Understanding SEOMOZ and how to make improvements to my website
-
I want the same as everyone else the best position in Google.
My campaign is set up as sub-domain.
I am trying to get an understanding of what make the improvements to the following.
What are the most important metrics and if I can work to improve them what makes those improvements. Currently I have a good position in Google for my most productive phrase but feel I need to make improvements to ensure I keep that position. I am adding regular unique content and looking for relavant quality links but it does not seem to be making much difference to the metrics below.
Domain Authority 16 Domain MozRank 2.83 Domain MozTrust 0.86 External Followed Links 16 Total External Links 55 Total Links 668 Followed Linking Root Domains 8 Total Linking Root Domains 9 Linking C-Blocks 3
Subdomain MozRank 2.95 Subdomain MozTrust 1.73 External Followed Links 15 Total External Links 54 Total Links 667 Followed Linking Root Domains 8 Total Linking Root Domains 9
Which are the important metrics and can I improve my site to increase my Moz position therfore improving Google results
-
Yes, you are correct. EGOL and I are "poking fun" at one another.
-
Egol - Thank you for sharing your thoughts.
Rob - I thought the idea was to share good information.
-
EGOL
If you don't stop it they are all gonna start worshipping...YOU!
-
You can learn how these metrics are calculated using the links at the bottom of this post.
In short they are link metrics.
They are not a direct measure of content quality or user engagement.
I believe that a person should be working to improve his website to increase:
-- the amount of time that visitors spend
-- the CTR of your listing in the SERPs
-- the number of people who share your content
-- the number of people who ask for your site by name by typing your domain into a search box or typing it into a chrome address bar
-- the number of times people mention your domain - even if there is no link
The things above are based upon the quality of your content and google can detect them and measure them. I think that a lot more than links drive SERPs.
If I was google I would stop using links and use the measures above.
http://www.seomoz.org/learn-seo/mozrank
http://www.seomoz.org/learn-seo/moztrust
http://www.seomoz.org/learn-seo/domain-authority
Use the SEOmoz metrics to track your link profile over time and to get a gross comparison against other websites.
-
EGOL very much appreciated your last comment I believe that good engaging unqiue content is best and that the metrics are a gauge.
The link metrics will improve because of good content and some regular work looking for the right links.
Do I assume that Damain authority and Mozrank improve because of good content or age of domain.
I keep coming back to metrics because I want to understand what makes them tick.
However your recent answer is in my opinion the right way forward for any website. Assuming all of the onpage errors and notices are corrected.
-
The most important thing that you can do is to improve your website.
In your topic area or industry what is the most valuable content that you could produce that would be appreciated by your target audience? If you can identify that and produce best-on-the-web information that is helpful and useful and easy-to-understand then that is the best thing that you can do.
Best-On-The-Web
This type of content is liked, tweeted, linked to, emailed, bookmarked and shared. That type of activity will bring more people to your site who will like, tweet, email, link, bookmark and share. This activity can improve your rankings and also improve your metrics.
You can hasten that process by promoting your content so that a larger number of people see it - especially to the people in your topic area or industry who have a voice or who are active in reporting and sharing.
The SEOmoz metrics are a good way to get a numerical gauge of your progress over time. They can also be used as a way to compare the relative mojo of your site against others.
So, instead of looking to them to light the way to success, you should instead be making a big "to do list" of jobs that will improve your site, getting them done and helping other people discover what you have created.
One of the greatest problems that people have in doing this is that they produce yada yada yada content instead of best-on-the-web in their niche. So if your content is not making people say WOW! then it is time to kick up the quality.
Pedestrian content does not get shared. You need WOW! content for that to happen. Even if your site is about something as mundane as manure it is still possible to create content that will attract attention and be shared.
-
As explained in the opening discussion I am adding regular unquie content to improve the user experiance. Over time this will make the website an authority on the products we sell.
Note the word sell. I am fed up with paying Google for adwords traffic and currently this new website is enjoying a good position. Of course improving the position even by one place is atractive.
Your comment saying SEOMOZ metrics are not of any interest if this is so why are they here and why are you paying to be a member.
