Bought a site with an old domain where to start?
-
Hi,
I recently purchased the site www.forexnews.com. The domain is more than 10 years old and used to have a ton of content and traffic. A couple of years ago it was purchased by another firm who took down all the old content and made it into a news aggregation site. I am going to try and build the traffic back up by adding back original content and leveraging the domain authority that the site has retained.
Besides doing some keyword research, building links, and writing original content is there any advice out there that the community can give me on what else to start with? Any resources that you can point me to which talk about this type of thing would also be appreciated.
Thanks
Dave
-
Hi Dave,
Thanks for the reply, the video content idea is a good one. My main concern right now is not differentiation as I am confident we can do that. I have built up a couple of other successful trading sites including Dailyfx.com when I was at FXCM, informedtrades.com (my youtube videos have millions of views), and more recently learnbonds.com.
While I know a lot about writing and promoting content I don't know a whole lot about the technical side of SEO. I know the basics, use the YOAST seo plugin etc but nothing more. Have you or anyone else reading this ever bought an existing site and if so what where the initial steps that you took to make sure that everything was setup correctly from an SEO standpoint? Any additional thoughts would be appreciated.
Thanks
Dave -
You're in a competitive space. How are you going to stand out? Since you're starting fresh I'd do a lot of short video content (under 4 min).
-
Dave, this is a very funny coincidence. I've sent you a private message about a few more details. Hope to hear back from you!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
Moving site to new domain without access to redirect from old to new. How can I do this with as little loss to SERP results as possible?
I've been hired to build a new site for a customer. They were duped by some shady characters at goglupe.com (If you can reach them, tell them they are rats--phone is disconnected, address is a comedy club on Mission in SF). Glupe owns the domain name and would not transfer or give FTP access prior to dropping off the face of the earth. The customer doesn't want to chase after them with lawyers, so we are moving on. New domain, new site with much of the same content as previous site. All that I have access to is the old wordpress site. I plan to build the new site, then remove all pages/posts from the old site. Is there anything I can do to salvage the current page 1 ranking? Obviously, the new domain will take some time to get back there. Just hoping to avoid any pitfalls or penalties if I can. If I had complete access, I would follow all the standard guidelines. But I don't. Any thoughts? Thanks! Chris
Intermediate & Advanced SEO | | c_estep_tcbguy0 -
Indexed Pages Different when I perform a "site:Google.com" site search - why?
My client has an ecommerce website with approx. 300,000 URLs (a lot of these are parameters blocked by the spiders thru meta robots tag). There are 9,000 "true" URLs being submitted to Google Search Console, Google says they are indexing 8,000 of them. Here's the weird part - When I do a "site:website" function search in Google, it says Google is indexing 2.2 million pages on the URL, but I am unable to view past page 14 of the SERPs. It just stops showing results and I don't even get a "the next results are duplicate results" message." What is happening? Why does Google say they are indexing 2.2 million URLs, but then won't show me more than 140 pages they are indexing? Thank you so much for your help, I tried looking for the answer and I know this is the best place to ask!
Intermediate & Advanced SEO | | accpar0 -
Consolidating two different domains to point at same site, duplicate content penalty?
I have two websites that are extremely similar and want to consolidate them into one website by pointing both domain names at one website. is this going to cause any duplicate content penalties by having two different domain names pointing at the same site? Both domains get traffic so i don't want to just discontinue one of the domains.
Intermediate & Advanced SEO | | Ron100 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
10yr old Domain, Conflicting Message from Webmaster tools/Google search
This is the first time I have encountered this and am quite frankly a little baffled on how to proceed. We have some domains that are 10 years old, and do get some hits / impressions and they have a lot of content. So I redid the site in wordpress etc... Anyway, on Google the sites show up as www. , and on Webmaster tools,- the www. shows no impressions or anything, while the non-www domain shows up in google webmaster tools with data. The question is, if google displays the site as www. and webmaster tools shows data for non www. Which one do I proceed with, finding info on this has been pretty hard to do. Any input is appreciated, Thanks in advance:)
Intermediate & Advanced SEO | | choiceenergy0 -
Separate Site or should we incorporate it into our main site
Hello, We have a website to sell personal development trainings. The owners want to start 2 blogs - one for each owner - that promotes their personal coaching practices. What's the SEO advantages of embedding both blogs in the current site vs starting 2 brand new blogs with their names as the domain names?
Intermediate & Advanced SEO | | BobGW0