PRweb & PRnewswire
-
Hi Guys,
Looking for thoughts on press release websites in terms of link value. Recent press releases on both these sites have recently appeared in OSE with DA's of 93/98 and PA's of 47/48 - great stuff.
Given we can control anchor text and include links these are great opportunities to combine anchor text vs branded links, include citation and co-citations all from within the main body of the release too depending on the PR package you subscribe to.
So are these link opps as valuable as they appear or could they be devalued based on the fact they are sat on these PR sites? Might Google view them as no more important than links from ezinearticles? Are they frowned on even more as they might be considered paid links?
Further to this, if they aren't as high value as their DA/PA suggests then might an extra filter in OSE to account for this be useful?
Interested to hear your thoughts
Cheers
James -
For what it's worth and to update my previous response, see this from Search Engine Land. I think the URL is self-explanatory:
-
Matt Cutts on press releases, as quoted by SearchEngineLand:
Interesting bit:
Matt clarified that the links in the press releases themselves don’t count for PageRank value, but if a journalist reads the release and then writes about the site, any links in that news article will then count.
-
Hi James,
We have used PRWeb for the last 10 years to release some quite compelling press releases that have worked quite well for our client’s in announcing new services or updates to existing services.
Your question are they valuable then yes initially and a well written press release supported by a good SEO and social media campaign can prove beneficial. As for a long-term linking campaign I don’t feel it is beneficial – the press releases are picked up as static content and placed mainly as is on a variety of websites that for the most part are not indexed by Google.
There is a very good article by Tim Grice about the very subject: Are you wasting your time with online press releases?
Thanks
Vincent
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Would My Page Have a Higher PA and DA, Links & On-Page Grade & Still Not Rank?
The Search Term is "Alcohol Ink" and our client has a better page authority, domain authority, links to the page, and on-page grade than those in the SERP for spaces 5-10 and we're not even ranked in the top 51+ according to Moz's tracker. The only difference I can see is that our URL doesn't use the exact text like some of the 5-10 do. However, regardless of this, our on-page grade is significantly higher than the rest of them. The one thing I found was that there were two links to the page (that we never asked for) that had a spam score in the low 20's and another in the low 30's. Does anyone have any recommendations on how to maybe get around this? Certainly, a content campaign and linking campaign around this could also help but I'm kind of scratching my head. The client is reputable, with a solid domain age and well recognized in the space so it's not like it's a noob trying to get in out of nowhere.
Intermediate & Advanced SEO | | Omnisye0 -
New Subdomain & Best Way To Index
We have an ecommerce site, we'll say at https://example.com. We have created a series of brand new landing pages, mainly for PPC and Social at https://sub.example.com, but would also like for these to get indexed. These are built on Unbounce so there is an easy option to simply uncheck the box that says "block page from search engines", however I am trying to speed up this process but also do this the best/correct way. I've read a lot about how we should build landing pages as a sub-directory, but one of the main issues we are dealing with is long page load time on https://example.com, so I wanted a kind of fresh start. I was thinking a potential solution to index these quickly/correctly was to make a redirect such as https://example.com/forward-1 -> https:sub.example.com/forward-1 then submit https://example.com/forward-1 to Search Console but I am not sure if that will even work. Another possible solution was to put some of the subdomain links accessed on the root domain say right on the pages or in the navigation. Also, will I definitely be hurt by 'starting over' with a new website? Even though my MozBar on my subdomain https://sub.example.com has the same domain authority (DA) as the root domain https://example.com? Recommendations and steps to be taken are welcome!
Intermediate & Advanced SEO | | Markbwc0 -
Pagination & SEO
Hi We have automatically created brand pages based on which brand they have in their attributes. At the moment, developers have restricted the ability to properly optimise these for SEO, but I also wanted to look at how we should handle pagination. Example: http://www.key.co.uk/en/key/brand/manutan?page=1 http://www.key.co.uk/en/key/brand/manutan?page=2 http://www.key.co.uk/en/key/brand/manutan?page=3 Should we do any of the following - which I've found in an article: Put no follow on all links located on pagination pages Should we no index these pages as they are wasting crawl budget? - Don’t show links to page 2, 3, 4, 5… 10, 11, 12… at the end of your content but only a link to the next and previous pages so that you won’t dilute your page authority. Or does anyone else have any tips on how to handle these pages? Thank you!
