Optimizing for Bing
-
My keyword ranking many times vary significantly from google to bing. i feel comfortable with my google rankings but many competitors that i am ranking higher than in google are much higher than my site in bing. Any tips?
-
Thanks for your advice!
-
For a small tip, Bing uses meta keywords in rankings(I've heard it's not a huge factor) where Google ignores it. And I noticed the meta keywords were very general and mostly one word. I would change these:
"ribbons, awards, buttons, medals, rosettes, educational, schools, recognition, horse shows, equestrian, sports, athletic, fairs, festivals, dogs, dog shows, swimming, gymnastics, track and field"
Have them more specific--right now, for example, you're telling Bing your website is about "ribbons" in general, when it could say something like "horse show ribbons", "horse show awards", etc.
Hope this helps a little!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Bing also ignoring meta Keywords tags?
Hi, I originally asked about pros (or lack of them) when it comes to using meta keywords tags here https://moz.com/community/q/importance-or-lack-of-meta-keywords-tags-and-tags-in-drupal. It was most likely related to Google, I guess. Is that the same if it comes to Bing as few sources are not sure how this SERP consider using meta keywords tags and people only speculating. Anyone has any kind of "confirmed" responses or experience? Thank you in advance.
On-Page Optimization | | Optimal_Strategies0 -
When writing content for a website what is the optimal copy length?
My site is currently in the mist of a redesign and I’d like us to compile some recommendations on the length of copy for a page to rank well but can't seem to find any up to date articles on this.Does anyone have any suggestions, comments, or feedback?Thank you.
On-Page Optimization | | PorshaAndrea0 -
Optimization help
Looking for suggestions - one of my targeted keywords is "IT Support NY". I can't for the life of me figure out a way to use it in a sentence. Any ideas?
On-Page Optimization | | CsmBill0 -
On-page Optimization empty
My website is new. My On-page Optimization (Reports Updated: 1/2/13) is empty. Is there a problem, I have to wait longer or am I doing something wrong? Thanks
On-Page Optimization | | franzneves0 -
How far back do you need to optimize your blog posts?
We are going through a clients blog history as they are entering a redesign phase for the blogs. We are trying to determine how far back we need to optimize past blog posts so that they can be found easier on search engines. Is it better to optimize the past years? 2 years? 6 months? only the top posts? Does anyone have any suggestions?
On-Page Optimization | | Scratch_MM0 -
Two points of view on optimizing our search pages. What should we go with?
So we're in the process of going back and forth with our designer about optimizing our search results, which also doubles as a landing page for visitors searching with keywords like "Meeting Rooms Seattle" and "Seattle Meeting Spaces" We're on the front page in the SERPs, but still have a way to go. This is our current page: http://www.evenues.com/Meeting-Spaces/Seattle/Washington And this is something we've proposed for our designer to work with: http://imgur.com/JU1zg There search page text and links in the top left corner were to be placed for onsite SEO purposes ie we have no real text/content on the page for relevancy. We're currently in the process of writing the copy for each city on the search pages. Our designer made this argument: After giving it some thought I came to the conclusion that we may want to take a step back, and focus on the overall goal of this exercise. From what I have gathered, you would like to generate more click-throus and improve SEO, right? In my opinion, adding all of the provided copy and the link farm to the search results page would not necessarily help that. In fact, I think it would actually push the actual results way down. The content you provided me is more suited for a landing page, not a search results page (that is taking into consideration that you want similar content for other locations). Redfin has done a ton of great SEO work on their site. Using them as an example, if you go to Redfin.com, you will find tiny links in the footer that say "home for sale in seattle" etc. If you click on those, it puts you on a page like this: http://www.redfin.com/cities/1/seattle?src=homepage and then from there you can click to a neighborhood page like this: http://www.redfin.com/city/1387/WA/Bellevue. I would recommend that we create a set of location pages with the content the client is asking for, that are specifically optimized for SEO, and provide links in the footer of the site to get to those pages. Then the links on the new landing pages would land the user on the search results page. By keeping two different pages for two different purposes separate would help keep content more organized and help user find specific info they are looking for. As a quick fix we could put one line of text under the H1 text on search results as well, maybe with a strong tag. By doing that we will be able to keep the page looking clean and easy to navigate through. Anyways, that's just my two cents. Any ideas/input on this?
On-Page Optimization | | eVenuesSEO0 -
Optimizing Wordpress Categories
I’m trying to optimize the category links in the wordpress blog http://blog.reputationforward.com. I’m in the process of installing the Yeost SEO plugin and am going to revise the Category Title Tags, Meta Descriptions and slugs. I’m also in the process of using Tags so that I can get the posts that appear in a category to be specific to that category (currently the publisher is listing posts in multiple categories: See “Business Management Category”). But other than that, is there anything else I can do to optimize each category?
On-Page Optimization | | EricVallee341 -
How would you optimize thousands of images?
The majority of our images are not optimized for search. Specifically, the alt text and image title are blank. The image filenames are also not using descriptive keywords. We publish content quite frequently and this issue will be addressed within the production work flow for all images moving forward. As for the images currently existing on our site, what are some ways to scale the optimization for thousands of images that need to be optimized for alt text, title and filename? We're thinking about mechanical turk, but the problem is that we are a business magazine and have a lot of head shots of entrepreneurs that the mainstream might not recognize. Any insights would be appreciated.
On-Page Optimization | | inc.com0