Guest bloggers on your own site
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I know this has been possibly asked before however. is there any benefit for Guest bloggers to write on my website? Will it have any impact on my rankings? I do guest post on other sites and I know this helps my site.
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Thanks for all the comments. Its made it a lot clearer. Strategic seems to be the best fit. I have been letting one or two random posts on my site. This will now stop.
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The best guest authors are generally people who have a message to get out or a story to tell. They provide the best content and the message/story is their sole motivation. They want it on your site for visibility, nothing more. They contact you personally and not through a PR company, publicist, marketing group or other type of promoter.
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If you have an appropriate strategic vision for your blog's content and the guest bloggers are helping you achieve that, it's good. If their posts take your content in uncontrolled, undesired directions, it's it's bad.
Work out a strategic vision for your blog by coordinating what you want it to accomplish for you with how much time/resources you want to put towards it. The narrower the better if your only putting up one post a week, or so. I'd suggest that, although Facebook advertising, SEO, and web design posts are certainly complementary, that your focus is a bit broad for it to be able to gain traction as a destination for readers, or to build community, or to get elicit engagement in worthwhile amounts.
Narrowing down the focus of your blog to a single, supremely niche area of expertise will certainly limit the audience it appeals to (which is why you want to be sure that you've worked out an appropriate strategic vision for the blog that coincides with your niche) but you'll get more engagement out of it and that engagement is ultimately what's going to provide the your site with what you were looking or out of you blog in the first place--some oomph for your domain and your brand.
So anyway, back to the guest blogger. Once you engage with the community of bloggers in the micro-niche you ultimately decide on you'll have a clear understanding of the value their guest posts will bring to your site and a greater sense of responsibility to write even better guest posts for them.
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If you find high quality guest bloggers this will be helping your website for sure.
Having an external writing about something in which is considered an expert may lead his followers to read your site, you may also use the rel=author to show his g+ thumbnail under you listing so you'll achieve a good ctr boost.
However this depends on how strict are you in choosing who's writing in your website.
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