What are the differences between Google SEO and Bing SEO?
-
I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing.
My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text.
Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed.
So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?
-
winner, winner, chicken dinner. Interesting article. Anyone have experience testing these? Bing/Yahoo can definitely be worth it to my sites & clients if the keywords are broad enough. I've also noticed how my Google & bing/yahoo results only have loose correlation. Interesting to see if I can boost bing w/o trashing G results
-
Here's a little somethin' of what I'm lookin' for...
http://www.searchenginejournal.com/bing-rankings-cheat-sheet/29847/
-
I can speak for New Zealand. Google dominates 90% of SE traffic. The rest scrap it out after that.
-
It's interesting to note that not all of the percentage points Google is losing are going to Bing and Yahoo. Hmm...
-
Ah okay... I guess you never know what could happen... Microsoft are pretty wiley lol
Found this for the UK: http://theeword.co.uk/seo-manchester/google_retains_top_spot.html
Looks like it's still hovering around the 90% mark to the big G over here.
-
Bing has gone from about 25% in December to 30% in March here in the States. Google is still on top but with Bing gaining as much as it is anything that helps there will bring incremental results... which is my reason for starting this discussion!
-
Ranking well on Bing and Yahoo has in the recent past brought us next to nothing... I know I'm still meant to try for all but I only really focus on Google now. Like you said Barry, in the UK pretty much everyone uses Google... yeah what are the latest figures? I know it was well over 90% a while ago.
-
I'd take a "Good for Google AND Bing" approach and focus on getting links from a more diverse set of root domains as that will hep rankings in both. Shortening your URLs may help, but it's also going to require changing your site, redirection, canonization, and all the things that go with that. If you have any advertising data via Bing, that can also help you with some content creation that may do better there (in terms of conversion). Again, even on my sites that should be better tailored to the niche's Bing has been growing in, Google is delivering the lion's share of traffic, like 20 to 1.
-
Interesting. I need to watch that presentation. I'm wondering if the shorter url thing is significant. My urls are long and I don't do well at all in BING.
-
I'm going to hijack your question a little bit, sorry, but I was wondering what sort of people are getting traffic through Bing to make it worthwhile?
I've been first in Bing and some local Yahoo sites and still get negligible traffic versus being anywhere on page 1 in Google.
Actually, scratch that. I guess US facing companies where Bing has a bigger share as opposed to my Europe facing operations
Anybody got the latest figures on search engine share by territory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I discover the Google ranking number for a keyword in Brazil?
Hello, how can I discover the Google ranking number for a keyword in Brazil location. I need to know what is the position in Brazil location for the keyword "ligação internacional" in the Google search engine for the webpage www.solaristelecom.com/ligacao-internacional. I tried to use the Moz tools to discover it but only shows that I am not in the top 50, then I want to know where I am, and if I am listed or not. I tried to search it in my browser and didn't show the name of my website. Thank you.
Algorithm Updates | | lmoraes1 -
More pages or less pages for best SEO practices?
Hi all, I would like to know the community's opinion on this. A website with more pages or less pages will rank better? Websites with more pages have an advantage of more landing pages for targeted keywords. Less pages will have advantage of holding up page rank with limited pages which might impact in better ranking of pages. I know this is highly dependent. I mean to get answers for an ideal website. Thanks,
Algorithm Updates | | vtmoz1 -
SEO Value for Visitor Comments on WordPress Blog
Hi all, I was wondering what SEO value, if any, there is from user comments on my WordPress blog. A lot of them seem to be from bots or incredibly generic. So I guess, aside from possibly adding to the 'trust' factor and the possibility of facilitating a potential relationship with another relevant website, is there any value here? I can't wait to hear from you all!
Algorithm Updates | | maxcarnage0 -
Case Sensitive URL Redirects for SEO
We want to use a 301 redirect rule to redirect all pages to a lower case url format. A 301 passes along most of the link juice... most. Will we even see a negative impact in PageRank/SERPS when we redirect every single page on our site?
Algorithm Updates | | tcanders0 -
What is the best way to organize a catergory for SEO purpsoes?
I work for a organic vitamin and supplement company and we are looking to rank for our categories by making more specific categories. For example we are going to try to add under the category "vitamin d" some smaller more relevant (longer-tail) categories like "spray vitamin d" and "vegan vitamin d" and try to rank instead for these searches and also searches containing words that we already have more authority from Google like "natural" or "organic". I know that putting the product pages a level deeper will only hurt us so I want to avoid that but I'm wondering if anyone has some advice on how to organize categories for longer tail keywords that we actually have a chance to rank for. Any help to figure this out would be greatly appreciated. Here is our page as it is currently, like I said we want to create sub categories that are effective for SEO, but also make searching and navigating the site easier. http://www.mynaturalmarket.com/Vitamin-D.html Thanks, ThatKwameGuy
Algorithm Updates | | ThatKwameGuy1 -
Changing Googles Sitelinks
Hi all, I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks? I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks? Thanx Gary
Algorithm Updates | | gazza7770 -
New Google "Knowledge Graph"
So according to CNN an hour ago regarding new Google update: "With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated" http://www.cnn.com/2012/05/16/tech/web/google-search-knowledge-graph/index.html?hpt=hp_t3 Does this mean we need to start optimizing for Categories as well as Keywords?
Algorithm Updates | | JFritton0 -
Google Places Rank Replacement
Hi Guys We have recentley done work for a client where they ended up position 1 for their chosen keyword, which was great. Since then there rank has changed and they are now first in google places rank but not on organic search at all, where as before they were on both? Any suggestions on why this may have happened? Not to sure at why google would have replaced the organic rank with the places rank? Cheers Chris
Algorithm Updates | | MiracleCreative0