Can adding backlinks to your video on youtube increase rank?

[intmktcom]

Hello,

I know that adding many backlinks directly to your money site can be harmful as Google doesn't like it but I want to know that I have a video on each post of my website and my one friend told me that if you add backlinks to your video which is linked to your site than it may be helpful to increase your rankings.

Is it true? Please let me know.

Thanks

[NakulGoyal]

We are basically discussing Video Optimization. Here's the thing. If you optimize your video with better titles, descriptions and it sounds like your descriptions already contain a backlink to your website. As Tom said, Embedding the video helps the video page (if at all), but not the site embedding it. In your case, it sounds like you are embedding it on the site that your video is linking to. So I agree with Tom. Answering your question directly, linking to the video (and embedding it) from other places on the web, helps your video page which in turn helps your money site if you are linking to your money site from the video. Just don't over do it. Too much of anything is bad. I hope this helps.

[intmktcom]

Thank you so much for clear answer. It helps.

[TomRayner]

Building links to a YouTube video can help the video to rank higher, for sure.  It's the same principles for a normal website.

However, I don't think you'd get a benefit from embedding a video, that has a lot of backlinks, into your page.  Can't imagine this would have any benefit in helping the page rank.  If it did, you'd see a lot of websites embedding Gangam Style etc into their pages just to rank.

In summary: backlinks can help the video itself rank higher, but embedding the video onto the website won't pass on any SEO effect.