Should sitewise links always be branded
-
Hello,
A client has 8 sitewide links with the same anchor text - their main keyword. They have 84 linking root domains total. 3 of the 8 are his own sites. 4 of the sitewide links are in the footer (all 3 of his own sites interlink in the footer) In the last 5 months, rankings for the the top 2 short-tail keywords have dropped even though they should rank higher.
In a few days they're going to do some major rearranging with one of the 8, adding nofollows sitewide because of a partnership disagreement.
Would there be any negative consequences, do you think, to right away changing all of the footer links of the 3 sites that the site owner owns to branded anchor text (domain.com)?
Should we change all the sitewides to branded anchor text?
There have been no problems in GWT.
-
Jamesscaggs,
Do you know if I should avoid making too many anchor text/nofollow changes at one time with more than one sitewide backlink?
-
Should we avoid making too many anchor text / nofollow changes at one time?
-
It's not an exact match domain. The domain contains part of the main keyword phrase
-
Branded sitewide footer links should be ok as long as your domain isn't an EMD. If you do have an EMD then I would not use site-wides and go with advice of Irving about making them homepage only.
-
yea you can definitely do that, I would still get them homepage only since that is the page that passes the most PR anyway and sitewides are dangerous. There is a higher threshold for anchor text with your brand name because Google expects people to link to you that way and it's the name of your company right, your domain name isn't your main keyword I am assuming.
-
I'm thinking branding to clean up the anchor text profile.
We wouldn't want to get suppressed for searches for our brand though.
-
I would definitely not use anchor texts you don't want to be suppressed for. Branding is safest but you could use very long tail with main anchor text so you still have the main keywords but if you get penalized it won't be for the main term.
I would ask the webmaster to make them homepage only and not sitewide.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding non-linked brand mentions
Hi, i have a client whose brand name is a common phrase used in English, so i'm gI'ming 1000s of alerts of non-linked brand mentions but 98% most of them are not the brand. Are there any tools which you can apply advanced filters so it can figure out if it's the brand or commonly use phrase? Cheers
Intermediate & Advanced SEO | | marieh0 -
Link Types For Link Building
Hi i have a SEO agency we work with who are building quality guest post links for us, however they are also building forum, profile, blog comments
Intermediate & Advanced SEO | | spyaccounts14
and directory based links. 60% of their links they are building are high quality, relevant guest posts while the other 40% are the other link types. The 40% seem to be relevant directories, forums, blog comments, etc. They said they build other link types because it diversifies the link building and profile rather then just building high quality guest posts. As just building one link type can leave a footprint. What are your thoughts on this? Cheers.0 -
Link juice through URL parameters
Hi guys, hope you had a fantastic bank holiday weekend. Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through? We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Disavowing Links for Subcategory of Site
Has anyone tried using Google's Disavow tool with only a specific subcategory of their site? We're an ecommerce company and our site took a small hit with this recent Penguin update. We're certain previous linkbuilding efforts are the cause. But we'd like to try the Disavow tool with 1 subcategory to start, see if our rankings for that category improve (we used to be top 3, now ~12 or 13), and if so then roll it out through the rest of the site. Looking for input from others on if they have any experience with this or if it'd be better to just go for the whole thing at once. Thanks.
Intermediate & Advanced SEO | | Kingof50 -
Natural Link Profile, low and high value links, really?
I cant really get my head around this one. I've read a few times when building links make sure you pick up so low value links as well. So here is an example (and lets say each link takes half hour to get): I got 5 hours of link building and this is what I have managed to get with the time. 1. 10 high value links all with PA/DA 50-60+ 2. 5 high value links with PA/DA 50-60+ AND another 5 low value links with PA/DA 10-. Surely #1 beats #2 hands down?
Intermediate & Advanced SEO | | activitysuper0 -
Is there an optimal ratio of external links to a page vs internal links originating at that page ?
I understand that multiple links fro a site dilute link juice. I also understand that external links to a specific page with relevant anchortext helps ranking. I wonder if there is an ideal ratioof tgese two items
Intermediate & Advanced SEO | | Apluswhs0 -
Value of Newspaper Comment Links
Although most newspaper comment sections are a no-follow zone, I have noticed that some comments I have posted with links end up being followed. The comments are participatory and the links relevant and even add to the conversation. My theory is that some comments are monitored and if the editors are looking to encourage discussion and don't feel like your spamming, why not take the no follow off. I do plan on doing some testing with poor, spammy comments on the same papers but am encouraged and would like to know what other people have found.
Intermediate & Advanced SEO | | phogan0 -
Linking to Authorities
Hello, I know that if its good for the user, its not a bad move. But for this question I am specifically asking for how it affects my ranking. Does it help my ranking to link to appropriate authority sites?
Intermediate & Advanced SEO | | tylerfraser
Have you done any tests to see if linking out to authoritative sites like .gov info pages, industry leaders, etc. help with a sites ranking. I am thinking about taking of all of these outgoing links and just link to my important pages. Thank you, Tyler0