Expanding into different territories
-
We have a client in the mortgage industry that has recently been licensed in multiple states, but they only have one office (for which their Google places page is claimed). We have seen much success for the region their office is located in, but we want to expand our presence both for general terms and different region specific terms. How can we help them rank in the various states that they are newly associate with?
-
Dylan,
Building up depth of unique quality localized content, combined with links and citations from sites that themselves are devoted to each location / area pointing to that localized content is vital. How much you'll need depends on the competition in each local market. Some might be easier to break into than others.
It's also easier to go after regions as opposed to individual cities or towns. So here where I live/work, it's "Bay area" and "San Francisco Bay Area", instead of just San Francisco or just Marin County.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should an international school have subdomains for each school in a different country?
I understand a lot of people in the SEO world think that everything should be under one site, but if a European school wants to expand its presence in the USA, the current domain authority is 30/100 for the European website. The school is thinking of opening another school in the USA, should they just create a subdomain on the same European site or have a new site for the USA because it's better for the branding?
On-Page Optimization | | marketingextra
Any SEO experts can chime in here?1 -
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
On-Page Optimization | | Jacksons_Fencing1 -
Can you have more than 1 site on the first page if site look and content is completely different but keywords are the sam.
I have a client that wants to build another completely different site than his main site and optimize it to have 2 websites on the first page for his keywords. The content and look and feel of the website would be completely different. One of his competitors is doing it and getting away with it. What is your advice.
On-Page Optimization | | Roots70 -
How to do SEO for different countries- .au, .uk, .in
Hi I have a website which we targetted in australia and ranked it on top. Now we are launching another version of website in UK so we uploaded same site with same content in same language to .uk domain. 1- Will google consider it as a duplicate content as sites are same only domain is different 2- How to do onpage for such site? Thanks
On-Page Optimization | | expertvillagemedia0 -
Different Title and Meta Title Tag
Do the search engines rank based on the meta title tag or the title tag? What if you have a different meta title tag from the title tag? Edited: I have edited to clarify my issue. Having a different meta title tag from the title tag. Thank you for those who have answered the question so far.
On-Page Optimization | | rching0 -
Different Rankings In Google Mobile
Does Google mobile have different signals? For some reason I seem to rank better with certain pages on the mobile site?
On-Page Optimization | | TP_Marketing0 -
Content ideas for different sections of a news website?
A news website I'm working on has pages for various sectors, much like any major news site (in this case for example - defence, energy, trade & finance etc.). I've been asked to add content of 150 words or more to each sector, containing keywords we're targeting. I can see the value of this SEO-wise but can't see how we can write anything that adds value for the user. I don't want to add some rubbish for the sake of keywords, I want the information to be useful.The best idea I can come up with is to write an overview of the challenges and topics making the news in each sector, perhaps a bit of historical detail - but I don’t think this will add much value from a user-perspective, and it's not something where there will be the resources available to update often (or to provide some 'best on the web' type info). Any other ideas? Or do you think my idea is a great one? ;-)The pages in question are like the majority of news pages; each item with a synopsis and the usual extra things like a poll and 'most read' box. I've looked at other news sites and can't see one that has any extra content in the way we require.Thanks.
On-Page Optimization | | Alex-Harford0 -
Different names for Twitter/Facebook, and site?
Greetings, I want to optimize my site, www.atstrust.com. I know that posts to Facebook and Twitter help improve ranks. Does it matter though if my twitter/facebook sites have a different name than the domain I am optimizing? For example, my Facebook site is facebook.com/easyinspection. I assume that doesn't matter as long as the URLs on the site refer to my domain? Thanks! Eric
On-Page Optimization | | Ericc220