Blog post ideas!

[hard]

Greetings,

I have started up a team of web designers. But we are located in a very competitive market and having a fairly new domain our chances are narrow standing out in the seo for a while. But to my notice most of the top search results for website design related terms don't use rich snippet or don't even have quality links from high end websites. So we believe we stand a chance with content marketing. As the competition is nowhere in social signals we plan on using content marketing by adding a blog. Now I am short on content/blog ideas. So any help in it would be a great help. Our focus is primarily on website design and search engine optimization.

Thanks

[hard]

I am obliged to hear outstanding comments from you
And I am pretty sure I have found my answer.

In India good companies are focused on outsourcing so usually local business is ignored by prominent companies. That's why not even a single company focused on content marketing which was a shock to me. Their long standing domains and 80,000+ Links over these years are may be the only reason they are still ranked. But with good on page and content strategy I think it isnt going to be tough road. Like Chris mentioned, the tough part is done. Now comes the easy part.

My target audience is mainly searching for it on google only. Mostly unaware of whether they should actually get a website and what the heck is this seo kind of clients so i am gonna start a blog post explaining these answers one by one in blog posts with nice infographics.

Like 1) keyword targeted - "ecommerce website design"

A nice infographic explanation of how ecommerce is hitting big in india and what are the future expectations and then "get your business ready for the future. You are just in time. get a perfect e commerce website for your business. and then link to homepage"

Just like these i intend to do niche specific blog posts too such as wedding websites, real estate websites.

[Chris.Menke]

You've done all the hard work, now comes the easy part! It's hard to understand why those other guys aren't all on top of this.  Just boil your brand message down into a single sentence that describes your corporate values and differentiates you from your competitors; create a number of buyer personas by digging into your business objectives and understanding your buyers' needs at various intervals in their buying cycles; research those personas in social forums to see what types of content they might be sharing, who they might be sharing it with and who their influencers are; based on that, create content that promotes your brand message, addresses the audiences buying needs and gives them reason to share. Et voila!

Take a look: http://www.youtube.com/watch?v=tNwf3ETUph4

[AndreVanKets]

I've actually just finished listening to a podcast about this entitled "Fail proof content"

Essentially, instead of thinking about what to write in the hopes that someone links to the content, why not instead look for content that is already being linked to from websites in your industry.

For example, you could have a look at competitor sites, or even sites that are in your general niche (web hosting, web design, user experience etc etc)

Pop them into opensiteexplorer and export the backlink profile. After this, you can try and identify what content people are linking to. Once you've identified what they have on their sites that people like, you simply do the same, but even better.

Once the content is up, you can reach out to websites similar to the ones who linked to the competitors content and suggest they link to yours, (or just make them aware of the content without asking for anything)

http://pointblankseo.com/fail-proof-content

Some link worthy content + rich snippets and good on page SEO will surely help you compete with your competitors

Greg