Setting up a Blog for more inbound links
-
Site A is my Main Site.
Site B is my Blog.Is using site B to link back to site A a good idea or should site A have it's own blog going after keywords?
-
My plan is to move the blogs and automated content to site A. I will be changing the design of site B. Hopefully google will reward me moving forward.
-
As for damage control I would just focus all efforts on Site A unless there is a clear differentiation in content. If you have useful content to publish do so on the blog of Site A and focus on social promotion and outreach. It's a much better use of time if you can get a few links from outreach than another one from a microsite.
-
You got solid advice from jamesscaggs.
Build the blog on the primary domain. Building a blog on another domain to "manufacture links" is something that has not worked with Google for several years - if it even worked well then.
-
James' advise was solid. Put the blog on your main site and focus your limited resources on producing quality content and on outreach to promote that content. You've got to get good links to at least one of the sites, and with that being as hard as it is, you might as get them to your main site--which means the content needs to be there. Once site A is overflowing with content people are clamoring to link to, then you can think about doing something with site B.
-
I have always done the site B method and it really has worked well till recently. Now I'm thinking of being more broad with site B keywords and go with the plan A route. The problem is getting good quality back links
So what should I do now for damage control? Leave site B up and go after more general terms and only link back once per article??
I really am looking for solid advice!
-
In most cases it's probably best for site A to have its' own blog on sitea.com/blog or something to that effect. This ensures any links coming to the blog get attributed to the root domains' domain authority.
If Site B, the blog, is sort of a standalone brand on it's own, then you could make an argument for making a separate site for the blog. Most of the time this isn't the case though b/c if you are simply writing articles on another site and linking back to site a repeatedly this isn't a good strategy.
In this case site B would represent a "micro-site" and I have been advising clients away from those since 2009.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inbound Linking
Hello, I manage a company that owns a bunch of schools (20) websites. They would like to create on each website a page which shows their schools in all the locations. Will this be ok as far as white hat practices and inbound linking?
White Hat / Black Hat SEO | | brightvessel0 -
Guest blogging penalty
We would like to receive a blogging post from guest on our blog which links to their website and vice versa....a link from their blog to our website. Does this affect us in terms of Google's "guest blogging" scenario? We have natural link exchange from our partners...website to website from partners page.
White Hat / Black Hat SEO | | vtmoz0 -
Link building freelancers or referrals to link building freelancers
Hi, Are there many freelancers in this community that advocates the MOZ linkbuilding philosophies? Or does anyone have references for link building freelancers at a reasonable rate? Thanks, Jack
White Hat / Black Hat SEO | | jackgao840 -
Link building - BBB, high quality associations and also botw.org
Hello, We would like to gain some quality links to compete with the competition. We already have about 70 backlinks. We are an eCommerce site. We are thinking of adding the following links: BBB online 2 high quality PR5 associations in our niche (one is $500 and the other is $200) A couple of less expensive but still quality partner listings, probably in the $40-100 range botw.org For current and future Google standards, do you think these will improve things? Do you see anything wrong with adding these? We want a clean link profile for as far into the future as possible. Thanks.
White Hat / Black Hat SEO | | BobGW0 -
IS there such a thing as a Link Juice Viewer?
Hi, I am managing the tech and SEO for an ecommerce site with a big mega menu with over 140 cats/subcats and well, I know that my link juice is diluted and am thinking of cutting back on the categories but in the meantime. Is there a link juice visualizer? How can I see in a visual format how linkjuice is flowing through the site? Thanks
White Hat / Black Hat SEO | | bjs20100 -
How do you remove unwanted links, built by your previous SEO company?
We dropped significantly (from page 1 for 4 keywords...to ranking over 75 for all) after the Penguin update. I understand trustworthy content and links (along with site structure) are the big reasons for staying strong through the update...and those sites that did these things wrong were penalized. In efforts to gain Google's trust again, we are checking into our site structure and making sure to produce fresh and relevant content on our site and social media channels on a weekly basis. But how do we remove links that were built by our SEO company, those of which could be untrustworthy/irrelevant sites with low site rankings? Try to email the webmaster of that site (using data from Open Site Explorer)?
White Hat / Black Hat SEO | | clairerichards0 -
Internal Link Structure
Hello Everyone, I'd be grateful for a little feedback please; This is my site, the home page
White Hat / Black Hat SEO | | TwoPints
of which is targeting the phrase jobs in **** (I'm sure you can fill i the gap
:)) I've made a few changes recently which has included having the
Contract jobs in **** | Permanent Jobs in **** | Temporary Jobs in **** & Today’s
jobs in **** links added to the homepage... Perhaps foolishly and impatiently, I did all of these at the
same time, whilst also changing the sites internal link structure, specifically
for all links to the homepage, which previously were like <a<br>href="/">Home and have now been changed to <a<br>href="/">jobs in ****</a<br></a<br> Meaning that I have 4500 internal links with the anchor text
'jobs in ****' But rather than seeing an improvement n my SERPs ranking, I have
gone from page 2 of Google to page 6, and falling...... Apart from being inpatient, what have I done wrong? Many thanks0 -
Which of these elements are good / bad link building practices?
Hi, I need some help. I recently got some help with an seo project from a contractor. He did 50 directory submissions and 50 article submissions. I got good results, going up about 20 places (still a long way to the first page!) on google.co.uk on a tough key word Since this project I learned article marketing is not cool. So I am wondering about what I should do next. The contractor has proposed a new bigger project consisting of the elements listed below. I don’t know which of these elements are ok and which aren’t. If they are not ok are they: 1) a waste of time or 2) something I could get penalized for? Let me know what you think?? Thanks, Andrew 100 ARTICLE SUBMISSIONS [APPROVED ARTICLES] -> 1 article submitted to 100 article directories 50 PRESS RELEASE SUBMISSIONS [APPROVED & SCREENSHOTS]-> 1 PR writing & submissions to top 50 PR distribution sites each 150 PRIVATE BLOGS SUBMISSION [APPROVED ARTICLES] -> 1 article submitted to 150 private blogs submission 100 WEBSITE DIRECTORY SUBMISSION -> 1 url (home page) submitted to 100 top free web directories 50 SOCIAL BOOKMARKING [CONFIRMED LINKS] -> 1 url of site submitted to top 50 social bookmarking websites 40 PROFILE BACK-LINKS [CONFIRMED LINKS] -> 1-3 url's of site submitted and create 40 profile websites 50 SEARCH ENGINES -> submission to all the major search engines 20 NEWS WEBSITES -> Ping all links from reports to news websites
White Hat / Black Hat SEO | | fleurya0