KW density and idiot clients. HELP!!!!
-
I have a client who insists on using KW1 @ a 3% rate in a 600-word piece, aka 18 references to KW1 in a two page piece. I upped the KW1 count to 18, but in doing so, added 100 words of text, getting the piece to 700 words. Now the client wants 21 KW1 appearances to maintain that 3% density. If I add 3 more KW1's, I'll up the word count again, requiring more KW1's to hit the 3% mark. Any suggestions for solving the never-ending problem of KW density and idiot clients? Thanks in advance. Paul
-
Thanks for the assist, all.
@Matt: If the client is an idiot, someone should tell her.
Though you're right. I shouldn't point this particular client to this thread.
I love this site. Very generous mozzers.
Best,
Paul
-
RTM.
-
Show them this:
http://www.youtube.com/watch?v=Rk4qgQdp2UA
If you mention it once, good. If you mention it twice, ok, you're about this. If you mention it 3 times, ok ... getting less helpful. By the 4th, 5th, 18th time you mention it, it's not really helping. And if you overdo it it does hurt.
I've found (and YMMV) that keyword consistency is more important than density. If my article is about flowers and I mention roses and daisies, sunflowers and tulips - that's more important than saying "I like flowers because flowers smell nice and flowers are pretty flowers and you can give your wife flowers on Valentine's Day, a flowers holiday."
Also as far as consistency, use the main keywords in the title & description but don't spam them in there 3 or 4 times. Then use those keywords and the related set of keywords (types of flowers, potting, plant, garden) on the page. That's more helpful, I think.
(I'd suggest you could show your client a forum topic where a bunch of professional SEOs say keyword density doesn't matter but I'd really avoid using the word "idiot" when talking about the people who pay you if you want them to continue to do so.)
-
Show them high-ranking content for the KW's and I can almost guarantee that it doesn't follow the criteria that your client is suggesting.
-
Show him blog posts and white board Fridays that say to not be crazy about kw density.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicating content from manufacturer for client site and using canonical reference.
We manage content for many clients in the same industry, and many of them wish to keep their customers on their individualized websites (understandably). In order to do this, we have duplicated content in part from the manufacturers' pages for several "models" on the client's sites. We have put in a Canonical reference at the start of the content directing back to the manufacturer's page where we duplicated some of the content. We have only done a handful of pages while we figure out the canonical reference potential issue. So, my questions are: Is this necessary? Does this hurt, help or not do anything SEO-wise for our ranking of the site? Thanks!
Intermediate & Advanced SEO | | moz1admin1 -
Google Indexed Old Backups Help!
I have the bad habit of renaming a html page sitting on my server, before uploading a new version. I usually do this after a major change. So after the upload, on my server would be "product.html" as well as "product050714".html. I just stumbled on the fact G has been indexing these backups. Can I just delete them and produce a 404?
Intermediate & Advanced SEO | | alrockn0 -
Why is my client's site not ranking anymore? Like big time!
Ok, I'm reaching out to all of you Moz'rs for some help with this one. My client's site has dropped off the face of google in a real short period of time. It went from page 1 (avg rank 3 to page 6 (avg rank 50) and below in the matter of 2 weeks. Here's some facts: 1. DA is a 22 and homepage PA is a 31. It outranks all other sites in its competitive set. 2. The homepage used to be the page that displays for keyword searches, now its the FAQ page, which has a lower PA of 23. Why has the home page seemingly vaporized? And, why is the FAQ showing as the first result? What should I start checking. I feel paralyzed, not sure where to start. More info: a. There are no alerts present in Webmaster Tools. b. For some reason the homepage (domain.com) was 301'd to domain.com/home.html. Domain.com is indexed by Google, however, domain.com/home.html is not. If this is the issue, what is the best way to handle it? Thanks in advance for your help!
