Site Content Review Please!
-
I m looking for someone who can review my site and let me about quality of content on my site. Can anyone suggest / know who I can talk to about this ?
Nick
-
Ok here is my url goo.gl/Ai17f we have tons of products, some with long descriptions some with short. Categories have some content in them and we also have videos, brands, articles section and a blog. I m suffering from google's algo changes in 2012. We received a link penalty in sept 29th and since then have cleaned up our link portfolio got rid of thousands of links, used the disavow tool and working on new links. We are trying to get back on the right track here. I have fired everyone who worked on this site for the past 3 - 4 years. I m now trying to fix all the issue by myself. I would appreciate if you could guide me in the right direction with any advice.
thank you
-
Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ?
If you write a short paragraph of a couple dozen words you run the risk of "thin" content. That is usually not a problem if you only have a few of these pages on your website, but if you have thousands of them then it is possible to be hit with a Penguin problem.
Writing those short descriptions is also a lost opportunity. If you write something substantive it might rank better and it will also bring you more long-tail traffic from the diversity of words on a page.
So, you have to please the visitor (Jane in Nebraska) and you have to please google. To do that you can write a very short paragraph that summarizes the product or topic and then add as much supplemental information as you want below. That gives visitors immediate and short information - plus those who want more will have it readily available.
I had a lot of pages on one of my sites that had very short (15-20 word) descriptions. When I upgraded them to 100-300 words most of them improved in rankings within a few weeks and they immediately received a lot more traffic from long tail queries involving words that were not included in the original short description but were included in the improved version.
I am currently upgrading the 100-300 word descriptions to articles with several photos and 1000 to 3000 words of text. These are now some of the best content on the web for these topics and they compete for top positions on the first page of the SERPs, they appear in lots of image searches and pull in even more long-tail traffic.
-
Yes it is a learning process here. I come here sometimes and read threads hoping to learn some stuff and get advice. But some of the answers are short of helping the individual find the right direction, cause not all of us are seo or into these subjects as deep as some others. Which is better in your opinion a short but to the point paragraph, or longer but more generic content about whatever product you are selling in google's mind ? is having a short paragraph considered "thin" ? is having lots of content considered crowded, too much stuff, or confusing for Jane in Nebraska ? I guess the question is do you have a recipe for what is the right amount ? or do you know someone who knows.
-
And this is definitely what I was talking about when I said you get great advice on the forums.
EGOL and Salmon brought something to the table that I haven't thought about, and I'm definitely going to use in the future. That's why I love using this forum. I've learned so much by interacting on here, and that's how you advance.
Don't give up on the Q&A orion68, and always keep an open mind.
-
Thanks....
I think that the people who gave thumbs down want to hear...
"Uh huh... looks good."
Who on SEOmoz is going to do a competent content review of my article on flame spectrophotometers?
"Uh huh... looks good." is what I will get.
-
I think EGOL makes a pretty decent point actually.
I speak from experience... once upon a time we hired one or two respected SEO companies to write content on our air conditioning site. The content included a lot of keywords but in the main was waffle and uninteresting.
We later got proper aircon engineers to help us create our content, this included great explanations, high quality diagrams and videos/animations. This practice massively improved the user experience and significantly helped our rankings.
SEO people don't know your industry, experts (in your field) do!
-
You said that you wanted a content review.
I told you where to get competent opinions.
-
I thought that's what I was doing since this is the joint for SEO people who know this kind of stuff. This answer definitely makes me want to come back here for more great advice.
thank you anyways
nick
-
Hi Nick,
You can try private messaging some Mozzers who have demonstrated interest in this sort of thing in previous threads.
Or, if you're feeling completely open, try posting your websites URL in your thread and any associated links to external content you've created (Does the site have a blog? Are you submitting guest blogs?)
Other than that, there are paid consulting services you could try, but there are many willing and helpful people in this Q&A forum who will always give you great advice!
-
Hopefully the website isn't about local serial killers...
-
If you have a website about hydraulic jacks, ask someone who knows about them.
If you have a site about knitting, ask someone who knits.
Otherwise the reviewer will tell you.... "Uh huh... looks good."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product descriptions, when do they become classed as duplicate content, how different do they have to be?
