How would you fix this site?

[AdoptionHelp]

We're currently in the IA and design phase of rolling out a complete overhaul of our main site. In the meantime I've been doing some SEO triage, but I wanted to start making a longer term plan for SEO during and after the new site goes up. We have a pretty decent domain authority, and some quality backlinks, but we're just getting creamed in the SERPs. And so on to my question:

How would you fix this site? What SEO strategy would you employ?

http://www.adoptionhelp.org

Thanks!

[ShaMenz]

Hi,

Just a few things to start...

• Use your name ... IAC is not automatically known to the world and since your name includes what you do, I would lose the abbreviation in most instances and take advantage of the value inherent in your name.
• rename your page files using targeted keyword phrase for each page
• follow the advice Daniel posted

Hope that helps

[DanDeceuster]

Site's down so can't help much. From a site audit standpoint I would make sure you have good keyword saturation on all your pages, unique titles and descriptions, every image has an alt tag and that your site architecture is sound and crawlable. From an off site perspective I would look at your competitors' backlinks in linkscape and see if you can get in on those. Probably some people list adoption type services and you can get listed where your competitors are.