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I am working on SEO for a dental client, and I was looking at the external links for the main competitor. I noticed that a very large number of links were coming from other dental websites. When I looked more closely, I found that all of these websites had been created by one particular company specializing in dental websites. This company had hidden a directory on each client website with links to all their other client's websites. Is this something that can be reported? Is there anything I can do about it? Now I understand why I can't reach the number of external links that some of these other sites have! There are also many links coming from an online bookmark manager. I'm guessing these are accounts set up just to generate external links. How can anyone compete with that?
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Just wanted to clarify my understanding of this... I'm of the understanding that if an external site has more than one link going to your site, then it is only the one link that passes value. If this is the case.... Which is the link that passes value (i.e the first link established or the link that, all factors being considered, is the most valuable for passing authority?) If a second link established on an external website comes from and goes to a different webpage than the first (and is done for the purposes of targeting and boosting a different keyword category/theme), is this then a beneficial practice? If multiple links on an external website all serve to generate solid referral traffic, will this boost rankings, and thereby be a sound practice? Thanks in advance for your help in clarifying this for me!
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