I look after 3 sites which have a lot of crossover on products. We have 1000s of products and I've made it a requirement that we give each it's on description on each of the sites. This sounds like the right thing to but it's very hard for our content writers to write three different versions descriptions, especially when we have variations on the products so potentially writing unique product descriptions for 4-5 very similar products on three separate sites. We've worked very hard to create unique content deep through the site on all categories, subcategories and tag combinations and along with the other SEO work we've done over the last couple of years is producing great results. My question is now far do we have to go? I'm busy writing some product descriptions for a 3rd party site for some of our products, the easy thing to do is just copy and paste but I want Google to see the descriptions as unique. Whilst all SEO advice will say 'write unique descriptions' from a practical point of view this isn't especially useful as there doesn't really seem to be much guidance on how different they need to be. I gather we can't just move around the paragraphs or jumble up sentences a bit but it is easier to work from a description and change it than it is to start from a blank slate (our products range form being very interesting and unique, to quite everyday so sometimes tough to create varied unique content for). Does anyone know of any guidance or evidence of just how clever the Google algorithm is and how close content has to be before it becomes classed as the same or similar? Thanks Pete
Content Development | | PeterLeatherland0 -
Be brutily honest - What do you think of this old content?
My website reports on news relating to certain web hosting providers, and being hit by the latest phantom update a little I am looking back a little more harshly on some of my content with especially the older articles needing alot of work (I know some areas on the site need work), and there are some articles I am just not sure about. I have listed a few OLD articles below https://www.besthostnews.com/the-power-of-shared-web-hosting-by-bluehost/ https://www.besthostnews.com/siteground-sponsors-wordcamp-london/ https://www.besthostnews.com/free-ebook-guide-to-starting-a-website-on-a-budget-a-small-orange/ These are 3 old articles that I have previously updated several months ago, but are they good enough. Due to the nature of the site sometimes I will report on certain news \ features that a web host releases, and sometimes there is very little to write about. These are probably a good example where I feel there is a struggle to write enough or the quality is perhaps lower than something that has more information to report on. I would appreciate some harsh critical view points \ and perhaps suggestions on how to improve my writing style for these kind of generic style posts.
Content Development | | TheWebMastercom0 -
Thoughts on Evan Carmichael for Content Marketing & SEO?
We used to have a lot of success repurposing content through EvanCarmichael.com, but it seems like our articles are being de-indexed there very frequently now. I'd love to hear some others' opinions on Evan Carmichael and how worthwhile it is to keep publishing there. Thanks!
Content Development | | ScottImageWorks0 -
Need advice on Paying for content?
Hi, We would like to attracting more readers onto our blog by accepting guest posting from external bloggers. Could anyone refer any good artricles on MOZ about the best practices on managing the activities and what would be the normal KPIs and ROI?
Content Development | | LauraHT0 -
My New blog has NO content since 2 months, the day it was launch, What to DO? Is it "DEAD"???
2 months ago, I publish a NEW blog, http://www.mervrating.org The blog has only 3 posts. I don't have much time to work on it. Does it HURT my SEO? Can I start working on it on regular basis and try to built authority or does it looks "dead" to search engine? I would like to bring it alive and give it a second chance, will it be hard if it has no content since the beginning? What is your opinions? Thank you, BigBlaze
Content Development | | BigBlaze2050 -
Network of small sites or one large site
Hi there, I am taking a group of mums through how to set up a blog and how to build up traffic to that blog. Should I suggest that we all blog on the same domain so www.dsdsds.com/myblogname or get them to set up their own domains. My aim is for everyone to support each other, share and link content so would it be more powerful if they were all on different domains or on the same one? Would love some insight as it is something I just can not get my head around this part. Thank you so very very much 🙂
Content Development | | vcasebourne0 -
Duplicate content because of tag
Dear Expert, I use several tags in my single post (www.rumahapp.com), for example when i post something about new game release i would use these tags: Publisher name, game rating and game genre. The problem is seomoz crawl my page and said that i have duplicate content between http://www.rumahapp.com/tag/com2us/ and http://www.rumahapp.com/tag/homerun-battle-2 how do i solve this? is this mean that i shouldn't use tag in my post? thank you
Content Development | | Gundud0 -
Dupplicate Page Content
Hey Guys SEOMOZ is showing up Dupplicate Page Content, but this just comes up because we use Tags at all the blog posts. Should we better not use Tags? Thanks in advance...
Content Development | | Rapturecamps0