Best use of Keyword Rankings report

[benj45]

is there a guide for getting the most out of the keyword ranking tool?

I currently have 250 or so keywords, some move up, some move down on a weekly basis but generally trend up. That's about as much info as I gain from it though.

anyone got any good tips?

thanks

[RobertFisher]

Ben, My suggestion is to look at it as a broad swathe tool that can give you a ton of good data which will allow you to dig deeper. First: you can look between your rankings and your competitors by toggling the Show menu. You can see an overview with what improved or declined in a week and then by sorting on change under traffic or one of the search engines, you can make the order show most decline or most increase first. Now you are looking at what is moving. You can do the same with traffic if you have enabled GA.

At the end of a given term, you see a clock and an ecg screen icon. If you click on the clock you will see the history of all this. If you click on the ecg screen icon you get a competitive ranking analysis and keyword analysis. To me, that is a great feature. Also, I like the ability to see universal rankings, video and image rankings.

So, I look at the big picture, do a bit of drill down as needed, then if I need to, I look at some other tools to see where it is all headed or what I need to do to fix or improve.

Hope that helps,

Robert