How do I get our company press release more traffic?

[smstv]

We current gained a Major University as a client, for private cable operations.

The boss would like a press release he made distributed. How would any of you go about this?

Paid and Non paid services please. ; )

Thanks all!

[smstv]

Wow! Thanks guys! These are all extremely helpful. I think I will start with a sprinkle of the @EGOL meanwhile running with the @Takeshi, and finishing with some of the @Francisco method!

Awesome feed back guys, I am so glad I can fall back on my SEO Mozer Clan!

[EGOL]

hmmm...  I think that there is a very fine line between announcing good news, thumping your chest until you cough and spamming everyone in your industry.

Lots of people send these types of announcements out to everyone in their industry and anyone anywhere who has ever had a contact with their business.   Your boss might like this but it will really make him look like a spammer.  Ninety-nine percent of these people don't give a hoot.

So, I would ask the boss who he really wants to reach and what message he wants conveyed to them.

Press releases are valuable when they reach a few of the very right people... and they are spam to just about everyone else.   So instead of thinking "more traffic", think about "reaching the right people with the right message".

Know what you are trying to shoot and aim before firing.

[Francisco_Meza]

If it's for a major university, then they will definitely have a university newspaper. When I was at UCLA, there was a whole department of journalist there. If I were you, I would hit them up and get a nice back link.

[TakeshiYoung]

PRWeb is the best paid press release service I've used, and you can get a decent PR link out of it

If you're actually looking to get news coverage, go to the websites for all your local newspapers, and look for their e-mail contact for tip submissions. Write a customized press release tailored to them, and try to come up with an interesting angle that might get them to cover your story. The easier you can make it for the journalists, the more likely they'll bother to cover you.