What is the best permalink structure for SEO?
-
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well.
For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times.
Thanks!
-
That one is over my head
-
Fascinating. How do we explain eBay and Amazon URLs? Their breadcrumb system and categorization produce Google breadcrumbs and backward navigation, yet the URLs have absolutely no categories/directories.
-
I think it really depends on the content. Does the user need to know what category or not? Or does the content need to be organized some way. ie. if you have a car site you can have a page /ferrari/ with all models on it with each model having its own url /ferrari/360-modena but for a toppic on that site "best ferrari service in NY" then you dont necessarily need /advice/best-ferrari-service-in-ny I think it just depends on the content and user friendliness.
-
yep and can make it more user friendly for remembering the url extension and sharing via social media, not to mention for PPC display url.
-
Thanks @bozzie311 - it's amazing how things have changed over the last decade. Looks like a majority of respondents so far are still old school like me: http://screencast.com/t/ag4voDg561
-
Also I read somewhere here in the forum that a www.mysite.com/keyword/ would be better than a www.mysite.com/keyword.html because it have less word, so, each one carry more value.
-
Just answered questions on your survey. I am liking this format these days for long term www.mysite.com/keword or www.mysite.com/keyword/ this makes it best for long term if you decide to switch platforms down the road. Looking back if we built links to all these pages /keyword/ vs keyword.php we wouldnt have to 301 everything in the future if it changes to .html or .htm etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good or bad is this for SEO?
I will try to make this as clear as possible. We represent the yellow pages - www.visalietuva.lt
Intermediate & Advanced SEO | | FCRMediaLietuva
For every single company that is listed we have Creditworthiness - that helps to find information about their payment history and their business status. It's pretty useful. An example could be found here: http://www.visalietuva.lt/en/company/dizrega-uab/creditworthiness Some companies that are proud of their result started putting Iframe on their pages:
http://dizrega.lt/lt/kontaktai/firmos-rodikliai We noticed this on Google Webmasters, when new links started to appear.
So we are not sure if this is good for SEO? Of course this is good for our Google Analytics:))
If this is good, maybe we should send offer for our clients, that we can help to put iframe like this for free, for people who are not able to do it themselves. Your opinions please!0 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
SEO Tools
Anyone have any experience and thoughts about the woo rank website and seo tool?
Intermediate & Advanced SEO | | casper4341 -
Glossary SEO Tactics
A B2B client has a glossary of about 300 terms on its Website. It was done to enhance SEO value. The pages are rarely viewed and the text is often short. What are the best (and wackiest!) ideas to leverage this content for SEO. Here are some: Add videos, images Cross link to content pages Open up comments and get students in this sector to review terms and add their own What else do you suggest?
Intermediate & Advanced SEO | | HarrAuto0 -
Subdomains and SEO - Should we redirect to subfolder?
A new client has mainsite.com and a large numer of city specific sub domains i.e. albany.mainsite.com. I think that these subdomains would actually work better as subfolders i.e mainsite.com/albany rather than albany.mainsite.com. The majority of links on the subdomains link to the main site anyway i.e. mainsite.com/contactus rather than albany.mainsite.com/contactus. Having mostly main domain links on a subdomain doesnt seem like clever link architecture to me and maybe even spammy. Im not overly familiar with redirecting subdomains to subfolders. If we go the route of 301'ing subdomains to subfolders any advice/warnings?
Intermediate & Advanced SEO | | AndyMacLean0 -
What are the bing only SEO tactics?
Recently we realised that our client's SERPs were almost always lower on Bing.com and Bing (canada) when comparing with Google.com and Google.ca We want to know if there's different ranking or blocking factors for Bing and if someone had similar expriences. It would also be appreciated if you have releavent and trusted information on this topic, from blog posts, forums, etc. What are your thoughts on this?
Intermediate & Advanced SEO | | RichardPicard0 -
How to best migrate / rebrand our organisation without losing the SEO on our current website?
I searched the current questions and found similar questions but nothing as specific as what I wanted, so... We are a graphic design school in Melbourne Australia. We have a website - www.graphicschool.com.au - that ranks fairly well in Google for our particular search terms. We have rebranded the organisation and want to change the website domain name to the new branding - www.grenadi.vic.edu.au - but obviously do not want to lose our hard earned SEO and rankings. We only have two strategies so far, and are not sure what the pros and cons to either strategy are, or whether there is a better way. The two ideas we have are: Option 1) Just swap the domain name. We were thinking about swapping the domain name and setting up 301 redirects to tell Google that the old page that ranked well is now this page 'x' on the new site. I've read that you lose all your valuable links doing this because they are domain specific and the 301 doesn't forward your links. Option 2) Build a second website. This idea is that we would build a second website with our new domain name and branding and build up that site until it ranks as highly as the first site and then start to remove the first site. We're planning on completely redeveloping the current website anyway and changing and adding lots more content as well so this option is not out of the question. Any help, thoughts, suggestions or further options would be greatly appreciated. Feel free to discuss. Can I also please suggest that a new category is added under 'The SEO Process' - something like 'rebranding / migration' Cheers, Anthony
Intermediate & Advanced SEO | | Grenadi0