Which title tag would you choose?
-
Target terms:
Flower Pots, Plastic Flower Pots (in order of importance)
Title tags:
1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]Which one would you choose and why?
If you want to produce another type please do but explain why you think yours is better than the above.
Thanks
-
Nice come back.
Don't really have anything else to say, your argument won me over on the first read.
Thanks.
-
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization. I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.
People do not "read" the SERPs. They "scan" the SERPs.
For that reason I believe that
**Plastic Flower Pots - Free Delivery! **
will be read and understood by more people. The free delivery is not lost ad the end of the title tag.
I also believe that this shorter title tag is stronger optimization.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
IMO, shorter is better for the searcher and for google.
Which of these slaps the scanning searcher's face with the product and free delivery?
Plastic Flower Pots for the house and garden with free delivery
****Plastic Flower Pots - Free Delivery! ****
I believe that "free delivery" is lost in the longer version.
-
Thanks,
Do you think this shortened version will allow the keyword to hold more weight?
From a quality point of view this:
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
-
I would use this.....
Plastic Flower Pots - Free Delivery!
It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.
"Free delivery" shouts a value proposition and elicits clicks.
This title tag is short, very clear, easy to understand.
If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.
-
Nice, thanks everyone.
I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.
One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.
-
I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url
-
I'm not big on the keyword-overstressed /redundant keyword titles. I think this is just as effective:
Plastic Flower Pots [brand]
or
Flower Pots - Plastic [brand]
and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".
-
I would also go with:
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)
If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.
-
Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.
I am also a fan of including your brand in your title tags.
Would this work for you?
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]
That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long. If it exceeds 70 characters with your brand name, I would use:
Flower Pots - Plastic Flower Pots from [Brand]
And include free delivery in the first sentence of your meta description, so it's not missed.
Just my two pennies!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you aim for Google to use your meta tags?
When updating meta titles and descriptions, I'm taking note of whether Google is displaying the set tag or changing it to copy from the page. Does this affect the ranking position if Google is having to change the tag? How much should I worry if Google is choosing to change every other page? Thanks!
On-Page Optimization | | Omar_aw0 -
I seem to have about 10 ### tags in the sidebar. Should they be removed?
A plugin inserts H3 tags in sidebar 'read more' type links. They are tangentially related to the content (as the whole site is on ice hockey), but not directly related. Will Google think these are part of the content and be a little confused on the subject matter or is it smart enough to realize this is Sidebar material? Do I need to take action/be concerned? thanks
On-Page Optimization | | BrvceTHW0 -
Canonical tags in the body?
Hi there, Does anyone know if placing canonical tags in the body instead of the header of a page will still "take"? The system we are on means that making an editable header is no easy business and I was just wondering how big of a difference it makes to have it in a different area. Thank you in advance.
On-Page Optimization | | Whittie0 -
My company's product is referred to by two different names (SVN and Subversion). When cleaning up our Title tags, is it OK to use either name to keep the title tags around 70 characters?
I am cleaning up title tags that are too long or not correct. In our title tag we reference our product (a version of OSS source code). This product is often referred to as both SVN or Subversion. When writing Title tags is it OK to use one or the other depending on the length of the Title Tag? For instance: Contact Us | Free SVN & Git Hosting | Bug & Issue tracking | CloudForge vs **About CloudForge | Free Subversion & Git Hosting | Bug Tracking ** | |
On-Page Optimization | | CollabNet0 -
Should i make all of my pages with canonical tag
Hi, Im using thesis Wordpress theme, and their default option is "Add canonical <acronym title="Uniform Resource Locator">URL</acronym>s to your site" im just wandering if i should keep that box checked and apply canonical <acronym title="Uniform Resource Locator">URL</acronym>s to all of my pages? Thank You
On-Page Optimization | | Vmezoz0 -
Are H1 tags important or influential?
We are in the process of correcting our site in hopes that Google will rank us higher in the SERP. We have many pages that have multiple H1 tags or no H1 tag at all. How important is the H1 tag? Will it help us increase our ranking on Google? Thanks
On-Page Optimization | | WebRiverGroup0 -
Are missing Meta Tags a big deal on a blog?
I show 272 missing Meta Description Tags after the crawl completed on my website. Pretty much all of those are from my website hosted wordpress blog. Should I be concerned about this?
On-Page Optimization | | webestate0 -
Fixing Wordpress Title and Description Tag Placement
I know how important the title and description tag are and I know it is important to have them place at the top of the code. However, when I view the source on a Wordpress template, I see it looks messy. Here is an example of what the source looks like. Is there a plugin or an adjustment to be made so the code is cleaner? To get rid of spaces and blank lines in code. Or should I just not worry about the way the code looks? Notice the first example has a break after the <title>, then after the title there is this</p> <p style="color: #5e5e5e;"><strong><em><meta http-equiv="content-type" content="text/html; charset=UTF-8" /> </em></strong></p> <p style="color: #5e5e5e;"><strong><em> </em></strong>then the description? Can that be moved?</p> <p style="color: #5e5e5e;"> </p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span><head profile="http://gmpg.org/xfn/11"></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span><title></span><span style="color: #5e5e5e;"><br /></span><span style="color: #5e5e5e;"><span> </span>tite text goes here <span> </span></title> " /> Here there are no breaks after <title>and the <title> is directly above the description</p> <p style="color: #5e5e5e;"> </p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"> </span><span style="color: #5e5e5e;"><html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><head profile="http://gmpg.org/xfn/11"></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><meta http-equiv="content-type" content="text/html; charset=UTF-8" /></span></p> <p style="color: #5e5e5e;"><span style="color: #5e5e5e;"><title>tite text goes here</title>
On-Page Optimization | | hfranz0