Link Diversity
-
With the current updates in the Seo world how critical is link diversity. We are revamping our site and planning to add many new pages to our site and planning to build links to relevant pages with relevant anchor texts keywords. Also we are planning to add relevant H1, H2 and H3 tags with metatag description and content with keyword rich content specific to that page. Any advise
-
Chris Menke, Francisco Meza , Jeepster thanks for your response
-
For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
I couldn't agree more. Yet I've seen internal pages on high-authority sites rank #1 for very competitive keywords -- despite having no external inbound links and just a handful (4-5) of internal IBLs.
-
Hey Francisco, my understanding is that what you described above is called "deep linking", rather than "link diversity".
Also, Chris, the web could probably do without another keyword rich page of anything--certainly us users could. Rather, think creative, think engaging, think audience, think business objective when you put your pages together.
-
i partially agree with Chris. However, links need to be distributed to different landing pages. For god sakes, if the only page a website can build links to is the home page, then none of the other pages deserve to rank.
-
Link "diversity" describes the degree to which a site's back link profile is spread among sites on different IP addresses, as opposed to all of them coming from a single site or IP address. Link diversity is important because a site with any number of links would most naturally get them from a variety of sites on different IP addresses. If all the links come from one domain or one IP address, then there is the appearance that manipulation may be taking place.
It is believed that Google's algorithm is able to throttle the value of a site's back links if their diversity is inconsistent with the pattern of links displayed by similar sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive Influx of Total Links - But External Links are Dropping?
Hey Moz Community, I was checking out the Links on one of my client's sites, as they were hit with spammy external links about a year ago, and noticed a large influx of Total Links to the site. According to Moz, external links have actually dropped over the last few months, so I can only assume they are internal links. But, I don't see how my client could add so many internal links over the past 5 months, as they don't do much besides upload new products (they're an ecommerce clothing retailer) via Shopify. They haven't added much over the past half year either. Total links were about 130K in Oct 2019; today, the site has almost 1 million. I've attached some screenshots for reference via Moz to better illustrate the issue. Appreciate any insights into this. Thank you in advance! hhCCUsk lyGltZD
Technical SEO | | EdenPrez0 -
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Link juice and max number of links clarification
I understand roughly that "Link Juice" is passed by dividing PR by the number of links on a page. I also understand the juice available is reduced by some portion on each iteration. 50 PR page 10 links on page 5 * .9 = 4.5 PR goes to each link. Correct? If so and knowing Google stops counting links somewhere around 100, how would it impact the flow to have over 100 links? IE 50 PR page 150 links on the page .33 *.9 = .29PR to each link BUT only for 100 of them. After that, the juice is just lost? Also, I assume Google, to the best of its ability, organizes the links in order of importance such that content links are counted before footer links etc.
Technical SEO | | sprynewmedia0 -
Link Detox
Hey guys, I'm currently working on cleaning up our link profile and have been looking at several tools. Has any one used this from http://www.linkresearchtools.com do you think its worth investing in? Matthew
Technical SEO | | EwanFisher0 -
Absolute and relative paths for internal links
I have been looking into absolute and relative paths for internal links, what is better for SEO? Thanks
Technical SEO | | adaptiveconsultancy0 -
Nofollow internal links
Hi, we have problems with having too many links on page. Our website has a menu with 3 level sub-navigation drop down for categories which we want to maintain, for easy-navigation for the users. http://www.redwrappings.com.au/ After reading this article: http://www.seomoz.org/blog/questions-answers-with-googles-spam-guru, and some other articles, we came up with a solution. We can easily reduce the number of links per page by putting 'nofollow' on our categories links menu dropdown and create a separate 'landing page' that contains links to these categories (and allow 'follow' links for robots). Is it wise to do this? Or any better, easy solution that you can suggest? Thanks
Technical SEO | | Essentia1 -
Internal Linking: Site-wide VS Content Links
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit. I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links. My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
Technical SEO | | Dan-Petrovic0