When setting up campaigns should I set a landing page up per campaign?
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eg Home page is landing and and has 5 Keywords, should this be 1 campaign, and then 2nd landing page with 2 keywords is another campiagn. In my current campaign I have lots of "F's" for On site optimisation for keywords that dont have relevance to the landing page. Sorry about the newbie question.
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So just to clarify Sam, On the Report Card page. I select keyword then change the URL then click grade my page. It will then give me a new report score.
Will the URL that I change the keyword assigned to save for the next weekly report
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Thanks Reeves and Sam. I appreciate your help and time
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John, I'm sorry. I totally misunderstood your question. No, I don't set up different campaigns in SEOMoz (I was thinking PPC Campaigns.) I only have one campaign setup for our webpage.
In the "On-page" section of your reports, click on one of the keywords that is currently graded as "F." Make sure that at the top that the URL being graded is the right one for the keyword. For instance, I want to make sure that my brand keyword "A&R Solar" is pointing to my homepage not to our FAQ.html page. For a "Solar Panels" keyword I want to make sure that the URL is our "Products" page.
I hope that clears things up.
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Thanks Reeves. So in SEOMOZ you have a separate campaign for each landing page?
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I'm also a newbie, but the tactic you describe is how I'm tackling our pages. We're a contractor that needs to rank for nearby cities. So my alternative campaigns (and landing pages) are for these locations.
My homepage is optimized for usability and branded key words. I also need to optimize for specific products that have their own landing pages that are integrated (or will be) integrated into the site in other ways.
The key to me is that when someone is arriving at the site because they searched for "Product X" I don't need them to land at a page that showcases company culture.
This also focuses my efforts so I'm not trying to hit product and informational and branded keywords all on one page.
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