Will we no longer need Location + Keyword? Do we even need it at all?
-
Prepare yourselves. This is a long question.
With the rise of schema and Google Local+, do you think Google will now have enough data about where a business is located, so that when someone searches for, a keyword such as "Atlanta Hyundai dealers" a business in Atlanta that's website:
- has been properly marked up with schema (or microdata for business location)
- has claimed its Google Local+
- has done enough downstream work in Local Search listings for its NAP (name, address, phone number)
will no longer have to incorporate variations of "Atlanta Hyundai dealers" in the text on the website? Could they just write enough great content about how they're a Hyundai dealership without the abuse of the Atlanta portion?
Or if they're in Boston and they're a dentist or lawyer, could the content be just about the services they provided without so much emphasis tied to location?
I'm talking about removing the location of the business from the text in all places other than the schema markup or the contact page on the website. Maybe still keep a main location in the title tags or meta description if it would benefit the customer.
I work in an industry where location + keywords has reached such a point of saturation, that it makes the text on the website read very poorly, and I'd like to learn more about alternate methods to keep the text more pure, read better and still achieve the same success when it comes to local search.
Also, I haven't seen other sites penalized for all the location stuffing on their websites, which is bizarre because it reads so spammy you can't recognize where the geotargeted keywords end and where the regular text begins.
I've been working gradually in this general direction (more emphasis on NAP, researching schema, and vastly improving the content on clients' websites so it's not so heavy with geo-targeted keywords).
I also ask because though the niche I work in is still pretty hell-bent on using geo-targeted keywords, whenever I check Analytics, the majority of traffic is branded and geo-targeted keywords make up only a small fraction of traffic.
Any thoughts? What are other people doing in this regard?
-
Currently I am using free version of ahrefs.com, will convert account into paid if required. I also use opensiteexplorer but I like anchor text distribution functionality of ahefs.com.
-
Thanks SanketPatel. Do you have a pay-for account with ahrefs.com or are you using the free version? Do you like it better than opensiteexplorer?
-
I user keyword + location but other way. Lets take your keyword: "Atlanta Hyundai dealers". If I have to optimize this keyword I prefer content "atlanta" in title or content. And Anchor text linking on hyundai dealers or directly on domain. ( Anchor text based upon current backlink profile using ahrefs.com ).
-
Thanks SankelPatel! I'll check them out. So do you not use any location + keyword on the clients' websites?
-
Hi, Apart from Schema, Google + local, Google map.... I do below things to generate local Signals: Local Business Listing, Press Release Distribution with Address, Clients Testimonial... Listing in social sites with same address twiiter, facebook, pinterest, Linkedin etc... Let me share blogpost which I like on local on seomoz: http://www.seomoz.org/blog/40-important-local-search-questions-answered http://www.seomoz.org/blog/you-asked-i-answered-qa-from-you-probably-think-this-citation-source-is-about-you-dont-you
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We are ranking for unexpected industry keywords; not for the main keywords. What might be wrong?
Hi all, Our company falls into a SaaS industry LIKE seo. We used to rank for our industry keywords just like seo, seo software, etc... We have fallen out of rankings for these obvious top keywords with high search volume, but ranking for these 2 keywords like seo homepage and seo website. I think we have some strong ranking authority at Google by ranking for our industry keywords "homepage" and "website" which represents a very relevant site to the industry. But not sure why we are not ranking for top keywords. Any thoughts on this?
Algorithm Updates | | vtmoz1 -
Have you ever changed the logo anchor text from "logo" to "keyword"? How Google considers?
Hi all, We know that generally logo with the website homepage link is the first link crawled by Google and other search engines. Can we change the anchor text from "logo" to "keyword"? Have any one tried or seen others doing? How Google considers it? Thanks
Algorithm Updates | | vtmoz1 -
Google's Better Ads Chrome update: will it affect email pop-ups?
Chrome will be blocking ads on websites that are not compliant with the Better Ads standards as of Feb 15. Could not find any clues whether a pop-up (not an ad) asking for your email is included in this? We currently have a pop-up that appears on exit intent only (which is not penalized). Any ideas?
Algorithm Updates | | ati10 -
Will more landing pages with related keywords improve ranking of main keyword?
Hi all, We are in the process of creating new landing pages and noticed something what our competitors been following with landing pages. They have created multiple landing pages targeting the related keywords of a main topic / main keyword. Like "seo defined", "seo history", "seo benefits", "seo strategies", "types of seo", etc being "SEO" as main keyword or main topic. Will this works? Thanks
Algorithm Updates | | vtmoz0 -
If I optimize for a long tailed keyword, will I also catch the short keywords within it?
Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?
Algorithm Updates | | Scratch_MM0 -
Google Sign-In increasing organic encryption keywords?
I am curious how brands that have implemented Google Sign in dealing with the organic encryption keywords. Have encrypted keywords increased after applying Google Sign-in?
Algorithm Updates | | LNEseo
How are you dealing with the missing keyword information?0 -
AS we using the keyword related to our link but we are not listed in first page of Google search
AS we using the keyword related to our link but we are not listed in first page of Google search, but our competitors using the same keyword , they are listing in first page. how we can short this problem and get into first page on search
Algorithm Updates | | krisanantha0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0