Which title tag would you choose?
-
Target terms:
Flower Pots, Plastic Flower Pots (in order of importance)
Title tags:
1. Flower Pots - Plastic Flower Pots for Gardening with Free Delivery
2. Flower Pots - Plastic Flower Pots with Free Delivery
3. Flower Pots - Plastic Flower Pots from [Brand]Which one would you choose and why?
If you want to produce another type please do but explain why you think yours is better than the above.
Thanks
-
Nice come back.
Don't really have anything else to say, your argument won me over on the first read.
Thanks.
-
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I would use what you propose only if I thought that adding the word "house" or "garden" was going to increase the keyword reach of the optimization. I would not add them unless I had keyword frequency that convinces me that they will qualify the page for a much larger number of queries.
People do not "read" the SERPs. They "scan" the SERPs.
For that reason I believe that
**Plastic Flower Pots - Free Delivery! **
will be read and understood by more people. The free delivery is not lost ad the end of the title tag.
I also believe that this shorter title tag is stronger optimization.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
IMO, shorter is better for the searcher and for google.
Which of these slaps the scanning searcher's face with the product and free delivery?
Plastic Flower Pots for the house and garden with free delivery
****Plastic Flower Pots - Free Delivery! ****
I believe that "free delivery" is lost in the longer version.
-
Thanks,
Do you think this shortened version will allow the keyword to hold more weight?
From a quality point of view this:
Plastic Flower Pots for the house and garden with free delivery
Is more UX friendly then Plastic Flower Pots - Free Delivery!.
I know your version EGOL will work better end of, I just think my version which is written for the user (as Google always recommends) is more descriptive of the page.
Why doesn't Google head more in the direction of descriptive titles rather then shorter the better?
-
I would use this.....
Plastic Flower Pots - Free Delivery!
It gives you both "flower pots" and "plastic flower pots" as exact matches in a very short tag.
"Free delivery" shouts a value proposition and elicits clicks.
This title tag is short, very clear, easy to understand.
If my brand is visible and easy to recognize in the URL I would not repeat it in the title tag.
-
Nice, thanks everyone.
I'm a big fan of the 'keyword + CTA + Brand' form but sometimes it just flows over 70 chars so to be safe (unless its a big brand) dump the brand term.
One thing im trying to do is not dilute the key terms but at the same time not sound like a robot, I think this structure is a killer for CTR's - Keyword, Keyword, Keyword | Brand.
-
I would suggest "flower pots- plastic flower pots with free delivery" ... reasons same as above, though I would suggest possibly using "plastic flower pots with free delivery | brand" to remove the repetition which can often be seen as spamming and keyword stuff especially as you are then likely to use the term again in your meta description and url
-
I'm not big on the keyword-overstressed /redundant keyword titles. I think this is just as effective:
Plastic Flower Pots [brand]
or
Flower Pots - Plastic [brand]
and use "free delivery in your description. If that's too trim for you, I'd go with #2 or #3 - minus the "with" or "from".
-
I would also go with:
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand] (if possible)
If not as Tom says, make sure Free Delivery is stated in the Meta Description and Prominently H1/2 tagged at the top of the page.
-
Tricky one, because I think including free delivery is a big call to action and quite often you see an increase in click-through rates when you use it.
I am also a fan of including your brand in your title tags.
Would this work for you?
Flower Pots - Plastic Flower Pots with Free Delivery | [Brand]
That's 62 characters, so it shouldn't be truncated unless your brand name is particularly long. If it exceeds 70 characters with your brand name, I would use:
Flower Pots - Plastic Flower Pots from [Brand]
And include free delivery in the first sentence of your meta description, so it's not missed.
Just my two pennies!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you aim for Google to use your meta tags?
When updating meta titles and descriptions, I'm taking note of whether Google is displaying the set tag or changing it to copy from the page. Does this affect the ranking position if Google is having to change the tag? How much should I worry if Google is choosing to change every other page? Thanks!
On-Page Optimization | | Omar_aw0 -
Title Tags not Displaying in SERPs Correctly
We have two websites that are very similar. One is .co.nz and the other is a .com.au. I've noticed some of our page titles are displaying differently in SERPs even though the title tags are formatted the same:e.g. The title: "PC Games | at Mighty Ape Australia" shows as: "PC Games | at Mighty Ape Australia - MightyApe.com.au"It's showing with extra text "- MightyApe.com.au". Whereas the NZ result for the title "PC Games | at Mighty Ape NZ" is fine i.e. displays as: "PC Games | at Mighty Ape NZ"Does anyone who why this might be happening?P.S. It's odd that in the Australian results the site links don't show up even though the sites are structured the same.
On-Page Optimization | | kevinliao0 -
Alt and title tags on images
For SEO, are alt and title tags still worth the effort? Or have they gone the way of meta keywords? I can see having alt tags for visually impaired reasons, but at this point is there any SEO reason to use them?
On-Page Optimization | | CompucastWeb0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
Are meta tags useless?
I thought they were, but I don't work for a full-fledged SEO agency. I'm a copywriter at a marketing firm so my SEO efforts are generally limited to inserting keywords into on-page content, page titles, and URLs. However, one of our clients works with an SEO agency. Whenever we add a new page to the client's website, they ask the SEO agency for keyword recommendations, which are then passed along to us to implement. The recommendations always include meta tags, so I guess I was wrong about them being useless? Can anyone tell me the purpose of meta tags? Thanks!
On-Page Optimization | | matt-145670 -
Do I need a robots meta tag on the homepage of my site?
Is it recommended to include on the homepage of your site site? I would like Google to index and follow my site. I am using WordPress and noticed my homepage is not including this meta tag, therefore wondering if I should include it?
On-Page Optimization | | asc760 -
Canonical URL tags help I am not sure what this is
I am trying to get an A grade on my webpage and this is one of the critical steps canonical URL tags I cant find much information as to what this even is never mind fixing it. Thanks I am a total newbe at this any advice is appreciated
On-Page Optimization | | gemfirez0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0