Multiple Locations Google Places (URL's)?
-
I'm managing a restaurant chain with 10 locations. Can they all share the home page url of the corporate site in Google Places or is it better to link each location url separately?
Meaning can I use www.company.com for all locations in Google places for all locations or is it better to go with www.company.com/location.html for each location.
The page authority of the home page is 60 while individual location pages the page authority is in the 20's.
Hope this makes sense.
Thanks
Gary -
Hi Gary,
Ben has provided a good answer. Now, technically, you are perfectly free to link to the homepage from all of the local listings. That is in no way forbidden, but it is a preferred practice in many cases to link to a landing page for each location. Just be sure your location landing pages are strong pages (not duplicates, not with thin content, etc.). The use of landing pages is also a good place to reinforce the NAP (name, address, phone) for each unique location. They will all share the same business name, but will have unique street addresses and phone numbers, and these can be clearly listed on each respective landing page.
Years ago, Eric Enge interviewed Carter Maslan on this topic, and to my mind, Carter's advice about these types of landing pages still stands: http://www.stonetemple.com/articles/interview-carter-maslan-032710.shtml
Scroll down to this part and read from there:
Eric Enge: Let’s say you have more than one location, 100 for example. In your view, is it helpful to have individual pages on the website for all of the locations? Also, is it helpful to have the Google local business center linked to each of those individual pages rather than having 100 locations that point to a single web address?
*Note, this was published in 2010, so some of the terminology is outdated, but the main message about this particular topic is still right on. Hope this helps!
-
It's best to link them to location pages on the domain. In local, domain authority wins over page authority. User experience wins over bot experience. This is the current trend of local and it doesn't appear to be changing. Here is a great article by Nifty Marketing that illustrates a good local landing page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Displaying Vanity URL in Google Search Result
Hi Moz! Not sure if this has been asked before, but is there any way to tell Google to display a vanity URL (that has been 301d) instead of the actual URL in the SERP? Example: www.domainA.com is a vanity URL (bought specifically for Brand Identity reasons) that redirects to www.domainB.com. Is it possible to have the domainA Url show up in Google for a Branded search query? Thanks in advance! Arjun
Intermediate & Advanced SEO | | Lauriedechaseaux0 -
SEO's Structuring Your Work Week
Hi I wanted some feedback on how other SEO's structure their time. I feel as though I'm falling into the trap of fire fighting with tasks rather than working on substantial projects... I don't feel as though I'm being as effective as I could be. Here's our set up - Ecommerce site selling thousands of products - more of a generalist with 5 focus areas. 2 x product/merchandising teams - bring in new products, write content/merchandise products Web team - me (SEO), Webmaster, Ecommcerce manager Studio - Print/Email marketing/creative/photography. A lot of my time is split between working for the product teams doing KWD research, briefing them on keywords to use, checking meta. SEO Tasks - Site audits/craws, reporting Blogs - I try and do a bit as I need it so much for SEO, so I've put a content/social plan together but getting a lot of things actioned is hard... I'm trying to coordinate this across teams Inbetween all that, I don't have much time to work on things I know are crucial like a backlink/outreach plan, blog/user guide/content building etc. How do you plan your time as an SEO? Big projects? Soon I'm going to pull back from the product optimisation & try focussing on category pages, but for an Ecommerce site they are extremely difficulty to promote. Just asking for opinions and advice 🙂
Intermediate & Advanced SEO | | BeckyKey3 -
A client rebranded a few years ago and doesn't want to be associated with it's old brand name. He wishes not to appear when the old brand is searched in Google, is there something we can do?
The problem is there was redirection between the old branded site and the new one, and now when you type in the name of the old brand, the new one comes up. I have desperately tried to convince this client there is nothing we can do about it, dozens of news articles crop up with the two brands together as this was a hot topic a few years ago, but just in case I missed something I thought I'd ask the community of experts here on Moz. An example for this would be Tyco Healthcare that became covidien in 2007. When you type tyco healthcare, covidien crops up here and there. Any ideas? Thanks!
Intermediate & Advanced SEO | | Netsociety0 -
Dfferent url of some other site is shown by Google in cace copy of our site's page
Hi, When i check cached copy of url of my site http://goo.gl/BZw2Zz , the url in cache copy shown by Google is of some other third party site. Why is Google showing third party url in our site's cached url. Did any of you guys faced any such issue. Regards,
Intermediate & Advanced SEO | | vivekrathore0 -
Why is /home used in this company's home URL?
Just working with a company that has chosen a home URL with /home latched on - very strange indeed - has anybody else comes across this kind of homepage URL "decision" in the past? I can't see why on earth anybody would do this! Perhaps simply a logic-defying decision?
Intermediate & Advanced SEO | | McTaggart0 -
How is Google's algorithm evolving in terms of DA vs PA value?
how is Google evolving in terms of value for DA vs PA? Is having a link from a DA 75 + PA 25 better than having a link from a DA 50 + PA 50, assuming such 2 websites are otherwise identical? I have a couple of .EDU backlinks where DA is around 80, though PA 1. Would be DA 40 with a PA 40 be more valuable? I hear Google is placing increasing value on the domain and less on the page authority.
Intermediate & Advanced SEO | | knielsen
Any insight appreciated thank you0 -
Quicksimpleinsurance.com is not getting any visibility in Bing/Yahoo! Any idea why? It's doing alright on Google.
I have a insurance wordpress blog that is not getting any visibility in Bing/Yahoo! It's roughly 2 years old and has been indexed in all three major search engines. It's doing alright in Google and actually showing some promising rankings. But it's nowhere to be seen on Yahoo!/Bing for any insurance related phrases. Any ideas what's wrong?
Intermediate & Advanced SEO | | Chadwickc20 -
DCMI and Google's rich snippets
I haven't seen any consistent information regarding DCMI tags for organic SEO in a couple of years. Webmaster Tools obviously has a rich set of instructions for microdata. Has there been any updated testing on DCMI or information above the whisper/rumor stage on whether engines will be using Dublin? As a final point, would it be worth going back to static pages that haven't been touched in a couple of years and updating them with microdata? It seems a natural for retail sites and maybe some others, but what about content heavy pages?
Intermediate & Advanced SEO | | jimmyseo0