Setting up a Blog for more inbound links
-
Site A is my Main Site.
Site B is my Blog.Is using site B to link back to site A a good idea or should site A have it's own blog going after keywords?
-
My plan is to move the blogs and automated content to site A. I will be changing the design of site B. Hopefully google will reward me moving forward.
-
As for damage control I would just focus all efforts on Site A unless there is a clear differentiation in content. If you have useful content to publish do so on the blog of Site A and focus on social promotion and outreach. It's a much better use of time if you can get a few links from outreach than another one from a microsite.
-
You got solid advice from jamesscaggs.
Build the blog on the primary domain. Building a blog on another domain to "manufacture links" is something that has not worked with Google for several years - if it even worked well then.
-
James' advise was solid. Put the blog on your main site and focus your limited resources on producing quality content and on outreach to promote that content. You've got to get good links to at least one of the sites, and with that being as hard as it is, you might as get them to your main site--which means the content needs to be there. Once site A is overflowing with content people are clamoring to link to, then you can think about doing something with site B.
-
I have always done the site B method and it really has worked well till recently. Now I'm thinking of being more broad with site B keywords and go with the plan A route. The problem is getting good quality back links
So what should I do now for damage control? Leave site B up and go after more general terms and only link back once per article??
I really am looking for solid advice!
-
In most cases it's probably best for site A to have its' own blog on sitea.com/blog or something to that effect. This ensures any links coming to the blog get attributed to the root domains' domain authority.
If Site B, the blog, is sort of a standalone brand on it's own, then you could make an argument for making a separate site for the blog. Most of the time this isn't the case though b/c if you are simply writing articles on another site and linking back to site a repeatedly this isn't a good strategy.
In this case site B would represent a "micro-site" and I have been advising clients away from those since 2009.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many dofollow links = penalty?
Hi. I currently have 150 backlinks, 90% of them are dofollow, while only 10% are nofollow. I recently hit position #10 for my main keyword, but now it is dropped to #16 and a lot of related keywords are gone. So I have a few questions: 1. Was my website penalized for having an unnatural backlink profile (too many dofollow links), or maybe this drop in positions is just a temporary, natural thing? 2. Isn’t it too late for making the backlink profile look more natural by building more nofollow backlinks and making it 50%/50%? Thank you!
White Hat / Black Hat SEO | | NathalieBr0 -
Should I disavow this Link?
I am trying to clean up my link profile to get rid of a partial penalty and am not sure to do with one of the links to my site http://www.seoco.co.uk The link is 100% organic and has come from a foreign language site that published an infographic that I did: http://www.clasesdeperiodismo.com/2012/12/23/la-evolucion-de-las-redes-sociales-este-ano-en-una-infografia/ The thing is that in the link to my homepage they have used the anchor text SEO as opposed to my company name. I have already sent them an email and asked them to change the anchor text but they haven't responded so I am guessing they probably wouldn't respond to a removal request either. Should I disavow it?
White Hat / Black Hat SEO | | Eavesy0 -
Could lots of links pointed to 301 & 302 redirects be a problem?
Hello, We've got hundreds of links found in screaming frog that are pointing towards 301 & 302 redirects. Could this be hurting rankings? We've got very few 404s. A lot of the problem is breadcrumbs of categories pointing to 302s, but the original category pages that are 302ed are not indexed so we may be OK. We can't change the 302 redirects, it's part of the cart. Could all these non-updated hyperlinks be the cause of continual ranking drop in Google? We've gone from the top 3 to the second page for our main terms. Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Hiding content or links in responsive design
Hi, I found a lot of information about responsive design and SEO, mostly theories no real experiment and I'd like to find a clear answer if someone tested that. Google says:
White Hat / Black Hat SEO | | NurunMTL
Sites that use responsive web design, i.e. sites that serve all devices on the same set of URLs, with each URL serving the same HTML to all devices and using just CSS to change how the page is rendered on the device
https://developers.google.com/webmasters/smartphone-sites/details For usability reasons sometimes you need to hide content or links completely (not accessible at all by the visitor) on your page for small resolutions (mobile) using CSS ("visibility:hidden" or "display:none") Is this counted as hidden content and could penalize your site or not? What do you guys do when you create responsive design websites? Thanks! GaB0 -
Many sites added some excerpts of my Blog post and linking back ? Most of them are Spamy site !
Many sites added some excerpts of my Blog post and linking back ? Most of them are Spamy site ! Some are great blogs, but some blogs just copy some excerpts and link back to them - which i never approve. Will it affect my blog. i ask them to remove it. no use. !
White Hat / Black Hat SEO | | Esaky0 -
Strange Pingback/Blog Comment Links
On one of my sites I've noticed some strange links from Google Webmaster Tools recent links feature. They are pingbacks/blog comments but they are using keyword anchor text and linking to my site. I know we are not doing this. Should I be concerned about this possibly being negative SEO? Here's a sample (be careful, shady site)
White Hat / Black Hat SEO | | eyeflow0 -
Link Building Agency refuses to report Hours of work completed, is this normal?
A link building agency we are interested in is promising to work until X number of whitehat (manual) links are acquired for $YYYY each month. They say they don't report on hours, but instead focus on results. Is this common or is it a red flag?
White Hat / Black Hat SEO | | pbhatt0 -
Link directories question
Looking over a clients site and they have a bunch of link directory links that seem very skeptical to me, but the mozrank and authority seem to be ok on the home page. One directory is addlinkzfree and they have the same template and layout as a few other directories this client has. Link page has no juice whatsover, but home page has PA 54, MR 5.04 and root domain is DA 45. At first glance this would appear to be respectable numbers right? But the title of the directory and multitude of links lead me to think its nothing but a link farm. Should I advise the client to run and try to remove links from these type sites even though home page has decent scores? Im of the mindset that anything diredctory with links, free, partners etc in title need be avoided. Would appreciate any backup on this or am I just being paranoid?
White Hat / Black Hat SEO | | anthonytjm0
