Site Content Review Please!
-
I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ?
Nick
-
Ok here is my url goo.gl/Ai17f we have tons of products, some with long descriptions some with short. Categories have some content in them and we also have videos, brands, articles section and a blog. I m suffering from google's algo changes in 2012. We received a link penalty in sept 29th and since then have cleaned up our link portfolio got rid of thousands of links, used the disavow tool and working on new links. We are trying to get back on the right track here. I have fired everyone who worked on this site for the past 3 - 4 years. I m now trying to fix all the issue by myself. I would appreciate if you could guide me in the right direction with any advice.
thank you
-
Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ?
If you write a short paragraph of a couple dozen words you run the risk of "thin" content. That is usually not a problem if you only have a few of these pages on your website, but if you have thousands of them then it is possible to be hit with a Penguin problem.
Writing those short descriptions is also a lost opportunity. If you write something substantive it might rank better and it will also bring you more long-tail traffic from the diversity of words on a page.
So, you have to please the visitor (Jane in Nebraska) and you have to please google. To do that you can write a very short paragraph that summarizes the product or topic and then add as much supplemental information as you want below. That gives visitors immediate and short information - plus those who want more will have it readily available.
I had a lot of pages on one of my sites that had very short (15-20 word) descriptions. When I upgraded them to 100-300 words most of them improved in rankings within a few weeks and they immediately received a lot more traffic from long tail queries involving words that were not included in the original short description but were included in the improved version.
I am currently upgrading the 100-300 word descriptions to articles with several photos and 1000 to 3000 words of text. These are now some of the best content on the web for these topics and they compete for top positions on the first page of the SERPs, they appear in lots of image searches and pull in even more long-tail traffic.
-
Yes it is a learning process here. I come here sometimes and read threads hoping to learn some stuff and get advice. But some of the answers are short of helping the individual find the right direction, cause not all of us are seo or into these subjects as deep as some others. Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ? is having a short paragraph considered "thin" ? is having lots of content considered crowded, too much stuff, or confusing for Jane in Nebraska ? I guess the question is do you have a recipe for what is the right amount ? or do you know someone who knows.
-
And this is definitely what I was talking about when I said you get great advice on the forums.
EGOL and Salmon brought something to the table that I haven't thought about, and I'm definitely going to use in the future. That's why I love using this forum. I've learned so much by interacting on here, and that's how you advance.
Don't give up on the Q&A orion68, and always keep an open mind.
-
Thanks....
I think that the people who gave thumbs down want to hear...
"Uh huh... looks good."
Who on SEOmoz is going to do a competent content review of my article on flame spectrophotometers?
"Uh huh... looks good." is what I will get.
-
I think EGOL makes a pretty decent point actually.
I speak from experience... once upon a time we hired one or two respected SEO companies to write content on our air conditioning site. The content included a lot of keywords but in the main was waffle and uninteresting.
We later got proper aircon engineers to help us create our content, this included great explanations, high quality diagrams and videos/animations. This practice massively improved the user experience and significantly helped our rankings.
SEO people don't know your industry, experts (in your field) do!
-
You said that you wanted a content review.
I told you where to get competent opinions.
-
I thought that's what I was doing since this is the joint for SEO people who know this kind of stuff. This answer definitely makes me want to come back here for more great advice.
thank you anyways
nick
-
Hi Nick,
You can try private messaging some Mozzers who have demonstrated interest in this sort of thing in previous threads.
Or, if you're feeling completely open, try posting your websites URL in your thread and any associated links to external content you've created (Does the site have a blog? Are you submitting guest blogs?)
Other than that, there are paid consulting services you could try, but there are many willing and helpful people in this Q&A forum who will always give you great advice!
-
Hopefully the website isn't about local serial killers...
-
If you have a website about hydraulic jacks, ask someone who knows about them.
If you have a site about knitting, ask someone who knits.
Otherwise the reviewer will tell you.... "Uh huh... looks good."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a "Read More" button to open up the full content affect SEO?
As we've been refining our metrics for gauging whether or not a blog is effective -- if people are engaging with it -- one of the strategies we've seen (e.g. NYT, WaPo, Yahoo!) is "Read More." I've read a few articles with some who advocate using it and others who discourage it. Does anyone have any history adding "Read More" to their content and the effect it had?
Content Development | | ReunionMarketing0 -
SEO advice needed regarding Bookmark Sites
Hi all We have recently employed a SEO company. They have written some blogs and promoted the blogs on up to 20 bookmark sites. On each bookmark site the text is the same. Will Google class this as duplicate content? Is this a good idea? Any advise would be appreciated, thanks.
Content Development | | Palmbourne0 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Too many articles within ecommerce site?
So recently purchased an ecommerce site to work on with lots of potential. The site was effected by Penguin update and now I am trying to fix up some issues. One of the problems I think may be the articles that he had written within the site. The site is an ecommerce site but has lots of articles like how to's and tips. A lot of these articles are not very fluent but seems to be written for SEO. Should I just remove them entirely or should I just stuff them in the back somewhere.
Content Development | | William.Lau0 -
Press Releases and Duplicate Content on Event Related Site
I have a site that lists events. I ask those submitting events to submit original content if possible, but frequently they submit press releases which are already published elsewhere. I rewrite some of the press releases, but do not have time to rewrite every press release that comes my way. I want my users to get a comprehensive list of events, but I don't want get a penalty for duplicate content. What is the best solution?
Content Development | | andywozhere0 -
Who gets credit for content
Does it really matter if somebody takes your content changes it slightly and republishes it? This is my original article on history of house paints which was also published on ezine in Feb. and from google alerts I discovered this page http://www.franklinpainting.com/blog/home/a-brief-history-of-house-painting/ a minimally modified version. It is not easy to create content so these folks just copied and made a blog post. Their are now many versions of this on the web..who wins?
Content Development | | johnshearer0 -
Best way to avoid duplicate content issues here.
I am planning to write an article that refutes some claims made in another article. The original article is a 20 page pdf. What I plan to do is to take quotes from this PDF and then under each quote write my arguments for or against the quote. If I take direct quotes from the article, is Google likely to see this as duplicate content?
Content Development | | MarieHaynes0 -
Ideas for making a mini-content farm more valuable to end users
I run a mini-content farm so to speak - a nationwide computer repair business. We have screened professionals that are specific to one industry. I was wondering if the SEO community would like to offer ideas on how to make this type of site more interesting to end users. What are some things that could be integrated into the site that are 'location specific' that would be of interest to users. I'd like to be able to offer a list of certified, screen, professionals that is searchable by zip code and town. We are planning on showing the quality control rating, as well as current certifications, and a checkbox showing that they were background checked. Customer testimonials are also in the works. Any other ideas?
Content Development | | ilyaelbert0