Intermediate & Advanced SEO | | BeckyKey0 -
What are the best practices with website redesign & redirects?
I have a website that is not very pretty but has great rankings. I want to redesign the website and loose as little rankings as possible and still clean up the navigation. What are the best practices? Thanks in advance.
Intermediate & Advanced SEO | | JHSpecialty0 -
Duplicate content - Images & Attachments
I have been looking a GWT HTML improvements on our new site and I am scratching my head on how to stop some elements of the website showing up as duplicates for Meta Descriptions and Titles. For example the blog area: <a id="zip_0-anchor" class="zippedsection_title"></a>
Intermediate & Advanced SEO | | Cocoonfxmedia
This blog is full of information and resources for you to implement; get more traffic, more leads an
/blog//blog/page/2//blog/page/3//blog/page/4//blog/page/6//blog/page/9/The page has rel canonicals on them (using Yoast Wordpress SEO) and I can't see away of stopping the duplicate content. Can anyone suggest how to combat this? or is there nothing to worry about?
0 -
Unpaid Followed Links & Canonical Links from Syndicated Content
I have a user of our syndicated content linking to our detailed source content. The content is being used across a set of related sites and driving good quality traffic. The issue is how they link and what it looks like. We have tens of thousands of new links showing up from more than a dozen domains, hundreds of sub-domains, but all coming from the same IP. The growth rate is exponential. The implementation was supposed to have canonical tags so Google could properly interpret the owner and not have duplicate syndicated content potentially outranking the source. The canonical are links are missing and the links to us are followed. While the links are not paid for, it looks bad to me. I have asked the vendor to no-follow the links and implement the agreed upon canonical tag. We have no warnings from Google, but I want to head that off and do the right thing. Is this the right approach? What would do and what would you you do while waiting on the site owner to make the fixes to reduce the possibility of penguin/google concerns? Blair
Intermediate & Advanced SEO | | BlairKuhnen0 -
Sharing same IP address as competitor - Pros & Cons?
Hey there! I was wondering is there were any particular 'Pros or Cons' to sharing the same server IP address as a competitors website which links back? Site 'A' = http://goo.gl/N1JUO // Stockists of Site 'B' brand products Site 'B' = http://goo.gl/fU9hc // Links to all Stockists of it products with a follow link including site 'A' It is desirable for site 'A' to rank above site 'B' to reduce the volume of visitors finding other stockists linked to from the stockists page of site 'B' when searching for site 'A' primary broadest keyword. However, site 'B' is one of site 'A' best in-bound links. So does it matter that site 'A' is sharing the same server IP address as site 'B'. Also should site 'A' have only 'no-follow' links to site 'B'? Look forward to your input fellow SEOMozers 🙂 Cheers! Ben
Intermediate & Advanced SEO | | chichesterdesign0 -
Canonical Fix Value & Pointer To Good Instructions?
Could you tell me whether the "canonical fix" is still a relevant and valuable SEO method? I'm talking about the .htaccess (or ISAPI for Microsoft) level fix to make all of the non-www page URLs on a website redirect to the www. version - so that SEO "value" isn't split between the two. I'm NOT talking about the newer <rel= canonical="" http:="" ...="">tag that goes in the HEAD section on an HTML page - as a fix for some duplicate content issues (I guess). </rel=> I still hear about the latter, but less about the former. But the former is different than the latter right - it doesn't replace it? And I'm not sure if the canonical fix is relevant to a WordPress-based website - are you? Also I can never find any page or article on the Web, etc. that explains clearly how to implement the canonical fix for Apache and Microsoft servers. Could you please point me to one? Thanks in advance!
Intermediate & Advanced SEO | | DenisL0
