Why is my homepage ranking BELOW a subpage?
-
Search "peer to peer lending".
The page http://www.ratesetter.com/peer_to_peer_lending.htm appears higher than the homepage.
I don't think this is because of keyword density on page either as Zopa (competitor) have zero mentions of this keyword on their homepage.
What are your suggestions for getting the homepage ranked higher?
Thanks, Simon.
-
Remember you don't need to have that phrase exactly to be ranked for it. If the content has "peer" and "lending" in it, with some good off-page ranking "points" they could show higher than your site. Good luck!
-
I didn't dig into their site but I can tell you there is some sort of co-citation going on there. Rand did an awesome WBF a little while back that probably explains exactly what is going on.
-
Thanks vzPRO, appreciate you doing an on-page. I've done this already and recognise the good ratings of each page. The subpage is more keyword rich but if you refer to my reply to Kevin this is what is confusing me.
-
Thanks TommyTan. Yes indeed it does, but see my reply to Kevin above.
-
Thanks Kevin. This is what I find odd though, if you search the term "peer to peer lending" our competitor Zopa appears top with their homepage as the result. They have NO mention of "peer to peer lending" whatsoever on their homepage.
-
I've seen strong correlation between the keyword being in the page name / url and rankings but in general a sub-page is generally more targeted for a keyword.
I just ran the seomoz on-page report card for your home page and sub page with the keyword being peer to peer lending and though they both received an "A" there were more factors helping the sub page.
-
Google feels that that page is more relevant for that keyword than the homepage. Just looking at the on-page factors, I agree w/Google. The url, heading and overall copy seems to reflect that term more than the home page. Also, this page is much better landing page than the home page for people searching for info on this term.
-
Hi Simon,
I just have to say it even though it may not be the reason, does your subpage have more keywords and content than the home page for bots to crawl?
Another reason may be because you are getting more backlinks and social share on your subpage than your home page. Google may find that your subpage provide the better result to searchers than the home page because it might have more backlinks or contents for them to crawl.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Backlinks does I need to rank?
A keyword Olehana private label cosmetic company that also my competitor have 4k ref domain for this keyword. So Do I need more than 4k ref domain with anchortext "olehana" Please help me. Thanks.
Link Building | | arainbadami0 -
Spammy links redirecting to homepage of site -
Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.
Link Building | | BrianYork-AIM0 -
What can I do to improve my site's local search ranking?
I've read a lot about the "Magic 7" ranking factors for local search, and I feel like in a lot of ways, my site (www.imageworkscreative.com) is doing all the right things and still not having terrific results. The only thing I can think of to really improve upon is how often our local keywords are mentioned on our pages - maybe setting up a local blog or something similar would be helpful? Adding footers that include the names of local cities? Does anyone have any pointers for me? We would really like to rank for things like dc web design, web design va, etc. - and fast. We have (recent) links from two local Chambers of Commerce and we're working on getting accredited by the BBB. I feel like those listings will help us, but there has to be more we can do.
Link Building | | ScottImageWorks0 -
Why does my infographic rank better on other websites than my own?
I recently created an infographic that was quite popular in my niche and a lot of people linked to it and embedded it on their own sites. Now, if you search the term I was trying to rank for, everybody who linked to me ranks higher than the page that everyone is linking to and it's the page where the original graphic was posted. According to SEOmoz, I have the highest Domain and Page Authority than everyone else in front of me. How the hell is this possible? If you want to see for yourself, just type in "hot tub yoga" into Google and I'm on the second page, http://www.swimuniversity.com/blog/hot-tub-yoga-infographic I would love some help on this and I thank you all in advance.
Link Building | | mattgiovanisci0 -
Ranking for pages within your website
Hello, I'm ranking well for my keywords on my main domain site www.f1plus.co.uk But how can I improve ranking and increase the amount of links to pages within my website such as <cite>www.f1plus.co.uk/microsoft-word-aberdeen/</cite> Any Suggestions? Thanks Jack
Link Building | | senreview0 -
What Are the Best Practices for Ranking for Synonyms?
This topic has me entirely confused, and unsure if we should keep a website focused on one keyword group, and using synonym contextual links to rank it for other keyword synonyms. We simply have not seen enough data or run enough tests to find our answer, and wanted to reach out to the community to see if anyone has. I have seen Google rank a synonym to my search query on the first page, and is why we are confused. Let's use an example: We'll use "Industry" as the main keyword for our page. "Company" or "Companies" is viewed as a synonym by Google of this keyword. When we query "Industry", "Company" and "Companies" are also found in bold. 1.) Is it best practice to also create a unique page targeting synonyms? Our thinking is that it would be best to try and target exactly what the user is looking for rather than having a synonym to their search for better conversions, but as mentioned above we feel it's best to hit exactly what they query because that's their way of thinking. That they're looking for that exact match. 2.) Have the page "Industry", but do some link building using contextual links "Company" or "Companies" pointing back at our "Industry" page. Would this help rank our "Industry" page for "Company" or "Companies" even though the main page is "Industry"? Just not sure we want to do this as the reasoning explained in #1. Thanks for your help!
Link Building | | cyberlicious0 -
How to improve ranking on .com vs 'local' .no
Hi I am ranking 1st for my main keyword (barneklær-childrens clothing) on google.no. I got a bit surprised to see we are close to bottom of page 2 for same keyword on google.com. This keyword is as you probably understandreally country specific because the norwegian letter -æ . So if I take a look at the list at google.com its really the same sites I am outranking on .no. For this keyword local stats pr month is 22k and global is 29k (from google adwords). Even though our site is norwegian only - all of the global traffic is relevant due to the fact that this is a norwegian only word. Main reason we are ranking first on google.no i think is that we ve had articles on the strongest and most relevant blogs in Norway. I am guessing we somehow need to improve our international linking profile - right ? Do i then need US sites ? Is it enough with sites outside Norway? Any suggestions, its not easy to get international links to a norwegian site only dealing with childrens clothing. Thanks in advance... Dan Lærum
Link Building | | danlae0 -
Getting my crunchbase page to rank in au search engines
Hi, what can I do to make google think this is an Australian page? http://www.crunchbase.com/company/adserve-digital-signage Link to it from .com.au domains?
Link Building | | adam2012
Put my address in on the page as Australia? Is there any other ofpage things that could be done? I would like it to rank for "Digital Signage" Thanks0