How influential do you think user behavior is in the algorithm?
-
I'm one of the guys out there that is super focused on user behavior right now. I think with the implementation of different things such as the block feature and +1, it points to the fact that Google is putting a lot more power in the users.
How influential do you think factors such as bounce rate, CTR, time on site, and other user behavior metrics are in the algo?
-
I bet the ranch on user behavior in 2005.
I think that links are still valuable. However, I think that data from social sites, domain queries, domain mentions and visitor behavior are becoming more important. With that growing importance in these other metrics, links should be a depreciating asset.
If google uses links and on-page signals to rank a website - those can all be manipulated by webmasters and SEOs. That means that SEOs can "own google". However, once most of google's signal is coming from these "invisible metrics" then google takes back control.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do You Think the Biggest Search Trends will Be in 2020?
Just interested to hear everyone's thoughts. Personally I think that, even though voice search is already pretty big - it's about to get much, much larger and this may even entirely change the infrastructure of the web. What are your thoughts for changes in search 2020?
Algorithm Updates | | effectdigital2 -
Is "Author Rank," User Comments Driving Losses for YMYL Sites?
Hi, folks! So, our company publishes 50+ active, disease-specific news and perspectives websites -- mostly for rare diseases. We are also tenacious content creators: between news, columns, resource pages, and other content, we produce 1K+ pieces of original content across our network. Authors are either PhD scientists or patients/caregivers. All of our sites use the same design. We were big winners with the August Medic update in 2018 and subsequent update in September/October. However, the Medic update in March and de-indexing bug in April were huge losers for us across our monetized sites (about 10 in total). We've seen some recovery with this early June update, but also some further losses. It's a mixed bag. Take a look at this attached MOZ chart, which shows the jumps and falls around the various Medic updates. The pattern is very similar on many of our sites. As per JT Williamson's stellar article on EAT, I feel like we've done a good job in meeting those criteria, which has left we wondering what isn't jiving with the new core updates. I have two theories I wanted to run past you all: 1. Are user comments on YMYL sites problematic for Google now? I was thinking that maybe user comments underneath health news and perspectives articles might be concerning on YMYL sites now. On one hand, a healthy commenting community indicates an engaged user base and speaks to the trust and authority of the content. On the other hand, while the AUTHOR of the article might be a PhD researcher or a patient advocate, the people commenting -- how qualified are they? What if they are spouting off crazy ideas? Could Google's new update see user comments such as these as degrading the trust/authority/expertise of the page? The examples I linked to above have a good number of user comments. Could these now be problematic? 2. Is Google "Author Rank" finally happening, sort of? From what I've read about EAT -- particularly for YMYL sites -- it's important that authors have “formal expertise” and, according to Williamson, "an expert in the field or topic." He continues that the author's expertise and authority, "is informed by relevant credentials, reviews, testimonials, etc. " Well -- how is Google substantiating this? We no longer have the authorship markup, but is the algorithm doing its due diligence on authors in some more sophisticated way? It makes me wonder if we're doing enough to present our author's credentials on our articles, for example. Take a look -- Magdalena is a PhD researcher, but her user profile doesn't appear at the bottom of the article, and if you click on her name, it just takes you to her author category page (how WordPress'ish). Even worse -- our resource pages don't even list the author. Anyhow, I'd love to get some feedback from the community on these ideas. I know that Google has said there's nothing to do to "fix" these downturns, but it'd sure be nice to get some of this traffic back! Thanks! 243rn10.png
Algorithm Updates | | Michael_Nace1 -
Was there Algorithm update over last weekend (sep 29-30 2018)?
Howdy fellow mozzers, This morning, during our weekly client meeting, I have noticed that pretty much all of our clients' rankings went down a little after a weekend. Nothing major, but noticeable enough on the rankings graph. The MOZcast shows that there was some kinda activity over the weekend with higher than normal temperatures. Anyone has any idea?
Algorithm Updates | | DmitriiK0 -
Is user engagement a ranking signal?
Read something about user engagement might be a signal that Google uses, along with links and on-site optimisation, to decide if a search result goes up or down. What should I believe and what are the developments in this field?
Algorithm Updates | | MozzieJr0 -
Algorithm update last weekend?
Hi guys, Just a simple one really. Our in house company has seen a significant improvement in rankings and traffic over the weekend period for 4-5 classified niche sites. However, so far there seems to be little out there in the blogosphere. I did find this article by Barry Schwartz, and it seems some on WMW agree: http://www.seroundtable.com/google-update-possible-17065.html. Has anyone else seen signs of an algorithm update around the 14th July? Cheers. (UK)
Algorithm Updates | | Sayers0 -
Google Algorithm change? - Brand name now overwriting title tag?
Anyone else noticing this happening? In Google search results, many of my sites are now showing up in the following fashion... "Site name: page title" I read a few articles in the past few days that state that Google may be playing with the algo but have not read anything from Google directly. I should add that I first noticed this on Feb. 21 and have seen it rolling out more and more since. I have only noticed it on a few competitor websites thus far. Edit:Some links talking about the subject http://www.seroundtable.com/google-brand-title-appending-16432.html http://semandseo.blogspot.ca/2013/03/google-brand-title-in-search.html http://www.designbigger.com/blog/seo/google-rewrites-page-titles-to-push-brand-over-keywords/
Algorithm Updates | | mattylac0 -
When did Google include display results per page into their ranking algorithm?
It looks like the change took place approx. 1-2 weeks ago. Example: A search for "business credit cards" with search settings at "never show instant results" and "50 results per page", the SERP has a total of 5 different domains in the top 10 (4 domains have multiple results). With the slider set at "10 results per page", there are 9 different domains with only 1 having multiple results. I haven't seen any mention of this change, did I just miss it? Are they becoming that blatant about forcing as many page views as possible for the sake of serving more ads?
Algorithm Updates | | BrianCC0 -
When did the New Google Algorithm Come into Force in the UK
On March 3rd, the hits on my UK site crashed to 40% of the previous number. I am guessing it may be down to the google algorithm change:- http://wisestartupblog.com/seo/google-algorithm-change-february-2011-losers-winners/5081 However, I am aware this happened on 25th Feb in the US. Do you know when it happened in the UK. Could it have suddenly started affecting me on March 3?
Algorithm Updates | | MattBB121