Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is alt text inside an img tag inside an h1 the same weight as text directly inside the h1?
-
Right now I use a background image and CSS to tie the h1 tag to my logo on each page. However, I am concerned that may not be best practice. Plus, I am interested in using schema markup on my logo.
So, my question is, if I use an image with alt text inside my h1 tag, will the alt text carry as much weight as a text-based h1?
-
I took a look at your site and your wording is slightly deceiving. You're not using alt img text. Your're using text inside of an <a>tag (aka a link) and then using css to overlay your logo. To use alt img text the image would have to be coded with an tag into your html, which it looks like it is but is currently commented out and not showing.</a>
<a>Either way you look at it, at least in my opinion, your h1 should never be the same on every single page. There should be one on each page and it should be unique to that page. The h1 is supposed to be the main heading/title of the page and essentially you're telling google that the main title of every single page on your website is your brand name, which is incorrect.
I'm not saying that leaving the brand name tied to your logo is wrong, but I don't think that it should be in a sitewide h1 tag.</a>
-
Hey Steven,
My understanding is that alt text has "similar" value as regular text. This is the language that was used in Google's SEO Starter Guide. I don't think that it carries the same weight, because they aren't using language like "identical" or "the same", they are using vague terms like "similar".
If you make your alt text descriptive, it will still have value.
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely delete unused tags??
Can I safely delete unused tags, ones with 0 posts connected to them? Thanks, Mike
Technical SEO | | naturalsociety0 -
What is the correct Canonical tag on m.site?
We have 2 separate sites for desktop (www.example.com) and mobile (m.example.com) As per the guideline, we have added Rel=alternate tag on www.example.com to point to mobile URL(m.example.com) and Rel=canonical tag on m.example.com to point to Desktop site(www.example.com).However, i didn't find any guideline on what canonical tag we should add ifFor Desktop sitewww.example.com/PageA - has a canonical tag to www.example.com/PageBOn this page, we have a Rel=alternate tag m.example.com/pageAWhat will be the canonical we should add for the mobile version of Page Am.example.com/PageA - Canonical tag point to www.example.com/PageA -or www.example.com/PageB?Kalpesh
Technical SEO | | kguard0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
Isnt it better to have headlines in H1 and H2 tags instead of p tags?
I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?
Technical SEO | | BridgetGibbons1 -
The Mysterious Case of Pagination, Canonical Tags
Hey guys, My head explodes when I think of this problem. So I will leave it to you guys to find a solution... My root domain (xxx.com) runs on WordPress platform. I use Yoast SEO plugin. The next page of root domain -- page/2/ -- has been canonicalized to the same page -- page/2/ points to page/2/ for example. The page/2/ and remaining pages also have this rel tags: I have also added "noindex,follow" to page/2/ and further -- Yoast does this automatically. Note: Yoast plugin also adds canonical to page/2/...page/3/ automatically. Same is the case with category pages and tag pages. Oh, and the author pages too -- they all have self-canonicalization, rel prev & rel next tags, and have been "noindex, followed." Problem: Am I doing this the way it should be done? I asked a Google Webmaster employee on rel next and prev tags, and this is what she said: "We do not recommend noindexing later pages, nor rel="canonical"izing everything to the first page." (My bad, last year I was canonicalizing pages to first page). One of the popular blog, a competitor, uses none of these tags. Yet they rank higher. Others following this format have been hit with every kind of Google algorithm I could think of. I want to leave it to Google to decide what's better, but then again, Yoast SEO plugin rules my blog -- okay, let's say I am a bad coder. Any help, suggestions, and thoughts are highly appreciated. 🙂 Update 1: Paginated pages -- including category pages and tag pages -- have unique snippets; no full-length posts. Thought I'd make that clear.
Technical SEO | | sidstar0 -
Does the use of sliders for text-on-page, effects SEO in any way?
The concept of using text sliders in an e-commerce site as a solution to placing SEO text above or in between product and high on ages, seems too good to be true.... or is it? How would a text slider for FAQ or other on-page text done with sliding paragraphs (similar but not this specific code- http://demo.tutorialzine.com/2010/08/dynamic-faq-jquery-yql-google-docs/faq.html) might effect text-on-page SEO. Does Google consider it hidden text? Would there be any other concerns or best practices with this design concept? faq.html
Technical SEO | | RKanfi0 -
Should there be a canonical tag on my 404 error page?
In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.
Technical SEO | | Leighm0