Competitor research: No data / results displaying on Keyword tools, Aexa

[MACJ]

Hi there! I'm trying to research a few competitors using various Keyword tools (SEM Rush, Compete, Keyword Spy -- even Alexa for high level insight).

While the bulk of the competitors generate expected results through these tools (a smattering of their top organic and paid search keywords, some traffic estimations through Alexa), ONE of these competitors lists "No results" across all categories and all tools: http://www.bgstar.ca

Despite this, we know that they invest heavily in search -- and my SEM Rush toolbar indicates that they have a Google PR of 5 (though I recognize that that should be taken with a grain of salt).

So I'm stumped! Has anyone encountered this before? Is there something structural that they might be doing, that's blocking not only Google-based platforms, but Alexa too?

Thanks for your help!

[MACJ]

Thanks truly, Don -- I really appreciate you taking the time to respond!

Agreed that Alexa "insights" are to be taken with a grain of salt -- very good call! The funny thing is, that's part of the quandary!

I'm stumped as to why this particular competitor (http://www.bgstar.ca) is returning, "No results found" within multiple keyword tools -- including Alexa, which operates so uniquely.

If you have any further insights, they'd be much appreciated!

Thanks again,

Mac J.

[donford]

Hi Macj,

Alexa is generally un-reliable they gather data from users with their toolbar.

We really like SEOmoz.org's ability to add up to 3 competitors to our campaigns. If you have not yet explored the SEOmoz.org campaigns I highly suggest you set one up now. We have gleamed some great knowledge from using our campaigns and watching keywords we weren't targeting but we knew our competitors might be.

Hope that helps,

Don