Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does anchor text penalty apply to internal links?
-
We already know that over optimsied anchor text for external will cause a penalty.
But what about internal links?
All of our blog posts include an advertisement linking sales pages. These links all use the exact same anchor text.
Is linking to an internal page from so many other pages (blog posts) likely to trigger a penalty?
Here is an example:
This links to
http://www.designquotes.com.au/web-design-quotes
Many of the posts link to the same page using the anchor text "Compare Web Design Quotes from Local Designers."
-
I believe that penalties on internal anchor text are BS.
-
Has anyone else had the same experience?
-
FWIW, I had a similar problem, in that one of my internal pages had 1,500 total links -- of which approx 1,425 were internal and had exactly the same three-word exact-match anchor text.
The page was ranking top 5 pre-Penguin for the keyword. Post Penguin, it sunk like a stone. A very heavy stone. As in, not in top #100. I've changed the links but still haven't recovered 10 months on.
Bizarrely, the page still ranks ok for other keywords, which makes me suspect some kind of manual keyword-specific penalty.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alt text and itemprop description
I want to optimise the logo on our site. Our developers have presently got the site logo code like this: 601 character description, no keywords 1. How best to use the alt text and description? 2. Do I concentrate on alt text? Isn't the 601 character description:
Technical SEO | | abisti2
a) too long, and
b) an opportunity to add relevant keywords again, like the alt text?0 -
Does Google index internal anchors as separate pages?
Hi, Back in September, I added a function that sets an anchor on each subheading (h[2-6]) and creates a Table of content that links to each of those anchors. These anchors did show up in the SERPs as JumpTo Links. Fine. Back then I also changed the canonicals to a slightly different structur and meanwhile there was some massive increase in the number of indexed pages - WAY over the top - which has since been fixed by removing (410) a complete section of the site. However ... there are still ~34.000 pages indexed to what really are more like 4.000 plus (all properly canonicalised). Naturally I am wondering, what google thinks it is indexing. The number is just way of and quite inexplainable. So I was wondering: Does Google save JumpTo links as unique pages? Also, does anybody know any method of actually getting all the pages in the google index? (Not actually existing sites via Screaming Frog etc, but actual pages in the index - all methods I found sadly do not work.) Finally: Does somebody have any other explanation for the incongruency in indexed vs. actual pages? Thanks for your replies! Nico
Technical SEO | | netzkern_AG0 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Self-referencing links
I personally think that self-referencing links are silly. It's blatantly easy for Google to tell and my instinct says that the link juice for this would simply evaporate rather than passing back to itself. Does anyone have information backing me up from an authoritative source? I can't find any info about this linked to Matt Cutts, Rand or any of those I look up to.
Technical SEO | | IPROdigital0 -
Links from the same server has value or not
Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds
Technical SEO | | Uds0 -
Is it bad (black hat) to have an H1 text as a text indent?
Is it bad practice to use a text indent through CSS for H1 text on a homepage(basically hiding h1 text)? I'm just trying to compensate for the fact that some text that should really be in the h1 tag is actually an image.
Technical SEO | | inc.com1 -
Text in div
When you use text in a div like this: <div id="container"> <h1 id="doc-header">Your Business in your Location - Your Services</h1> <p>Top industries are getting hit.p> <div id="branding"> <a href="#"> <img id="logo" src="images/logo.png" alt="Your Site" /> </a> </div> Are there SEO consequences when you put text in divs?
Technical SEO | | PlusPort0 -
Does the Referral Traffic from a Link Influence the SEO Value of that Link?
If a link exists, and nobody clicks on it, could it still be valuable for SEO? Say I have 1000 links on 500 sites with Domain Authority ranging from 35 to 80. Let's pretend that 900 of those links generate referral traffic. Let's assume that the remaining 100 links are spread between 10 domains of the 500, but nobody ever clicks on them. Are they still valuable? Should an SEO seek to earn more links like those, even though they don't earn referral traffic? Does Google take referral data into account in evaluating links? 5343313-zelda-rogers-albums-zelda-pictures-duh-what-else-would-they-be-picture3672t-link-looks-so-lonely.jpg Sad%20little%20link.jpg
Technical SEO | | glennfriesen1