What happens to a page if I take it down then later put it back up?
-
I'm marketing a SaaS app that doesn't quite have product market fit yet. I've identified a good keyword opportunity for a landing page targeting a competitor. My business partner is worried that we'll bring too many people looking to jump ship from our competitor before our product is really ready, but we do need some of those people in order to get their feedback and develop the right product.
I'm proposing we put this landing page up, then we take it down once it's met our needs. I'm sure we'll need to rebuild our ranking, but will it be more difficult the second time around?
Would it be better to keep it up with a redirect?
-
I agree with the 302 solution. Makes complete sense for usability as well as for SEO.
You could also 302 it to another, more appropriate page during the time it would be down and then remove the redirect when you want it make it available again.
-
I'm wondering how long you expect it to be up the first time and how long you think it will be down before it goes back up again (at the same url, of course). If there are links to the page before it comes down and the links still exist when it goes back up, that would be very helpful. If there are no external links going to it when you take it down and it was only up for a few months, you probably won't be losing anything when you take it down (and you won't be starting with much when it goes back up).
You could also 302 it to another, more appropriate page during the time it would be down and then remove the redirect when you want it make it available again.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
How long does it take before a site is back in the SERP after a manual spamaction is revoked
Hi, A client of ours has a website with a manual spam action (duplicate content). Because they made some mistakes with redirects while moving the site from a URL to another google penitalized the site. We fixed the errors and the spamction is revoked. My question is how long it ussualy takes before the first results are back in the SERP. In WMT Google says "some time". But has anyone got some more information on it? Best Regards, Sam
Technical SEO | | U-Digital0 -
Page Not Found Help!
Hi, I recently (about 2 months ago) moved a blog from a separate domain name over to my eCommerce site to help with marketing. http://www.moondoggieinc.com/blog. I seem to have gotten it all to work right, but I'm getting tons of 404 errors and they all have " in them for example: http://www.moondoggieinc.com/blog/”http://www.moondoggieinc.com/custom_dog_tanks_and_tees.php” I'm not sure how this happened of how to fix it, but there are about 250 pages like this. I know how to redirect them all with a 301 in htaccess, but Im not sure if that's the appropriate course to fix this or if that's just putting a patch on something that's causing a more major issue. Or do i just need to write 250 301 redirects? Thanks! Kristy O
Technical SEO | | KristyO0 -
What to do when you want the category page and landing page to be the same thing?
I'm working on structuring some of my content better and I have a dilemma. I'm using wordpress and I have a main category called "Therapy." Under therapy I want to have a few sub categories such as "physical therapy" "speech therapy" "occupational therapy" to separate the content. The url would end up being mysite/speech-therapy. However, those are also phrases I want to create a landing page for. So I'd like to have a page like mysite.com/speech-therapy that I could optimize and help people looking for those terms find some of the most helpful content on our site for those certain words. I know I can't have 2 urls that are the same, but I'm hoping someone can give me some feedback on the best way to about this. Thanks.
Technical SEO | | NoahsDad0 -
Homepage dropping back to page 30 and being replaced by a random page?
Hi All Please accept my apologies if i have posted this in the wrong place, i am new to this. I have asked for help over and over again on Google Webmaster Forum but everytime i am faced with sarcastic, unhelpful answers and then moaned at for asking the same question again when i get no answers. Well, my website is http://www.hillfieldscampingandleisure.co.uk. The site is nearly 2 years old and is an ecommerce online camping equipment store. It is hosted on the EKMPOWERSHOP Platform. After a about a year of adding products and designing my site i decided to hire an SEO Company based in the UK, they were a good company with some big clients. Anyways to cut a really long story short....they completely ripped me off by £700 a month for 7 months for my site to keep going backwards, they wouldnt target the keywords i wanted and all they did was provide really spammy, non relevant, no page rank links...my site ended up on number 31 of Google. I managed to drop the company and try to do things myself. I optimized my sites content so it wasn't keyword stuffed I re-wrote all my alt tags to look more natural I optimized my meta and h1 tags I carried on with trying to build relevant, high page rank links Anyways i managed to get my homepage to page 3/4 of Google. It stayed there for a few weeks but over the past few weeks my Homepage is dropping back to page 28-30 and being replaced with a random page of my site on page 4-6. It corrects itself after a while and my homepage returns but then it happens all over again....today i have a random page on page 4 and my homepage is on page 29. Any ideas on what is causing this and how can i get my site up there? I have had some ideas come back that it is the EKM platform i am using but since the seo company took the p out of me, its the only one i can afford at the moment until i start selling. I am a small business with stock waiting to be sold but no matter how much i read and rules to follow my site just doesn't seem to move. Any help would be really really apreciated and be nice!
Technical SEO | | hillfields0 -
Pages not indexed by Google
We recently deleted all the nofollow values on our website. (2 weeks ago) The number of pages indexed by google is the same as before? Do you have explanations for this? website : www.probikeshop.fr
Technical SEO | | Probikeshop0 -
Duplicate Page Issue
Dear All, I am facing stupid duplicate page issue, My whole site is in dynamic script and all the URLs were in dynamic, So i 've asked my programmer make the URLs user friendly using URL Rewrite, but he converted aspx pages to htm. And the whole mess begun. Now we have 3 different URLs for single page. Such as: http://www.site.com/CityTour.aspx?nodeid=4&type=4&id=47&order=0&pagesize=4&pagenum=4&val=Multi-Day+City+Tours http://www.tsite.com/CityTour.aspx?nodeid=4&type=4&id=47&order=0&pagesize=4&pagenum=4&val=multi-day-city-tours http://www.site.com/city-tour/multi-day-city-tours/page4-0.htm I think my programmer messed up the URL Rewrite in ASP.net(Nginx) or even didn't use it. So how do i overcome this problem? Should i add canonical tag in both dynamic URLs with pointing to pag4-0.htm. Will it help? Thanks!
Technical SEO | | DigitalJungle0 -
Track Backs how to use them
Hi i am trying to learn how to use track backs as a way to get link exposure. Cana anyone please explain to me the importance of them and how to use them please. Would i use one by putting a link back to my site or am i wrong on this. any help would be great
Technical SEO | | ClaireH-1848860