Starting a Blog. New Domain vs integrated in a shop domain?
-
Hi everybody,
We are going to start a blog for posting about topics related to our online shop and its products.
Our question is... what is better in terms of SEO.... Creating it in a new domain and linking to our online store when neccessary, or integrating it in our actual online shop and take advantage of our visitors?
Thank you very much in advance!
Best Regards
-
Thank you very much.
Yes, the first we have on mind is the user experience.
So I think the best is integrate it within our actual domain an design. That was our first option, but we didn´t know if that could be better or worse in SEO terms...
Thanks again to both!
Best Regards!
-
Instead of the question being "what is better in terms of SEO?" the first question should really be "what it better for the users/readers/potential customers?", IMO.
If the blog is in fact going to be all about your online shop and its products, then it definitely seems the readers would find it makes much more sense for it to be integrated within the online shop site. That means it can be easily and sensibly integrated into the site's navigation (to better move readers to conversion pages when appropriate), share the rest of the site's look & feel to engender trust and identification, maintain a unified domain name so visitors can clearly understand how they're related, etc.
Fortunately, in addition, that arrangement also happens to be much better for SEO, as the two aspects of the site can work together to help each other's authority and ranking signals.
Risking a confusing user experience in the name of "better" SEO is pretty well always going to cause problems, especially as search engines algorithms continue to evolve to devalue such situations.
Paul
-
My retail site has a blog on the same domain.
I write how to use products, how to select them, how to maintain them. Those pages link to the relevant product pages and the product pages link to relevant blog pages.
The blog pulls traffic from the SERPs and some of that traffic goes to the product page and buys something.
I value the blog posts based upon the number of conversions that they produce. When I see something that works I make similar posts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog hasn't ranked since reposting.
Hey Moz fam! I had a blog that was doing pretty well for the target keyword. Unfortunately, to make a long story short, we had an image in it we weren't supposed to so I unpublished it for a few days while we got that sorted out. Since republishing (with all the same content) it has not gotten a single impression. I inspected the URL and it is totally eligible but nothing in the way of organic traffic. Any ideas on how I can recover?
Content Development | | danieldaher1 -
Should corporate blog sit outside a corporate website?
Hi guys (& gals) We are in the midst of revamping our own agency website and i used to have blog site that talks about agency's thoughts and elaboration on process etc. I personally feel it could be better to consolidate these content into my agency's url since it will create better relevances and thus improve my DA. Appreciate if i have some feedback if my thoughts are on the right track with the community? J
Content Development | | kookabara0 -
Could posting on YouMoz get you penalized for "Guest Blogging?"
From my understanding, Matt Cutts hates guest blogging, so I told all of the attorneys here not to write anywhere but on our blog. However, I realized people are constantly "guest blogging' on Moz, and considering how smart these people are, it must not be hurting them or they wouldn't do it. However, what I don't understand is why? Yes, I do get that the quality of what's on YouMoz is high and not spammy, but I got the impression that didn't really matter. Guest blogging would get you into trouble no matter what. Can someone clarify for me? Thanks, Ruben
Content Development | | KempRugeLawGroup4 -
Advice on how to handle Guest Blogging between multiple brands
How to you manage your guest blogging efforts between companies. I blog for 4 different companies, and just started….I am confused if I should blog as myself, or should each company have an "author" set up, and then guest blog under each author? I want their website to get better rankings, and the brand to get more engagement. I am not concerned about myself and my authorship rating….but should I be? Would that be more beneficial to have all blogs tied to me, to help with engagement. Or am I shooting myself in the foot by not increasing my authorship. What's more important? Authorship or blogging about the relevant content from the author that makes the most sense? Just looking for tips from anyone that has to blog under different brands. How do you do it?!?! (also, looking into myguestblog plugin)
Content Development | | cschwartzel0 -
Duplicate page issue all from my website blog. How to i fix?
Crawl diagnosis indicates duplicate page content all from the blog on my website. What can i do to fix this?
Content Development | | skinbiz0 -
Should we be using a blog for news
Our domain has/had a blog on a seperate subdomain. However we were a little slack in always keeping this up to date when we are particularly busy. Rather than reinstating the blog, I have been adding all our new articles directly onto the website rather than as blog posts. Is there any advantage from an SEO perspective to posting articles to a blog rather than as content on a site?
Content Development | | dsmdesign0 -
Guest Blogging Question!
Hi, The anchor text link connected with an article used for guest blogging, say the anchor text has 3 words and the link is in the byline, do these 3 words need to be used within the article content? For example if the article is 500 words long and the anchor text from the link is not used at all in the article content will this have a massive negative effect against using the anchor text in the article a few times? Cheers
Content Development | | activitysuper0 -
Company Blog Killing our Rankings?
Our product is organic, eco, natural etc. Our blog covers organic, eco, natural culture. Sounds like a winner right? But what if we sold jars and our blog rarely talked about jars because jars are Boring? In webmaster tools, our keyword significance for the word organic is ranked 1st but for the word jars we're ranked 41st . Should i be placing our blog on a subdomain to make sure Google starts placing more emphasis on our jars? ie content on our site rather than content on our blog?
Content Development | | schmeetz0