How much does exact match or almost exact match affect the difficulty score?
-
If a keyword get 50% difficulty on the keyword tool what would it be if it was an exact match domain.
Would it go down to 30%
What if it was just one character off an exact match or one word?
Thank you in advance!
-
Lately I saw severall sites ranked 1st with half of the links of the 2nd site even in competitive keywords.
As an example , the keyword "jogos" ( games in portuguese) is one of the most searched in Brazil. The 2nd in the rank is www.jogos.com and the 3rd is www.ojogos.com.br. The later have a lot more links and authority but still, no domain match, no better spot on the rank.
PS.: The first on the rank is a subdomain from a huge and old brand in Brazil (www.uol.com.br) so it almost impossible to outrank the first.
-
What if it was just one character off an exact match or one word?
I have some exact match domains and have found that there is a significant difference for only one letter.
As a generic example... widget.com would not rank as well for the query "widgets" even if the competition was less.
If a keyword get 50% difficulty on the keyword too.....
From what I have seen, exact match domains give the greatest advantage in low competition SERPs. The more brute force is needed to compete in a SERP the more important links become.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my site doesn't come on top even though search terms are very similar or exact?
For example, when I search in google for "Kookaburra Pro 600 wheelie kit bag", my site comes 9th on 1st page but 3rd link doesn't even match the exact key word rather it has few of the words. Can one of you expert please explain how it works? Thanks, CricMax
Competitive Research | | cricmax0 -
How much do internal links help?
So I noticed in Site Explorer that my competitors mostly have internal links all over point to a page with the term I want to rank for, while very little external links. How much do internal links help? Should I have a link somewhere on every page pointing to my target page with the keyword, and then grab some external links? I link internally only when I see relevant, but maybe I'm not doing it enough. Looking forward to replies!
Competitive Research | | endlessrange0 -
Keyword difficulty/research question
Wondering if I could get some opinions from the fellow moz users' I have a website which I which to rank for the term 'evening dress'.As you can imagine it is a pretty difficult term with a score of 62% (the term gets 301,000 broad matches and 27,000 exact matches a month). As much as I would like to target this term I feel that my domain is not strong enough (DA 39) to match the competition. Therefore, would a better strategy be to target long tail keywords which also contain the primary keyword, ie black evening dress evening dress hire cheap evening dress buy evening dress online please note that these were just examples, I haven't researched a comprehensive long tail list. Would targeting these long tail keywords mean that a) I should be able to rank for them faster and thus receive more traffic, sooner, and b) build up links to the page which I ultimately want to rank for evening dresses with numerous backlinks containing the keyword evening dress. The trade off with doing this is that I would need to seo one page for all the long tail keywords to gain the maximum benefit for the 'money' keyword. Does this sound like a sensible approach to both ranking for big money term and also getting traffic sooner rather than later? Thanks Carl
Competitive Research | | Grumpy_Carl0 -
What precisely is "partial match" anchor text?
This page says "...'partial match' means that at least one word from the query matches the anchor text.". Does this mean that at least one word from the query matches at least one word from the anchor text, or that at least one word from the query matches the entire anchor text?
Competitive Research | | TheEspresseo0 -
How to compare my pages with a Keyword Difficulty Report
I'm very new to SEO, but know just enough to be dangerous. I've run my first full KWD report and formatted the results per Jordan Judson's blog post. Now I'd like to compare how related pages on my site compare to these results. Unfortunately I can't figure out how to accomplish this task. Any guidance would be very much appreciated. Thanks, Steve
Competitive Research | | SteveMaguire0 -
What does 70% Keyword Difficulty mean in reality?
I did a quick search in SEOmoz keyword difficuilty tool and found out most of the keyword I pick with some nice traffic are all 70%. Keyword list: http://screencast.com/t/Y4pPK42ZXrST How "difficult" is 70%? If someone ask you to optimize and rank a (very) new website for a keyword with 70% difficulty: Will you take the challedge or you think mission impossible? Why? How do you relate this reletively abstract "number" to the real world? Thank you!
Competitive Research | | johnzhel0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1 -
Does anyone know of a keyword difficulty API?
Hi Mozzers, I've made a script that uses the Google Adwords API to insert big lists of keywords ideas and their monthly search volume into our database. It would be awesome to be able to also automatically get a difficulty score for those keywords from a tool like the SEOmoz Keyword Difficulty Tool. Sadly this tool doesn't seem to be in the SEOmoz API. Google does provide a competition score in the AdWords API, but that's only based on the competitiveness of the AdWords auction for that keyword. So my question is: does anyone know another keyword difficulty tool, that does have an API? Thanks! Daan
Competitive Research | | Daan013