Seo results are down. Is my "all in one seo pack" to blame?
-
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack.
I would appreciate it if someone could do a quick sweep and share their thoughts.
Thanks!
-
You have a huge amount of high DA links, specifically from boardingarea, hyatt blogs and appsumo. You need to build a better link profile, not focus so much on 3 sites with high DA, and get links more naturally as often as possible. Almost every link on your OSE is a "controlled" link - blog comments, profiles, appsumo pages, etc.
These links are bad by themselves - they're actually good. But because they're such a high percentage of what you have as a whole, it can look to Google like you're not really all that popular except to 3 sites.
You have 1850 links on OSE from 46 domains - about 35 links per domain, a LOT. Also, nearly 100% of your anchor text is branded. That tells me you're controlling it. If I can see you're controlling the anchor text, Google can see it. Again, diversity is best.
202 of your 1850 links are nofollow, 1650 are dofollow. As before, a high ratio of nofollow signals spam or controlled link building. Natural nofollow profiles have 5-10% nofollow ratios, yours is 16% which is a touch high.
So I would start with your actual link profile. It's not likely AIOSEO unless you're doubling up on titles and meta, you should be ok.
Also, when you pin things, don't use the non-www version of your site. Several of your pins have "http://noobtraveler.com" instead of www-noobtraveler.com I would be as consistent as possible on that particular issue.
-
The All in One SEO Pack plugin is pretty good and used quite widely among WordPress-based websites. It focuses on on-site optimization including keywords/density, appropriate linking, canonical URLs, and the like.
Use of this plugin should not cause a 40% drop in traffic (you didn't say what you mean by a "dip", but I assume you mean traffic or search traffic).
Such a significant drop in traffic after the Penguin update is more likely to be related to what Google is perceiving as non-organic backlinks, including paid links or link exchanges. If you engaged in such practices, it would be best to work on removing those backlinks, including the link disavowal tool if you can't have them removed.
-
Hi Geoff,
Id start by doing a website crawl and utilizing SEOmozs excellent toolset: http://www.seomoz.org/tools. Your questions is a rather general: will you do an audit of my site issue. Which many of the people on this board do for livings. You are better off asking specific questions. As people can answer those and best practice recs.
The All-in-one SEO pack has limitations but is overall usually pretty decent for a basic WordPress website with low to medium competition thresholds.
If you believe you were hit by penguin I would recommend checking your backlink profile and disavowing any nefarious links.
-Phil
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any SEO disadvantages with creating pages under a directory page which doesn't exists?
Hi, Let's say we are going to create pages in the URL path www.website.com/directory/sub-pages/. In case this page www.website.com/directory/ doesn't exists or redirected; will the pages created in this URL path like stated above have any issues in-terms of SEO? We will link these pages from somewhere in the website and planning to redirect the /directory/ to homepage. Suggestions please.
Algorithm Updates | | vtmoz1 -
SEO: High intent organic revenue down in Europe
Our team is stumped and we are hoping some of you might have some insight! We are seeing a drop in Europe organic revenue and we can't seem to figure out what the core cause of the problem is. What's interesting, the high intent traffic is increasing across the business, as is organic-attributed revenue. And in Europe specifically, other channels appear to be doing just fine. This seems to be a Europe high-intent SEO problem. What we have established: Revenue was at a peak in Q4 2017 and Q1 2018 Revenue dips in mid-late Q2 2018 and again in Q4 2018 where it has stayed low since Organic traffic has gone up, conversion rate has gone down, purchases have gone down Paid search traffic has gone up, conversion rate has gone down slightly, submissions have gone up Currency changes are minimal We cannot find any site load issues What we know happened during this time frame (January 2018 onward): Updates to the website (homepage layout, some text changes) end of April 2018 GDPR end of May 2018 Google Analytics stops being able to track Firefox Europe is a key market for us and we cant figure out what might be causing this to happen - again, only in Europe - beyond GDPR and the changes we've made on our site is there anything else major that we're missing that could be causing this? Or does anyone have any insights as to where we should look? Thank you in advance!
Algorithm Updates | | RS-Marketing0 -
Anyone else noticing "Related Topics" featured snippet? Is this new?
