Reason behind SERP Behavior
-
Greetings Mozzers,
What would be the cause of the Title of the SERP to read a company name only instead of the <title>content?</p> <p>For example, if everywhere on my website, it reads SuperFun (if SuperFun is my company name). And I have a <title> of "SuperFun | Great Fun that is Super | New York"</p> <p>Let's say I then Google -> Great Fun in New York and I'm ranked 3rd. Yet the SERP reads "Super Fun" as the title.</p> <p>Any reason for this? Or ways I can further optimize this so it reads:</p> <p>1- the correct company name</p> <p>2- the <title> I specified in source code.</p> <p>Thanks for any clarficiation/advice on this matter!</p></title>
-
Hey Keri,
Thanks for responding to this. Yeah it seems like just one of those things.
We appreciate your information!
-
Hey mememax,
We'll try this. Thanks for your reply!
-
Hey Keri, yes I found that google makes those tweaks, however if you manage to have shorter, focused and highly related titles they normally won't change that. The issue normally is when someone's trying to point to too many keywords in a given page.
-
Google's been changing the title of page names in the SERPs for years, especially if they think it is too spammy or doesn't match the query. They even do it on Apple's main website. Sometimes there's just nothing you can do about it.
-
Hi Monster web, for additional reference, today I also found this article from yoast which may explain weird titles appearing in serps for WP driven sites.
-
Hi Monster web, sometimes google may use your DMOZ or Yahoo directory title (normally people uses their company name), it's quite rare but it could happen. Try to add this line to your source code:
(no slash if you're not xhtml page)
In that way you'll prevent all robots to take into account your yahoo or dmoz title for your listings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to break into a serp dominated by large companies? (but low keyword difficulty)
I'm currently doing some keyword research, and on favourable keywords such as: "weekend breaks in lake district" (320 searches per month with 39% keyword difficulty), I see that all of the first page SERPS are from larger companies (last minute, centerparcs etc) How likely will it be that I can get on that first page, assuming I am focusing my page on that particular keyword. Sparse info I know, but I didn't want to spend hours going down a dead end street. Is it simply that these larger companies are in the top 10 because there are no specific pages targeting that keyword, or do I have little chance?
Competitive Research | | Gordon_Hall1 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
SERP rankings consistency
I have a website which is showing different serp rankings. On one computer, he's on the first page, on another, he's second page and another person from outside our office sees him ranked differently. What would account for the inconsistency in rankings?
Competitive Research | | priceseo0 -
Feed sites replacing my pages in SERP
I have a problem! Sites like:
Competitive Research | | pycckuu
http://lynk.ly/
http://www.yousaytoo.com/
http://www.stumbleupon.com/
http://friendfeed.com/ Are replacing my posts even if i am searching for an exact title of the post. For example this search query:
Christmas Party Style Sets With Black Cocktail Dresses Original post here:
http://richclubgirl.com/christmas-party/christmas-party-style-sets-with-black-cocktail-dresses/ How do i fight this issue? I want to stay on these sites somehow! Thanks in advance!0 -
Few backlinks, no social signals and PR of 1 in the #1 SERP. How is this possible?
Hello everyone, I've been busting my head now for a bit and for the life of me I can't understand how this website is ranked #1 or #2 for a moderately competitive keyword (45% According to the Keyword Difficulty Report). Anyone has any idea how is this possible or how are they doing it? Please note page and domain authority as well... Included: reports from SEOmoz and ahrefs Thank you in advance! With the purpose of protecting mi client's identity, I've hidden keywords and domains. Keyword Difficulty Report ahrefs_comp.png SEOmoz_comp.PNG
Competitive Research | | 7decode0 -
Google serps for split keyword searches
A client has come to me with an issue with the marketing of their website. it is mainly focused around the search of their name. the site is an Magento GO hosted e-commerce based site through Magento. it requires a good amount of optimisation and its in a very competitive market - which has high volume of searches. When entering the name of the business it doesn't show on the first page of Google but it does on Bing or Yahoo. The site name is lovehugz and is UK based The issue is when searched for by name lovehugz it appears on the second page, however if the search term is separated love hugz it appears first on the first page. The site is poorly optmised at present with the page title limited to the name lovehugz. Does anybody know of reasons why Google might be behaving in this manner and what steps should be taken to overcome. Optimising for the name is not the only aim here, however it something that should be in place for people searching by name, There is a lot of work to be done to optimise the site for its essential relevant keywords to stand a chance in its market. Any ideas of help would be greatly appreciated thanks
Competitive Research | | Bristolweb0 -
What is a reasonable time frame to get to the 1st page
If my site is not in the first 50 results and the keywords are medium to highly competitive? I have just started adding to directories, planning out a blog, fixing seo mistakes, updating sitemaps etc. The 1st ranking competitor has external links in the tens of thousands whereas I have maybe a few hundred. I see a light at the end of the tunnel as competing sites in between me and the 1st place ranking competitor have external links only in the 1000-2000 level. We are an ecommerce site and want to be ready for our high season which is Nov-Jan.
Competitive Research | | ribandhull0 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0