Help me out i don't understand why you knock the system you subscribe to.
SEOMOZ metrics do measure the position in search engines the websites that enjoy a better position than yours have a better set of metrics.
My question still stands does anyone have any idea how to improve the metrics even if generally it is through content I would just like some direction where to start.
-
I worship at the same alter..
heh... I saw you Yelping for sushi this morning.
-
Speaking of Heaven and Earth, you know you and I worship at the same alter. It is about user experience, content, etc. It's either what's my score, rank, etc. or it's name that uber huge parameter... EMD, Anchor text with keywords, etc. I find that it is easier to be fully holistic in the approach and not worry about that really, really, really important one item that will take me to the promised land! (wow, that promise land part came to me right at the end. I mean, dude, like, uhhh, you know).
PS - I really do think the thing Sergey was saying about the triple hypen link will bring true redemption to the web. (Couldn't help myself.)
-
Why do people worship SEOmoz metrics and are willing to move Heaven and Earth to improve them?
They don't determine your rankings and nobody is going to pay you for getting a good score.
There is more talk in Q&A about improving metrics than there is about improving websites.
Sometimes I think that these metrics are a decoy that keeps people from building a great website.
-
Phil (and Martino)
Welcome to the best place to learn and discover, the SEOmoz Community.
When I saw your question my first thought was SE Ranking factors 2013 or 2012 and went to find it to give a link and, there is 2011. So, I will quote Dr. Pete in speaking to one for 2013: Every time we do it, though, it gets a bit harder and more complicated. It is getting tougher by the minute to be sure what works, etc.
So, I will provide an opinion that does come from experience, but not one that is fool proof. First and foremost, build your site for your customer/visitor, etc. After insuring you have solid on page SEO throughout, stop for a moment and be clear that Google is not your customer. Understand that spending 8 hours a day trying to mine links might be better spent with writing exceptional content, acquiring exceptional images, and insuring a visitor to the site gets a quick answer to their query. One of the biggest flaws I see in SEO is tunnel vision: Becoming too focused on one or two parameters of the algorithm and losing sight of the reason you built the site. I have seen extensive discussions on how to get this or that link, to use or not use a hyphen, the value of exact match domains, on and on ad nauseum. At the end of the day, if you have good content and if you have an accessible site with reasonable UI/UX features, you can beat a lot of your competitors in the rankings. NOTE: If you do, please remember to answer the query in your meta description and then again on the page they will land on. (Yes, I have a bit of tunnel vision on this). One last thing on content is that if you really put good content up, they will come to the site. Please keep after it.
I tell clients nearly daily: Our job is not to make you rank first on Google, that is the job of the Indian SEO firm with the gmail email account... Just kidding: **Our job is not to make you rank first on Google; our job is to keep you ranked ahead of your competitors. **
I recently was in a very long discussion with a potential client we would really like to have. He has definitely drank the kool aid because he is obsessed with #1 ranking on the most competitive terms in his vertical. Yes, I understand from a business perspective why he is saying that and, frankly, as a business person I respect him a lot. The problem is that I must be very careful to provide enough other metrics that he can see what actually works.Stay on moz and keep asking and reading. Answer where you can and understand everybody that has answered more than 3 or 4 questions has gotten something wrong. Because of the type of people here, you won't see people being burned at the stake for a wrong answer.
Best to each of you,
Robert
-
I have thought the same here because I'm new here too.. but I think that we can find the answers in the "help" section..
loads of video explanation there http://www.seomoz.org/help
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disadvantages of Migrating Website to New URL
Hi There, I am currently struggling with the ranking of my website. No matter how many initiatives I try (backlinking, blog commenting, social posting, etc.) I can't seem to make any progression in Google Search. I've done competitive metrics through Open Site Explorer and can't seem to really find the reason why my site is not ranking as well as my competitors. The only one possible glaring element I've thought about is my website URL. This company is in the heating and cooling industry and majority of my competitors have either "heating" or "cooling" or both in their website URL's but mine does not. Does anyone have any thoughts or recommendations on if changing my URL and then redirecting my current URL would be a step in the right direction help me to climb the rankings in Google Search? Thanks!
