Changing in website design reduce traffic? I don't think so.

[lucidsoftech]

HI,

Around the month of Nov I was working on the website. Due to some reasons I have to change the design of website. I saw my traffic going down and down(70 - 100/day) so roll back it on previous one. after that it improve little bit but not as on previously. (traffic 250 - 300/day).

Question:

All Urls, content and links are same then how that can effect on the traffic. We have removed all the errors that was shown in the seomoz report.But traffic is still the issue here.

We are working on SEO area enough and try to recover from it. Your suggestion may be helpful for us.So I am looking forward for your answers. how i can over come with it.

Thanks Regards

[lucidsoftech]

That is unusual thing for me also i didn't expect something like this to be happen with the website .But it was happen!!.

I changed the website design and lay out very seo friendly and as I mentioned in the question that website is performing good but not as previous.

I am looking for some suggestion here to improve it little more .

Thanks

[MashBonigala]

It sounds like some other issue might be the cause of this traffic loss such as an algorithmic penalty or shuffle etc. As EGOL said, it is hard to guess with out really looking into all aspects of this website.

[lucidsoftech]

HI ,

Yes that is a  WordPress 3.2.1based website .

Yes there were some site wide links but that we removed.

there is "all in one seo pack installed. ". No changes in server or hosting?

Over all I improved this template much better but the problem is that that site is unable to recover like previous traffic.

Thanks

[EGOL]

With the amount of information given, the only thing that anyone can do is guess.  So many things can be the cause.

If you want to move forward from this you can work to improve one design or another.

I am still wondering if it was Thanksgiving or end of the fall university semester that caused traffic to tank and this problem really didn't exist.

[MashBonigala]

This could be because of the site becoming slow or if you had used a template that was badly written or had sitewide footer links etc etc.

There could be a number of reasons.

What kind of design change did you do? Is it a wordpress site? Did you use a template? Did you install any new plugins? Did you change your server or hosting?