Intermediate & Advanced SEO | | rhoadesjohn1 -
Help my site it's not being indexed
Hello... We have a client, that had arround 17K visits a month... Last september he hired a company to do a redesign of his website....They needed to create a copy of the site on a different subdomain on another root domain... so I told them to block that content in order to not affect my production site, cause it was going to be an exact replica of the content but different design.... The developmet team did it wrong and blocked the production site (using robots.txt), so my site lost all it's organica traffic, which was 85-90% of the total traffic and now only get a couple of hundreds visits a month... First I thought we had been somehow penalized, however when I the other site recieving new traffic and being indexed i realized so I switched the robots.txt and created 301 redirect from the subdomain to the production site. After resending sitemaps, links to google+ and many things I can't get google to reindex my site.... when i do a site:domain.com search in google I only get 3 results. Its been now almost 2 month and honestly dont know what to do.... Any help would be greatly appreciated Thanks Dan
Intermediate & Advanced SEO | | daniel.alvarez0 -
Best Practice For Company/Client Logo Endorsement
Article: http://searchengineland.com/homepage-sliders-are-bad-for-seo-usability-163496 I came across the following article and somewhat agree with the authors summary.
Intermediate & Advanced SEO | | Mark_Ch
I find sliders a distraction to B2B users and overall offers no SEO benefits. Scenario
As a service provider, over time I have worked with many high profile blue chip comnpanies. As part of my site redesign, I'm looking to show users my client achievements. My initial thoughts are to carry out the following: On the home page I'm looking to incorporate some high profile company logos (similar to http://www.semrush.com) with a hyperlink "more customers" to the right of logo caption. The link will take the user to a dedicated page (www.mydomain.co.uk/customer) showing a comprehensive list of company logos. Questions
#1 Is the above practice good or bad.
#2 Is there a better way to achieve the above Any other practical advise on user experience, social engagement, website speed, etc would be much appreciated. Thanks Mark0 -
How to Explain Admin Access To Client Who Denies It to Anyone Inside or Outside?
Hi , I am on a new project for a great prospective client. After a company split the IT dept says, "Our IT Infrastructure team doesn’t provide admin access to anyone (internal or external) to any of our servers/sites for security, maintainability, and quality reasons. We would be more than happy to install and configure any software you would like and provide you read access to any output you might need." I am not aware of any such software. Or what help "read only access" is to getting tasks accomplished. Tomorrow am I meet with four others on the project that I am to assign SEO tasks to. Everyone wonders how to accomplish marketing tasks, web redesign and SEO tasks efficiently? They are told to drop by new content on a backupn CD. My contact has asked that I am permitted access... what can one do when IT says "no?"
Intermediate & Advanced SEO | | jessential0 -
Can anyone help me clean up my link profile?
Hi, I've been struggling with my rankings for some 18 months or so. It seems like the plan is to review my back links and remove or disavow the ones that could be causing my site problems. Unfortunately I neither have the time or expertise to perform this task and wonder if there are any freelancers who could work on this project? I look forward to hearing from anyone.
Intermediate & Advanced SEO | | Aikijeff0 -
Help with htaccess
I just setup a WP install in a subfolder: domain.com/development/ However, there is an existing htaccess file in the root which contains the following: RewriteRule ^([A-Za-z_0-9-]+)$ /index.php?page=$1 [QSA]
Intermediate & Advanced SEO | | SCW
RewriteRule ^([A-Za-z_0-9-]+)/$ /index.php?page=$1 [QSA]
RewriteRule ^([A-Za-z_0-9-]+)/([a-z]+)$ /index.php?page=$1&comp=$2 [QSA]
RewriteRule ^([A-Za-z_0-9-]+)/([a-z]+)/$ /index.php?page=$1&comp=$2 [QSA] I need to leave the rules as-is due to the nature of CMS (not WP) under the root domain. Is it possible to include an exception or condition which allows URL requests containing /development/ to resolve to that folder? I tried to add: RewriteRule ^development/([A-Za-z_0-9-]+)$ /development/index.php?page=$1 [QSA] but this seems to send it in a loop back to the root. Thanks!!!0