On-Page Optimization | | MainstreamMktg0 -
Review rich snippet with reviews hosted on customer feedback company's website?
Is it possible to enable rich snippets for reviews that are not visible on the page in question? A restaurant's Wordpress website mentions the average rating but the actual customer feedback and reviews are displayed on a page on the website of the feedback company. Would it be enough to implement a small widget (displays star rating, number of reviews and links to the review page) and add microdata/J-SON to convince search engines that the reviews are legit? Thanks in advance! Bas
On-Page Optimization | | SEO-Bas0 -
Why will a Page not rank or improve on a website?
My website is performing well, but I have a couple of popular Brand pages that no matter what I do will not rank organically, they are being indexed, but will just not perform or improve. The rest of the pages throughout the website all seem to be fine, can anyone advise if they have experienced a similar problem or advise why this would happen or even suggest what I should do to fix the problem, we have even gone as far to create a new page and delete the old one, and it still hasn't worked. I have used various tools to test the page and variations of search terms and although it is appearing in Google it is not ranked, although it is ranking and visible in Yahoo and Bing. Any help and advise would be appreciated. Jacqui
On-Page Optimization | | EurekaSolutions0 -
Seomoz.org Category and Tags practice
Hello, I have been checking seomoz sourcecode and architecture these days in order to learn and to apply it in my site but I havent managed to find "tags" at all. Just the "Posts by Categories" on the right sidebar. Is this the only way you are categorising content? In this case, the only way spiders have to find your content is via these category archive pages and the general sitemap? Thanks!
On-Page Optimization | | antorome0 -
What is the best way to integrate our blog into our ecommerce website?
Hi all, We run an eCommerce website at www.oursite.com plus a blog (including news / articles / reviews / how-to guides etc.) at blog.oursite.com (those aren't really our site URLs, BTW ;-). For SEO reasons previously discussed on here, and for ease of use for our customers / browsers, we now want to integrate the two more closely. This will mean: Our blog will move to www.oursite.com/blog We will try to feature the blog content in places where it is relevant to customers (so e.g. news and blog posts about shoes would appear on our shoes category page, a review of some Adidas XL1000 shoes would appear on the Adidas XL1000 shoes product page) The blog is currently run on a wordpress.com site, so we'll need a new CMS (or wordpress.org) to get more control of the data. My issues are that, although it's good from a users point of view, having blog articles appear in lots of different places on the site might cause issues with duplicate content from a search engine's point of view. Has anyone got any pointers on how to integrate the two in a way that will make most use of the good original content coming out of our blog, while not "watering it down" by spreading it around too much? Can anyone point to examples of shops that do this well? Is there any software (other than Wordpress) that people would recommend using? As always, any help greatly appreciated! Alex
On-Page Optimization | | reddogmusic0 -
What does this mean on first step up setting up a campaign? "Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here."
I am BRAND new to this, and setting up my first campaign. I choose subdomain, and entered www.pdsaz.com. This is the message I receive: We have detected that the domain www.pdsaz.com and the domain pdsaz.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here.
On-Page Optimization | | cschwartzel0 -
Why Does SEOMOZ Crawl show that i have 5,769 pages with Duplicate Content
Hello... I'm trying to do some analysis on my site (http://goo.gl/JgK1e) and SEOMOZ Crawl Diagnostics is telling me that I have 5,769 pages with duplicate content. Can someone, anyone, please help me understand: how does SEOMOZ determine if i have duplicate content Is it correct ? Are there really that many pages of duplicate content How do i fix this, if true <---- ** Most important ** Thanks in advance for any help!!
On-Page Optimization | | Prime850 -
Using new domain in existing website
We have already a site and we want to make business in another country. We don't want to make a copy of our site because it requires more resources, but we want to use a different domain because the business will be run by a partner in that country. The idea is to make a folder in our site, www.mysite.com/countryname/ and associate a new domain www.newdomain.com, so when users go to the new domain they see the content under www.mysite.com/country/. Since de www.newdomain.com will use DNS redirection, the current domain won't be seen. Is this correct from a SEO perspective? Thanks!
On-Page Optimization | | Xopie1