Avoiding keyword cannibalisation in Wordpress Structure
-
Hi all,
I've been planning the WordPress structure for a client for a long time, and soon need to get started. I keep coming back to this problem / question, whereby there will be a static Page with a name like "Christmas Collection", but there also has to be a Category called "Christmas" to accomodate new content. Is this likely to cause serious keyword cannabalisation?
It's a non-ecommerce site
To elaborate we need to have the following static Pages:
christmas collection
easter collection
halloween Collection
and each of these Page's will be populated with related Posts (based on category ID) after the Page's content. And these corresponding Categories need to be similarly named.
As there's no apparent relation between Pages and Categories, I keep coming back to the concern that having a Page named "Christmas Collection" and a Category called "Christmas" is a big SEO NO NO.
Any thoughts, opinions, workarounds much appreciated!
Regards,
c
-
Well, considering there will be only one page which will probably mention the words, christmas, and all related words (not so much phrases), plus the category that will contain posts with those same words, it's a fight i can't really avoid!
But I understand what your saying, the search engines should figure it out.
Ok, i'll get on and create this website!
Many thanks for your insight!
c
-
I honestly don't see any problem with what you are wanting to do. That certainly wouldn't cause me concern.
Just remember that you don't want pages to fight against each other in terms of which one is going to serve the content for a given phrase. However, don't try too hard otherwise you might find Penguin coming along and giving you a hit before you even get anywhere. OOP (over optimisation penalties) are quite common when you try to do everything you possibly can.
Just keep it clean and you should be fine without having to worry about trying too hard.
And just remember that Wordpress has lots of little nuances that could be classed as problematic by other SEO's, but in reality, it is invariably pretty good at what it does, and does without penalty out of the box.
Andy
-
Thanks Andy. the URLs would end up looking like:
domain.com/christmas-collection for the page
domain.com/christmas for the Category
and
domain.com/christmas/post-title for categorised Posts
We will certainly want them both indexed, as the content will be unique. And great, i hope!
I'm thinking of going down the route of using the Category template in place of the Page. In other words, create a category template with content at the top, and the posts listed underneath. But, I'm no code ninja, and from what i've read Category templates are limited.
Thanks again
-
No, this won't be an issue. All you are talking about is a URL structure, but then you can get round this by changing your permalink structure if you wish.
However, I know others who have added the categories to their Robots.txt and others who have noindex'ed them. I also see many other sites that do absolutely nothing and with nothing detrimental in the SERPs.
It's not a biggie, but I am sure others will have some suggestions for you if you do want to do something about it.
Just focus on the great unique content on the pages and this will be Google's primary concern.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Cannabalisation & Ecommerce
Hi I have an Ecommerce site, with a lot of similar products - for example leather office chairs - 80 products all very similar.. We worked to optimise product pages for longer tail phrases such as black executive leather office chair, but we now have different product pages trying to rank for these longer tail phrases as well. Now I'm trying to decide whether to focus on some priority product pages - adding lots of useful content/videos etc to try & boost the ones we want to rank for the long tail. OR whether to focus on the category page, and getting this to rank for all keyword variations... I'm a it stuck - any advice is welcome!
Intermediate & Advanced SEO | | BeckyKey0 -
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Keyword not ranking but keyword within a phrase is?
Hi Guys, Google is not indexing the keyword ‘e liquid’ for www.cloudstix.com/e-liquid and it's driving me insane. I cannot understand why, can anyone please shed any light! -On page we have used variations e liquid, e-liquid, eliquid. -The e-liquid product pages are canonicaled to www.cloudstix.com/e-liquid. -3 other pages regarding e liquid were 301 redirected to the page passing good authority. I did this as I believed these pages conflicted as they seemed to target e-liquid. -‘e-liquid’ is being used as an anchor throughout the website pointing to www.cloudstix.com/e-liquid. -The ‘e liquid’ page has generally good authority PA 22, DA26. -The website has good anchor text linking to the site, all relative and e liquid related, along with brand links. Currently the keyword ‘e liquid’ brings up the home page www.cloudstix.com ranked 100+. What’s strange is the other terms relating to 'e liquid' bring up www.cloudstix.com/e-liquid for example: ‘e liquid uk’ ‘the best e liquid’ and ‘e liquid cloudstix’. Any ideas on what the problem may be. Would appreciate any advice on this. Thanks guys! Liam
Intermediate & Advanced SEO | | One2OneDigital0 -
Structured Data + Meta Descriptions
Hey All, Was just looking through some google pages on best practices for meta descriptions and came across this little tidbit. "Include clearly tagged facts in the description. The meta description doesn't just have to be in sentence format; it's also a great place to include structured data about the page. For example, news or blog postings can list the author, date of publication, or byline information. This can give potential visitors very relevant information that might not be displayed in the snippet otherwise. Similarly, product pages might have the key bits of information—price, age, manufacturer—scattered throughout a page. A good meta description can bring all this data together. For example, the following meta description provides detailed information about a book. " This is the first time I have seen suggested use of structured data in meta descriptions. Does this totally replace a regular meta description or will it work in conjunction with the regular meta description? If I provide both structured data and text, will the SERP display text and the structured data the way it was previously displayed? Or will the 150 -160 character limit take precedence and just cut off all info after that?
Intermediate & Advanced SEO | | Whebb0 -
Correct strategy for long-tail keywords?
Hi, We are selling log houses on our website. Every log house is listed as a "product", and this "product" consists of many separate parts, that are technically also products. For example a log house product consists of doors, windows, roof - and all these parts are technically also products, having their own content pages. The question is - Should we let google index these detail pages, or should we list them as noindex? These pages have no content, only the headline, which are great for long-tail SEO. We are probably the only manufacturer in the world who has a separate page for "log house wood beam 400x400mm". But otherwise these pages are empty. My question is - what should we do? Should we let google index them all (we have over 3600 of them) and maybe try to insert an automatic FAQ section to every one of them to put more content on the page? Or will 3600 low-content pages hurt our rankings? Otherwise we are ranking quite well. Thanks, Johan
Intermediate & Advanced SEO | | JohanMattisson0 -
Keyword research Methods
I am Looking for keyword research guide .because there are many ask about keyword research no idea where i can start .plz expert advice highly appreciate.
Intermediate & Advanced SEO | | innofidelity0 -
How should i best structure my internal links?
I am new to SEO and looking to employ a logical but effective internal link strategy. Any easy ways to keep track of what page links to what page? I am a little confused regarding anchor text in as much as how I should use this. e.g. for a category page "Towels", I was going to link this to another page we want to build PA for such as "Bath Sheets". What should I put in for anchor text? keep it simple and just put "Bath Sheets" or make it more direct like "Buy Bath Sheets". Should I also vary anchor text if i have another 10 pages internally linking to this or keep it the same. Any advise would be really helpful. Thanks Craig
Intermediate & Advanced SEO | | Towelsrus0