What is the best way to get links now ?
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I have been working for a long time in the industry now and I was away for some time. It seems that now after the google updates..It is difficult to do link building. I used to do quality white hat link exchange to very related sites. For example, I own a travel site about Paris (www.simplyparis.org) and I would exchange links with other travel sites about France or/and Paris. It was good for the visitors and SEO..
Now what is the best link building technique ?
What should I do to promote my site now?
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Take a look at this White Board Friday video, it is relevant to the travel industry and contains some good ideas about content and what 'not' to do since Penguin. It may also help with idea generation!
http://www.seomoz.org/blog/smarter-internal-linking-whiteboard-friday
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It is, and always has been, marketing quality or exceptional content.
If you can produce something for your website that no Paris travel website has done before, or if you can take an idea and make it your own, then you can a lot of links and social signals over a long period of time. You can also market your content for other sites (guest posts/infographics etc) which can earn you individual links, but there's nothing like earning multiple links to a page on your website that you created. The way to do that is to create something exceptional.
It's hard work and it takes time, but it's the longer and harder tasks that get the best rewards. Quick fixes (of which link exchanges could be seen as one) are never as powerful as they can't accrue these links over a long period of time.
If you're in it for the long haul, start creating things that make your website stand out.
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