First time I've seen this type of featured snippet and now have seen it twice in the space of a couple hours. Queries on Google UK desktop: surgical instruments Hawking radiation Is this new? It definitely is for the "surgical instruments" search. Google are highlighting related topics/keywords in bold beneath the usual featured snippet. b261ea5b3279991f8549d20127f8fde3.png
Algorithm Updates | | Ria_0 -
Top resulting sites sites for a specific keyword
I'm teaching myself SEO so that I can speak more intelligently to it with my clients. I've spent a great deal of time on seomoz and love it. The more I learn, the more I realize I don't know and that brings me to my current question. I can search on a keyword and see results, however I see every URL available. I'm looking for a simple way to see the root domains for the top 100-500 resulting websites for a specific keyword. Is there an easy way to get this information I'm sure it's right in front of me, but I can't find it. Many thanks, ahossom
Algorithm Updates | | ahossom0 -
Why SEO
Hi Guys, it's going to be a long one so thank you from advance for your patience. First i wanted you to i am new to SEO world and this world excites me In the last 30 days, i started to check my companies (i am employee not an owner) website in SEO point of view. What we do: Online grocery shopping and home delivery www.artizone.com I will share with you some of the results: 5482 errors for duplicate page content 8850 errors for duplicate page title 37 title missing or empty some pages had 4+ H1 tags many more HTML errors. page authority 42/100 domain authority 40/100 We have no listing 163 back-links domain to our Dallas & Chicago website and much more another thing i checked was where are we for the keywords that we are interested in: "online grocery shopping Dallas" - position 1 in Google search shop for groceries online Dallas - Position 1 in Google search shop for groceries from home Dallas - Position 1 in Google search And some more and the same for Chicago I Did all the searches in new incognito window My Question - how come we build our website so bad, with no Google+, we have very few back-links(compare to our competitors) and the page and domain rank are so low and still we are in the 2 or 3 highest position in Google search One more question - Why to invest time in fixing all the SEO issues i found? You are all welcome to have a SEO view in my website Thank you vest much Ivgi
Algorithm Updates | | iivgi0 -
This Guy Is Turning SEO Upside Down
Hi, Everything my competitor does goes against everything I have learned about SEO so far. For starters: he registered a brand NEW domain and within a space of **4 months and ** has a top ranking for one of the most competitive search terms on Google. he uses scraped content the navigation is almost non-existent. his backlinks seem dodgy. 1-page sites with content that doesn not relate. Bunch of links to other websites too And yet his site stats are as follows: Domain Authority: 72 MozRank: 4.63 MozTrust: 4.72 Linking Root Domains: 1725 On further investigation I discoverd that he owns a SEO company and that they in fact have achieved a #1 rank in various niches such as life insurance, car insurance, mortgage etc. On his SEO site he actually promises a #1 ranking in less than 4 months. The sample sites he lists on there all achieved #1 over a 4 month period...of course he owns most of these domains and then just sells the leads... So, my question is how on earth does he do it? Do you have any ideas Zane
Algorithm Updates | | Springboks0 -
What are the good strategies using satellite sites in SEO??
Hello to everybody, We'are thinking about launching a massive amount of satellite websites in order to promote our website. Is it really efficient in terms of link building? Or is the ROI really small due to the amount of time and money needed to create and manage these websites? Thanks a lot!!! Update: Thanks to all of you for all these interesting answers!
Algorithm Updates | | sarenausa1 -
What are the differences between Google SEO and Bing SEO?
I came across this question on why the poster's rankings in Bing/Yahoo were so much lower than his rankings in Google. One of the links responded with was a presentation Rand gave about the difference in ranking elements of Google and Bing. My purpose for looking into this is to boost rankings in Bing to be more in line with my Google rankings. My takeaways from Rand's presentation were that Bing likes shorter URLs than Google and it's better to have more links from more root domains with more precise anchor text. Unfortunately this presentation was given at last year's SMX Advanced and is almost a year old. Since then Microsoft has been accused of basically scraping the Google SERPs and Google unleashed at least two maybe three rabid Pandas. Needless to say the environment has changed. So my question is for those people who are happy with how they rank in Bing: What SEO factors are you seeing make a bigger impact in Bing vs. how they impact your Google rankings?
Algorithm Updates | | rball11
