SEO for FMCG
-
Hi folks
I'm basically hoping for some tips for great resources specifically focusing on SEO tactics for global FMCG ...
Obviously I'm doing my own research but would love help from the community if possible with;
1- material on general SEO
2- Material on local SEO
3- Material on Image SEO
3- material on Video SEO
any help would be greatly appreciated
-
Thanks David
I was actually looking for something more than the basics... I realize the tactics and best practices are universal. However I was hoping to find those industry specific nuggets...
Thanks anyway
-
Start with the SEOmoz SEO Guide - it covers most of what you are after, once you have the basics down start looking through (searching) SEOmoz blog posts to get more specific on each of the 4 areas you've outlined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO - Google Local Listing & Same Day Delivery
Hi We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings. Would this be the same as optimising for a local business listing? I'm not sure where to start. Thanks! Becky
Algorithm Updates | | BeckyKey0 -
Ecommerce SEO help
Hi I'm having difficulty managing our product pages for optimisation, we have over 20,000 products. We do keyword research & optimise product titles/meta of new products - however there's a lot to clean up but we have done a lot. I find we rank/convert better on product pages so they would be great to focus on - however when an old product is discontinued, the page is removed & we lose authority by creating new pages for similar products - does anyone have any ideas for managing this? This is something done automatically on the dev side in France. I then have the issue of trying to rank category pages - these are highly competitive areas competing with big brands. I'm finding it tough to know where to focus, the site is vast and I am the only SEO. I've started looking into low hanging fruit - but these aren't necessarily the areas which bring in much revenue. Thanks!
Algorithm Updates | | BeckyKey0 -
Does using parent pages in WordPress help with SEO and/or indexing for SERPs?
I have a law office and we handle four different practice areas. I used to have multiple websites (one for each practice area) with keywords in the actual domain name, but based on the recommendation of SEO "experts" a few years ago, I consolidated all the webpages into one single webpage (based on the rumors at the time that Google was going to be focusing on authorship and branding in the future, rather than keywords in URLs or titles). Needless to say, Google authorship was dropped a year or two later and "branding" never took off. Overall, having one webpage is convenient and generally makes SEO easier, but there's been a huge drawback: When my page comes up in SERPs after searching for "attorney" or "lawyer" combined with a specific practice area, the practice area landing pages don't typically come up in the SERPs, only the front page comes up. It's as if Google recognizes that I have some decent content, and Google knows that I specialize in multiple practice areas, but it directs everyone to the front page only. Prospective clients don't like this and it causes my bounce rate to be high. They like to land on a page focusing on the practice area they searched for. Two questions: (1) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for SEO? The research I've done up to this point appears to indicate "no." It doesn't make much difference as long as the keywords are in the domain name and/or URL. But I'd be interested to hear contrary opinions. (2) Would using parent pages (e.g. http://lawfirm.com/divorce/anytown-usa-attorney-lawyer/ vs. http://lawfirm.com/anytown-usa-divorce-attorney-lawyer/) be better for indexing in Google SERPs? For example, would it make it more likely that someone searching for "anytown usa divorce attorney" would actually end up in the divorce section of the website rather than the front page?
Algorithm Updates | | micromano0 -
Seo results are down. Is my "all in one seo pack" to blame?
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack. I would appreciate it if someone could do a quick sweep and share their thoughts. Thanks!
Algorithm Updates | | Noobtraveler0 -
Local SEO-How to handle multiple business at same address
I have a client who shares the same address and suite number with multiple business. What should be done to optimize their website and citations for local SEO? Is this a huge issue? What should we do so our rankings aren't affected. Will changes take a long time to take place? Thanks
Algorithm Updates | | caeevans0 -
How to do SEO for Google places.New trends and tips
How to do SEO for Google places.New trends and tips .Most clients wants their biz in Google places in First page .
Algorithm Updates | | innofidelity0 -
SEO Ranking & Brand Names
I have several situations where one of my sites rank organically in 4th or 5th place for a specific search term relating to a 'big brand' .. I usually fall in behind the brands main website .. commercially this is very good for me. Let me give you an example .. in google.co.uk type in 'thomas cook exchange rates'. I rank position 4 (comparecurrency.co.uk). Position 1-3 are thomas cook's own pages. Naturally. However, my question is .. could I outrank them and how could I initially measure the effort involved in getting to position 1? I noticed Google recently put me into position 1 for this term and then quickly (within a few days) pulled me back down to position 4. Does anyone have any experience of this type of search positioning and have any information that may help me? My gut feel is that I have maybe maxed out the economically viable potential of these keywords and that I should invest my SEO $s into other phrases? Thanks in advance Olly
Algorithm Updates | | ojkingston0 -
Which is better for SEO. 1 big site or a number of smaller sites.
Hello , I am about to create a website with product reviews for a certain niche. What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have nicheproductsreviews.com/product-one-review.html and nicheproductsreviews.com/product-two-review.html or buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL. Which way is better for SEO and why?
Algorithm Updates | | voitenkos0