Our ranking strategy - what to add and would it work?
-
Hello everyone, this is actually my first time to ask here so please be kind to me.
I won't consider myself an expert on SEO, I originally studied to become a writer. I've been learning SEO for the past 1 1/2 years but recently I've encountered a wall. One of our clients wanted to rank high on Google in DIFFERENT countries. So far here are what we're doing:
- Keyword research + integrating keywords in content
- Site optimization (inserting keywords on meta tags)
- Blog development (10+ times a month with use of keywords)
- Linkbuilding (Local directory submission, submission on free PR sites, making sure client is listed on their partners' pages)
I've always thought developing more content would help the site rank higher. Should we build links for a specific page that has our main keyword so that it would also rank higher? Or building links for the root domain just as good?
Your comments and suggestions will surely help! Thanks!
-
Thank you so much Mash!
-
Hi Keri, we insert the keywords on the content of the meta tags - meta title and description. Sorry for the confusion.
-
Can you elaborate on the inserting keywords in meta tags? Google doesn't look at the meta keywords tag. Maybe I'm not mis-understanding?
-
Yes, blog commenting would work BUT spend your time searching for ONLY relevant industry blogs. Again, number is not important. You have to post relevant and useful comments on relavant high quality blogs and they could add to your efforts. Also, make sure you do not comment on posts which are just space fillers and/or trash. The posts you comment on must be written for people and not for spam. If the post looks like junk or spun, just ignore and move on.
-
Thank you Mash and Chris!
I see, so I'll probably do away with posting to press release sites. But would you agree blog commenting would work? The problem with the website I'm handling is that it offers business services - facility building, data construction services, investment consultation, etc. I agree, interesting content that would be shared would be great, but the content will be interesting to CEO/managers who probably wouldn't bother to share as they're busy enough. I wanted linkbuilding strategy that would be effective and work fast.
Agree also on using social media and guest blogging. We'll definitely do those.
Thanks again!
-
I agree with Mash. Free PR directories and link directories won't give your site much value. I would add the following:
-Guest Blogging
-Social Media
-Create one really good resource such as an e-book or e-mail course or something, and then tell people about it
-
Of the the 4 activities you have listed the first 3 are ok but I would not bother too much with the 4th one. Link directories and Free PR sites are not worth getting links from. In fact, they may even hurt your rankings.
You should focus on getting organic links to the internal pages and the best way for this to happen is to write unique and interesting content. If you are just creating 10+ posts as space fillers with 500+ words, then you are probably wasting your time. Instead you should focus on 2 or 3 high quality posts that are well researched and interesting.
Do not go for "building links" - instead focus on creating interesting content such as infographics, industry related white papers or cheat sheets etc that people will feel like sharing or linking back to.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have some excellent quality backlinks (telegraph,dailyexpress...) and moz doesn't add them 2 month after?
Hello the MOZ community, My question is simple. I read on the forum that if moz doesn't add your backlinks after quite a while, it's because they are poor value. But in my case, these links are excellent (DA 90-100). Some of the examples (not index after 2 months): http://www.telegraph.co.uk/travel/news/timelapse-photography-southeast-asia-swiss-couple/
Link Building | | lytcheetv
https://www.yahoo.com/news/breeze-32-locations-asia-breathtaking-080238979.html
http://mashable.com/2017/03/02/asia-travel-hyperlapse/#_FLB1kTcrOqU
http://www.express.co.uk/travel/articles/771298/Youtube-viral-video-china-cambodia-vietnam I start to desesperate 😞 My website is www.lytchee.com Do you have an idea why it's not indexed and how I can solve this issue? Thanks in advance 😉1 -
Looking for a Link Building Strategy
Hi, I am looking for information on how to develop a link building strategy... I am wondering if its a good to go through a list of directory sites ( which I do not currently have)... Does anyone have a list? Do people set targets for the amount of links they wish to get?.
Link Building | | paddyaran0 -
Should I work with current site or start a new site with more keywords?
I have been working with my site for some time. Sadly, I am moving lower and lower in ranking. I am wondering if I should just transfer my site to a new URL (this time including keywords). I don't understand the whole disavow link thing. I hired someone about 2 years ago, when I lost my ranking due to malicious software. Well, it turns out that, she submitted my link to weird sites that I don't even know what they are. It is like sites with thousands of websites just listed. Things have never been half of what they were and I am really just growing frustrated. I understand that having an a URL for awhile is helpful, but I appear to have lost many of my good linking sites. Any thoughts?
Link Building | | tiffany11030 -
I want to design SEO link building strategy for my website? Is wordpress.com, squidoo, tumblr, blogger, typepad - Good option for link building?
I am currently concentrating on 8 keywords, for e.g (A, B, C, D, E, F, G, H). I will be writing blogs with 2 of any related keywords present in it. I am thinking to post 5 blogs on 5 different platforms as (wordpress.com, Squidoo, Typepad, Tumblr, blogger) respectively. I am thinking a strategy as: Monday: Keyword A,B on Wordpress/ C,D on Squidoo/E,F on Typepad/G,H on Blogger/ A,C on Tumblr. Tuesday:C,D on Wordpress/E,F on Squidoo/ etc.... and will rotate these keywords through out the week and the cycle restarts on Monday. The URL for every keyword will be different and relevant to that keyword. I need quick suggestion on this topic..Please..
Link Building | | Christain0 -
Does spinning content work any longer?
A few years ago, I used Free Traffic System, and spun a bunch of content to get links. I still have tens of thousands of these links showing up in stats. They were probably not good quality links. Will I get penalized if I pick up the spinning game again?
Link Building | | manintights280 -
Prweb.com & prnewswire.com do they still work?
Howdy Guys, Does anybody still use prweb.com or prnewswire.com? I'm thinking of signing up but just want someone else's views on the sites? Thanks, Scott
Link Building | | ScottBaxterWW0 -
If I create articles with my keyword phrases and find sites to post them on, will this help wiith my search engine rankings for keyword phrases?
Also, if I use my web site name for the anchor text on backlinks will it still help getting me ranked for my keyword phrases?
Link Building | | katiasm0 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0