Is it better to have a blog under your main website's domain or should the company's blog have its own domain?
-
Is it better to have a blog under your main website's domain or should the company's blog have its own domain?
And if the blog is on its own domain, do links to the main site look good or bad to Google?
Thanks! (And please feel free to add any other related advice you might have...)
-
If your main domain ranks very well, and your blog on a separate domain and separate IP ranks well (presuming the blog has link juice of it's own), here's what I would consider:
1. How competitive is the niche you are trying to rank ? I am presuming it's finance based of your profile.
2. If you created 2 articles, similar topics and posted 1 on the blog and 1 on the website, which would rank better and why.
If the page on your site outranks your blog page, for same/similar keywords, you should consider merging the blog into your main website and do 301 redirects from the blog to your new URL.
EG:
RewriteRule (.*) http://www.newdomain.com/blog/$1
I hope this helps.
-
Thank you for your responses!
I have a corollary question- if the blog is on a different domain does that make links from the blog to the main site more valuable (because they are not internal links) or is it a negative (seen as unnatural link building), assuming the blog ranks decently on its own?
And if the answer is still that it's best that the blog be on the parent domain, what would be the best way to move an existing outside blog in?
-
Linda, if the content on the blog is going to be a very very targetted content for your website audience, I would suggest putting it on yourcompanydomain.com/blog.
Also see:
http://www.seomoz.org/q/blog-on-a-separate-domain
and
http://www.seomoz.org/q/subdirectory-vs-subdomain
I hope these help.
-
-
It should be on the same domain if you want links to your blog to benefit your main site, and vice versa. If you have your blog on a separate site, Google will treat them as two separate sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved My website www.boultaudio.com, but my toxic backlinks kept on increasing, even if i disavow the links? @s
My website best wearable brand is showing decrease in High Quality Backlinks.
Link Building | | blayze010 -
How do stop lost backlinks from website?
I have checked my backlinks through ahref tool. Daily some backlinks are removed bases of ahref tool, so how can stop removing backlink of my website. Please suggest me.
Link Building | | surabhi60 -
PHP Redirection better than Nofollow?
Hello, if I have affiliate outbound links in my blogs, what's better in terms of SEO, to use PHP Redirection or Nofollow for those links? For example, instead of using nofollow for the outbound affiliate links, I can use some plugin for WordPress that does this: mydomain.com/affiliatesitename1 -> redirects to the affiliate link1. mydomain.com/affiliatesitename2 -> redirects to the affiliate link2. mydomain.com/affiliatesitename3 -> redirects to the affiliate link3. Is this better? Thanks.
Link Building | | BloggerGuy0 -
The better my blog gets, the lower my rankings!
My blog was hit by Google Panda on July 21. My rankings dropped dramatically overnight. Nothing I do is helping. In fact, the day my guest post was published on one of the biggest blogs in my niche (DA over 70) my Google impressions dropped to an all time low and then got worse. (250 impressions and 12 clicks) You can see the first drop and the second drop in these screenshots and yes Google Webmasters and Google Analytics match. http://tinypic.com/r/2dvtvlj/5 http://tinypic.com/r/4u83t4/5 I am getting more fans, subscribers, traffic etc but my Google traffic just gets worse. I would really like to get some organic traffic! But I have no idea why this is happening. I checked manual actions and there is nothing. I cleaned up crawl errors and duplicate content. I get several backlinks a week within my niche from high authority sites. I just don't get it and I am very discouraged. What should I do?
Link Building | | 2bloggers0 -
How to add website to Dmoz?
Hello all, i'm a webmaster, i need add my website : http://itvseo.com to dmoz, before i add some website to dmoz but unscuccessfull, please help me thank all
Link Building | | ITVSEO.COM0 -
Blog comments question
Hi, I don't tend to blog comment that much unless it's actually a genuine comment as in, my first thought wasn't gaining a link back. What is the best practise for this type of link building? This is how I do it (When I am looking to gain a link back) title - brand name website - root domain comment - I try and go above and beyond with this, take it out of the spam arena by reading the article and then replying with at least 100 words referencing to part of the article. Would you classify the above as the wrong way about it? I know some say no-follow links (most blog comments out there) don't count but when I see the external link pop up in WMT it does make me think no-follow links count for something. Cheers
Link Building | | activitysuper0 -
How to SEO how-to website?
I've launched the website www.ComoFazer.com.br, which is a Brazilian how-to website (the domain is literally how to in Portuguese). How can I get to the top rankings? My strategy so far: made all the on-page SEO stuff put 4 sidebar links in family websites bought the $90 package in GetLinksPro for 100 dofollow links spent about $100 in Facebook Ads to get 2k followers there I want help regarding SEO and strategy for this kind of sites.
Link Building | | kikocherman0 -
What's your favorite link building tactic?
What's your favorite 100% white hat link building tactic? Well, maybe you don't want to reveal your favorite...just a good one...
Link Building | | AdamThompson0