thoughts. 7NZcD.png
On-Page Optimization | | TakeLessons1 -
Is it better to include the secondary keyword or site name in a title tag?
When I add a site name to my title tag with long-tailed primary and secondary keywords the title tag is longer than 70 characters. I need to include all three parts, so what should I do? At 70 characters the site name is usually partially cut off. I do not want to get penalized by Google, but I need to include the site name to have consistency. I am using the format Primary Keyword-Secondary Keyword | Site name
On-Page Optimization | | lwilkins0 -
Hiding Page Titles By Display None
Hi. I am new to this community, and new to SEO as well. A friend asked me to give them suggestions on onsite optimization for their Drupal website. I know page titles are very important, and usually they should be set to H1. (At least I think) This particular website has all their page titles set to H2 and they are using display:none in their stylesheet to hide them for graphic design reasons. What would be the most practical work around for this? We don't want this to appear sketchy in the eyes of the SE's, but putting page titles at the top of their pages really would take away from their graphical design. The second issue is that they use a module called Quicktabs for tabbed product specs on each page. Each tab is actually pulled from a post (called a node in Drupal), so each tab has it's own title that is an H2. So not only are they hiding the main page title, but they are hiding 5 others within the tabs, and their are 6 H2 elements showing up on each product page all set to display:none. Any creative suggestions? Hope that makes sense.... Thank you!
On-Page Optimization | | aprilm-1890400