Advice on the layout on this page for user experience and seo
-
Hi, we are testing a new website using wordpress, we have never used wordpress before and normally use joomla so we would like some advice to make sure the page below is good user experience, good for seo and the layout of the page including text style and size and paragraph space is ok
would love your feedback
here is the page
-
thanks for this. I am going to get rid of some of the social bookmarks now. i have aldready got rid of one but not sure if i should keep the floating one on the left which is for people to like the article.
What i want people to do is, i want them to share the article and then i want them to look at other articles
-
Hi Claire,
You have a lot going on, on your page. I like to call pages like this a "cognitive load". What is it you want a user to pay attention to on the page? Part of your challenge is all the ads, obviously the producer of each ads, want to make sure their content pulls attention, and since you don't have any control over the ad creative, you need to make sure that you really curate your own elements that might be competing for attention.
For example. You have a lot of social sharing going on. You have a floating bar on the right, you have a set of icons in your header, you have a set of icons to the right of article, and a set at the bottom just above the related news.
What do you most want people to do on your page (it's call to action)? Do you want me to share the article on one of my social networks (which one)? Do you want me to leave a comment? Click to another article? Click on an ad?
If a user only spends 5 seconds on your page, what do you want them to get that causes them to decide to stay longer? Now go run to five second tests (http://fivesecondtest.com/) and see if what you hope, is what your users are getting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Project content marketing SEO value and Traffic
I'm creating a content marketing plan and need to project the visitor impact it could have on an exact-keyword domain name. The plan will produce at least 10 quality, original articles per day. Are there any common metrics or ways to guess what the visitor impact could be?
Content Development | | msantore821 -
Seo benefits to keywords other than specifically targeted?
Im a photographer. Im interested in starting a blog on my site with articles relating to photography advise, tips, recommendations, etc... Will traffic to those posts help my serp rankings to terms i wouldnt specifically target in them? Say local terms such as my city wedding photographer? I know the blog posts would help others, and help give me industry authority, but i would like it if in addition it helps drive my local target market to my site. Thoughts?
Content Development | | studio35design0 -
How effective are online press releases for SEO purposes?
As part of a SEO program for a small business, how effective are optimized, online press releases?
Content Development | | Doug_Hay0 -
Adding a picture page - Good or Bad?
I have a lot of cool pics that just did not quite make it on one of my pages. Not necessarily because I did not want to, but space reasons they just happened to lose out to another photo. What I was thinking was, maybe I can add like a gallery page? Possibly with links back to the pages that each photo was considered for? Would this be a decent idea or just a page deemed as having low quality/value and end up hurting my site. Or maybe you can add an idea that may make it work for me!
Content Development | | VictorVC0 -
How to Handle SEO for Daily and Weekly Market Updates
I have a market news and education site focused on the bond market. Each day we have an end of day market wrapup piece. We also have several weekly pieces as well as pieces that come out once a month. My question is how should I handle these from an SEO standpoint? When someone searches for "bond market update" for example I want my latest piece to show up in the results. Similarly when someone searches for "savings bond interest rate forecast" I would also like the report for that month to be the one that they find. Here are two examples of what I am talking about: http://www.learnbonds.com/us-savings-bond-forecast-3272012/ and http://www.learnbonds.com/bond-market-recap-41712/ Any assistance would be appreciated. Thanks Dave
Content Development | | fxtrader19790 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0 -
Dupplicate Page Content
Hey Guys SEOMOZ is showing up Dupplicate Page Content, but this just comes up because we use Tags at all the blog posts. Should we better not use Tags? Thanks in advance...
Content Development | | Rapturecamps0