Seo results are down. Is my "all in one seo pack" to blame?
-
My website www.noobtraveler.com has shown a dip of 40% since Penguin's last update in November. I also transferred hosting at time, but I was wondering if I'm over optimizing with the all in one seo pack.
I would appreciate it if someone could do a quick sweep and share their thoughts.
Thanks!
-
You have a huge amount of high DA links, specifically from boardingarea, hyatt blogs and appsumo. You need to build a better link profile, not focus so much on 3 sites with high DA, and get links more naturally as often as possible. Almost every link on your OSE is a "controlled" link - blog comments, profiles, appsumo pages, etc.
These links are bad by themselves - they're actually good. But because they're such a high percentage of what you have as a whole, it can look to Google like you're not really all that popular except to 3 sites.
You have 1850 links on OSE from 46 domains - about 35 links per domain, a LOT. Also, nearly 100% of your anchor text is branded. That tells me you're controlling it. If I can see you're controlling the anchor text, Google can see it. Again, diversity is best.
202 of your 1850 links are nofollow, 1650 are dofollow. As before, a high ratio of nofollow signals spam or controlled link building. Natural nofollow profiles have 5-10% nofollow ratios, yours is 16% which is a touch high.
So I would start with your actual link profile. It's not likely AIOSEO unless you're doubling up on titles and meta, you should be ok.
Also, when you pin things, don't use the non-www version of your site. Several of your pins have "http://noobtraveler.com" instead of www-noobtraveler.com I would be as consistent as possible on that particular issue.
-
The All in One SEO Pack plugin is pretty good and used quite widely among WordPress-based websites. It focuses on on-site optimization including keywords/density, appropriate linking, canonical URLs, and the like.
Use of this plugin should not cause a 40% drop in traffic (you didn't say what you mean by a "dip", but I assume you mean traffic or search traffic).
Such a significant drop in traffic after the Penguin update is more likely to be related to what Google is perceiving as non-organic backlinks, including paid links or link exchanges. If you engaged in such practices, it would be best to work on removing those backlinks, including the link disavowal tool if you can't have them removed.
-
Hi Geoff,
Id start by doing a website crawl and utilizing SEOmozs excellent toolset: http://www.seomoz.org/tools. Your questions is a rather general: will you do an audit of my site issue. Which many of the people on this board do for livings. You are better off asking specific questions. As people can answer those and best practice recs.
The All-in-one SEO pack has limitations but is overall usually pretty decent for a basic WordPress website with low to medium competition thresholds.
If you believe you were hit by penguin I would recommend checking your backlink profile and disavowing any nefarious links.
-Phil
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Keywords is relevant in SEO yet ?
Hello, meta keywords is relevant to use in SEO yet? If yes, how many words is recommended to use? Regards, Leandro
Algorithm Updates | | lmoraes0 -
One of my pages doesn't appear in Google's search
Our page has been indexed (I just checked) but literally doesn't exist in the first 300 results despite having a respectable DA & PA. Is there something I can do? There's no reason why this specific page doesn't rank, as far as I can see. It's not a new page. Cheers, Rhys
Algorithm Updates | | SwanseaMedicine0 -
Case Sensitive URL Redirects for SEO
We want to use a 301 redirect rule to redirect all pages to a lower case url format. A 301 passes along most of the link juice... most. Will we even see a negative impact in PageRank/SERPS when we redirect every single page on our site?
Algorithm Updates | | tcanders0 -
Should my canonical tags point to the category page or the filter result page?
Hi Moz, I'm working on an ecommerce site with categories, filter options, and sort options – teacherexpress.scholastic.com. Should I have canonical tags from all filter and sort options point to the category page like gap.com and llbean.com? or have all sort options point to the filtered page URL like kohls.com? I was under the impression that to use a canonical tag, the pages have to have the same content, meaning that Gap and L.L. Bean would be using canonical tags incorrectly. Using a filter changes the content, whereas using a sort option just changes the order. What would be the best way to deal with duplicate content for this site? Thanks for reading!
Algorithm Updates | | DA20130 -
Big rise in "Keyword not defined"
Hi, all. Anyone else seen a massive increase in the Not Provided keywords in their analytics in the past couple of weeks. Probably related to this (source:http://searchengineland.com/post-prism-google-secure-searches-172487) _In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has been done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. _ Other than the unreliable stats from WMT, there doesn't seem too many ways which we can now find out what is sending traffic to our sites!
Algorithm Updates | | GrumpyCarl0 -
Mini sitelinks in local-pack?
Recently after performing a search I noticed one result in the "7-pack" included several sitelink-type links. It stood out among the others to me, and I was curious if this was schema or perhaps Google playing around with their local results? I'll include a screenshot for an example, any insights or links to articles discussing topic this would be appreciated. Thanks Moz! ASLo4GF
Algorithm Updates | | Etna0 -
How to get global search results on Google ? Also, is it possible to get results based on some other geographic location?
I don't want results based on my geographic location. When I am in India, I don't want local search results. In fact, I want results which are not dependent on my current location. Also, can I change my current location to some other city and will it affect the results ? For eg: While I am in London, can my search results be modified as if I am sitting in New York ?
Algorithm Updates | | EricMoore0 -
Can you help with a few high-level mobile SEO questions?
Rolling out a mobile site for a client and I'm not positive about the following: Do these mobile pages need to be optimized with the same / similar page titles? If we have a product page on the regular site with an optimized title like "Men's Sweaters, Shirts and Ties - Company XYZ", should the mobile version's page have the same title? What if the dev team simply named it "Company XYZ Clothes" and missed the targeted keywords? Does it matter? Along the lines of question 1, isn't there truly just one index and your regular desktop browser version will be used for all ranking factors on both desktop and mobile SERPs? If that regular page indeed ranks well for "men's sweaters" and that term is searched on a mobile device, the visitor will be detected and served up the mobile page version, regardless of its meta tags and authority (say it's on a subdomain, m.example/.com/mens-department/ ), correct? Are meta descriptions necessary for the mobile version? Will the GoogleBot Mobile recognize them or will just the regular version work? Looks like mobile meta descriptions have about 30 less characters. Thanks in advance. Any advice is appreciated. AK
Algorithm Updates | | akim260