What are you most concerned about or interested in for Local Search?
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Hi All,
I'm speaking to a local SEO meetup at the end of this month. If you were attending (hypothetically), what would you be most interested in hearing about for local search?
The audience is a mix of SEO professionals, web developers, internet marketers, and business owners. I suspect that there will be a number of people who understand the foundations of SEO, though not all of them will be practiced at implementing it. I believe the number of people who get really indepth with Local is quite small.
At the moment, I'm thinking about covering things such as:
- The local search universe in general--which data sources are doing what these days, where it's heading.
- Google Local+ recent changes
- Migration to Local+, data cleanup, merging (or not merging!), and other Local+ nuances
- Current ranking factors, and where I think they're going.
I'd love to hear, and greatly appreciate, any ideas you might have.
Cheers,
Bede
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In addition to what you have, maybe something about mobile SEO. How to make the phone number clickable on your site on a mobile device. Maybe something about responsive.
How about something about <a class="attribute-value">http://schema.org/LocalBusiness. A little advanced, but hey it's a meetup. If they wanted the basics they can just Google it.</a>
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