Local Service Pages
-
We've all been here before if you do local. What type of content should go on a local service page when dealing with multiple service locations?
You could:
- Describe Services
- List Local News Articles
- List staff in that location (although I would prefer in the staff page for that city)
- Testimonials from that location or service
But what happens when you are describing something that needs no explanation. Or a medical procedure that requires no localization and altering the wording can actually cause legal problems if misstated.
Matt Cuts recommends a few sentences to a paragraph to describe a service, but my experience hasn't found this to hold up locally.
Any ideas or suggestions about how this could be remedied?
-
Hi Allenrocks,
You write:
I suppose the solution is to become more creative about rewriting the same services.
Yep, that's pretty much the solution. I know, for some industries, this is really challenging. For others, it's easier. Try to get the client involved as much as possible to discover ideas. Good luck!
-
At the present we have a set of service landing pages under a city page not intended as a landing page. I am going to read that article to get some more insight and appreciate your time posting it.
I would say some of my frustration is building a general service page, then extending it to multiple sub-services. Often times I feel as though the general service page more than covers the sub-services. The only reason to create the sub-service page would be to target another keyword.
I have no issue writing a service page for one city but get exhausted thinking about how it could be done for smaller cities nearby. I certainly feel guilty building animations and great language for one city, and directing a tiny city to a city page with only a little information. Particularly when the visiting user will likely expect me to just duplicate the service offering for their city. I suppose the solution is to become more creative about rewriting the same services.
-
Hi AllenRocks,
I want to be sure I'm understanding the structure of your website. Do you have:
A set of service pages
and
A set of city landing pages
or only one or the other?
In most cases, you should have a fantastic page for each main service you provide, optimized for your city of location. Then, if you want to build out city landing pages, come up with new types of content to make those pages have a point and be interesting and worthwhile.
Something that might help:
The Nitty Gritty of City Landing Pages for Local Businesses
http://www.solaswebdesign.net/wordpress/?p=1403
I have had a ton of people tell me that this post really helped them and I think it might be a good read for you.
Feel free to provide additional details if I haven't gotten to the root of your question.
-
google maps or directions
address
nearby towns services
nearby counties serviced
I'm sure you can figure a clever way to write a paragraph or two about a service available in that town or area.
I wouldn't link out to news articles unless it's an article about your comapny, keep the PR and users flowing on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
301, Canonical, and Page Authority
I have been trying to find an answer to this question for awhile now but I am having trouble. I have a clients site that I need to redirect and Canonical the pages to correct duplicate content issues and title tags however, the issue with this client is that some of the www. pages have a higher PA than non-www and the reverse is true. I am wondering if there is an issue with chasing the PA to get the highest PA per page (even if this means the site is going to be a mix of www. and non-www. pages)? I am extremely new to SEO so I apologize ahead of time if I missed this in the forum.
On-Page Optimization | | Highline_Ideas0 -
Local searches
If a page is optimized for certain search terms that have "nyc" at the end of them, will that help the page appear when someone in NYC searches for the terms without the "nyc" part? Thank you!
On-Page Optimization | | nyc-seo0 -
Would I be safe canonicalizing comments pages on the first page?
We are building comment pages for an article site that live on a separate URL from the article (I know this is not ideal, but it is necessary). Each comments page will have a summary of the article at the top. Would I be safe using the first page of comments as the canonical URL for all subsequent comment pages? Or could I get away with using the actual article page as the canonical URL for all comment pages?
On-Page Optimization | | BostonWright0 -
Only 1 Page Being Crawled
I have a website I'm tracking www.alhi.com. But my report is saying that only 1 page is being crawled each update. My campaign is set up for the sub domain www.alhi.com, so I'm not sure why I would have this issue. Can you help? Thanks!
On-Page Optimization | | LeslieVS0 -
Pinging Service?
Hi I'm considering using this pinging service http://www.pingler.com I would just like people opinions on this? They will ping 25urls for me each month on regular basis. I can choose either to get my urls pinged daily or every 10 days for only $3 a month. Does any have experience with pining services & will this benefit my seo, thanks.
On-Page Optimization | | Socialdude0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0