Is this a worthwhile SEO tactic?
-
Many 'list' articles break down so that number one is on page one, and you are asked to click 'Next' to see number two. Number two is on page two, etc. For example: http://www.prevention.com/health/health-concerns/12-replacements-high-cholesterol-foods
Is this done simply to keep bounce rate down? Is it something I should try, or is it frowned upon in any way? Will it help bounce rate?
If it's a good practice, how would I do this in a Wordpress blog post?
Thanks!
-
Greetings Mark,
I have read on several different articles that a multi-step process is something that is liked by visitors.
http://uxdesign.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/
In the above article it talks about a multi-step checkout process (#7) which is navigated by several different pages. It explains that visitors going through a multi-step process provides control for someone surfing the web which is helpful to keep visitors happy.
So all-in-all it seems doing this helps make visitors happy and in control which should in theory push visitors to keep clicking until they get to the end of the road. Which if so, would be good for SEO.
-
Thanks so much, Peter. Very helpful.
-
I believe generally the motivation in these click-along-lists is to maximize page view counts and ad impression rates, to make top-line numbers look good at the expense of user experience.
I'd suspect if anything bounce or abandonment rates are made worse with these if no other way out is offered. Some will mercifully provide a "show all" link or in this case we have a nice side menu showing the whole list.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Questions & Help
I have a woo commerce shop in the firearms industry which makes advertising even more difficult because no FB, IG, or Google campaigns. I do have other sources of advertising but I'm a complete noob when it comes to SEO and the like. I know it exists and its important and that's the extent of it. I was thinking of hiring someone on Upwork to take care of this on my website but what kinds of questions/things I should look out for to keep from getting scammed? Any tips would be appreciated
Content Development | | chrisjordan0i10 -
Knowledge base for seo, announcing new articles on blog (dupe content)
Hi all, Im thinking of creating a knowledge base with all many asked questions in my company. This could be a great Link-bait source but also nice ranking opportunities i think. But sometimes some new articles are so actual that i also want to blog them.
Content Development | | mdkay
Can i for example double post them (or post a big excerpt) on the blog and canonicalise it to the KB article?
Will links to the blog have equal value to KB links? And will this work?0 -
Thoughts on Evan Carmichael for Content Marketing & SEO?
We used to have a lot of success repurposing content through EvanCarmichael.com, but it seems like our articles are being de-indexed there very frequently now. I'd love to hear some others' opinions on Evan Carmichael and how worthwhile it is to keep publishing there. Thanks!
Content Development | | ScottImageWorks0 -
SEO for a Deal Blog
Hi, I have a deal blog that is several months old. My established and successful "competitors" have a high Domain Authority (43, 46, 63) but most of their blog posts are very short. Our readers want to know about the coupon, deal, discount, code etc - they don't want 250 + words for each post. However I am concerned that lots of short posts will label my blog as low quality and that Google Panda will get me. My competitors easily get on page 1 of google. Yes they also write articles but majority of their posts are short. I deindexed quite a few short blog posts but my audience googles for coupons and deals like crazy. I try to give as much info as I can without being wordy and annoying but sometimes that still gets me only 100 words. I also write a lot of articles relevant to my niche (mom/baby/maternity) that are high quality and several hundred words. Just looking for input on deal blog SEO. Thanks!
Content Development | | dealblogger0 -
Does a Google Map on the contact page help with SEO?
In regards to ranking organically for local search results (not google places), I'm wondering if there is any benefit to having a Google Map on my Contact page with our location pinned? If so, how important do you think it is?
Content Development | | pharcydeabc0 -
Website Building: Best practices for SEO and user interaction
I'm a noobie when it comes to SEO, with my knowledge coming from a few books and blogs. What are some of the best practices that you use when building a website for SEO and for user interaction? I've read about the following, but am not sure if they are still relevant. Also if you have any other suggestions, they would be appreciated. -Phone # above fold line. -A call to action above fold line on each page -An HTML sitemap -Terms & Conditions (supposed to create credibility in Googles eyes) -NAP in the footer of each page -Optimize each page for 1 unique keyword Are these correct and is there anything else that I'm missing?
Content Development | | pharcydeabc0 -
Best Blog Post Format for SEO?
Wondering what the best way is to display blog posts, and organize a blog in general, for maximum SEO benefit. Displaying the entire blog post for the reader to scroll down right on the main page of the blog? With previous posts displayed farther down on the same page. Displaying a snippet/paragraph of the post with a link to continue reading - this way each blog post has it's own dedicated page? And the main blog page can display more topics. Any additional ideas or suggestions to think about would be great. Thank You!
Content Development | | NiallTom0 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250